The Non-Traditional Path: How Lauren Boyer Transformed Pharma Marketing
Lauren Boyer is the CEO of Underscore Marketing.
She has spent her career building media strategies where accountability matters. Lauren entered digital in the 90s, when it was still unproven, and helped launch some of the earliest first-of-kind initiatives, including the first digital campaign for SmithKline Beecham, the first Medicare Supplement website for Independence Blue Cross, and major consumer healthcare launches such as Advil PM and multiple Centrum extensions. Those experiences shaped her belief that innovation only works when it’s grounded in disciplined strategy and measurable…
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