Consumption Challenges at Boston Beer Company
During the pandemic, some buyers and suppliers made aggressive bets about the future.
Demand was surging, capacity was constrained, and everyone worried more about shortages than oversupply. For a while, it looked like the logic was sound, but now one of those agreements has turned into a $175.5 Million jury verdict.
Boston Beer Company (through its subsidiary American Craft Brewery) has been found liable in a dispute with their supplier Ardagh Metal Packaging over minimum can purchase requirements.
The contracts that offer safety during times of scarcity can quickly become liabilities when…
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