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Real Estate Agents Aren't the First Call Anymore (Here's What Replaced It)
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Real estate agents are no longer the first call. According to Vija Williams, consumers now arrive armed with data from Zillow, ChatGPT, Claude and cash offer platforms before they ever talk to an agent. The agent's new job is to be the last opinion: the trusted advisor who helps a client choose the right exit strategy from six or seven options, not just "list it or don't." Vija Williams has seen this industry from every seat. Solo agent. Team leader…
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