194. Jana Darling, President of MGI, on Why Membership Growth Is Getting Harder and Making Your Value Clear
What happens when membership growth gets harder, even though the members you already have continue to renew? How can associations better communicate their value, attract new members, and create the engagement that fuels growth?
In this episode of Associations Thrive, host Joanna Pineda interviews Jana Darling, President of Marketing General (MGI). Jana discusses:
The findings from MGI’s 2026 Membership Marketing Benchmarking Report, now in its 18th year and based on responses from nearly 500 associations.
How membership growth is getting harder. Only 38% of associations reported membership…
The skinny
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