B2B Brand (and Rebranding) Best Practices
This week's show is called "B2B Brand (and rebranding) Best Practices". My guest is Cindy Knezevich, Interim CMO at Salesloft.
Join in on our conversation to learn about Salesloft's journey at rebranding and:
Taking inspiration from B2C marketing into B2B marketing
The similarities between core values and brand attributes and how this relates to company culture and identity
How Salesloft focused on understanding the role of each group of stakeholders in their organization
What Salesloft could've done differently if they had another chance at rebranding
Listen in now, watch the video, and/or…
The skinny
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