How to Build Brands People Believe In: From ROUTE 66® to The Wild Geese with André Levy
André Levy is the Chairman of Protégé International Group and Lodestar Licensing, and one of the rare operators who has lived every chapter of modern commerce: expelled from Egypt, rebuilt in the UK, forged his career across Africa, Asia, and Latin America, opened markets by hand, survived corporate politics, and then created global brands—ROUTE 66® and The Wild Geese—rooted in story, truth, memory, and identity
This conversation is a masterclass for any founder, creator, or brand builder who wants to understand how products become myths—and why consumers attach meaning to things long before…
The skinny
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