Paul Zak on the Neuroscience of Immersion and Why Every Good Book Is a Sitcom
What makes an experience extraordinary? Paul Zak has spent more than a decade answering that question in his lab, measuring what he calls the brain's "give a damn" signal and building a company, Immersion, that movie studios, theaters, educators, and brands now use on six continents.
In Immersion: The Science of the Extraordinary and the Source of Happiness, Paul turns that research into stories, from a tense encounter with an intelligence operator to helping Sony test movie trailers. In this episode of Author Hour, he joins Eric Jorgenson to talk about how a decade-long research program…
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