Latest / Story Scaling / Scaling Moments: Create First, Optimize Later

Transcript

Scaling Moments: Create First, Optimize Later · Story Scaling

• 0:00
  SPEAKER_00: Welcome to Storiescaling by podcastvideos.com, where creators share the truth behind the content, the grind, and the growth.
• 0:15
  SPEAKER_01: So you gotta think, even YouTube's only what, 20 years old?
• 0:19
  SPEAKER_01: Like it's not even, you know, it's it's changed so much.
• 0:21
  SPEAKER_01: Yeah.
• 0:22
  SPEAKER_01: But even at the time, once I found out how to, I found some Russian kid, I call them Russian kid online that had how to download free Sony Vegas.
• 0:32
  SPEAKER_01: So I did that.
• 0:33
  SPEAKER_01: So I did everything I found and researched everything I could find for free.
• 0:37
  SPEAKER_01: Yeah.
• 0:37
  SPEAKER_01: Right.
• 0:38
  SPEAKER_01: And so and I think that's what I love about this whole game of it, is that you can find what you want if you take the time to search for it.
• 0:43
  SPEAKER_01: You can find free and downloads.
• 0:46
  SPEAKER_01: But I mean, it was really no one to watch to learn what I wanted to do.
• 0:50
  SPEAKER_01: So I just went and did it.
• 0:51
  SPEAKER_01: Because everybody else is making movies and they're setting sets, but it's like I just want to learn how to put together a story of these scenes.
• 0:58
  SPEAKER_00: Yeah.
• 0:58
  SPEAKER_01: Yeah.
• 0:59
  SPEAKER_01: But nowadays, I mean, I in my feed, like so many people are telling me so many different things for what to post.
• 1:06
  SPEAKER_01: You need to have a hook, you need to do this.
• 1:09
  SPEAKER_01: And what I dislike about the current status of video is that no one's creating, and this is the same as music.
• 1:16
  SPEAKER_01: No one's creating for their own personal visual effect to let their art out there, right?
• 1:21
  SPEAKER_01: So even to this day, if you go down my page, I don't have any text all on it.
• 1:26
  SPEAKER_01: Because I'm every video I'm making, I'm anticipating it to be forever that I can pull it back up later.
• 1:31
  SPEAKER_01: Yeah.
• 1:31
  SPEAKER_01: That you can go 20 years from now and say, hey, I can pull it back up, and it's not going to be a bunch of like text on it of like whatever, 10 top reasons to do this, right?
• 1:40
  SPEAKER_00: Let's talk about that.
• 1:41
  SPEAKER_00: Yeah.
• 1:42
  SPEAKER_00: So today I had a conversation with a producer that I work with.
• 1:46
  SPEAKER_00: I said, I got to double down on my content and optimize it according to what nowadays is going to leverage that content.
• 1:53
  SPEAKER_00: Like, I'm like you, I don't got no text hooks on my videos.
• 1:56
  SPEAKER_00: Some videos don't even got captions because it throws off the look of how we shot it, right?
• 2:02
  SPEAKER_00: So, but I saw a stat literally today that said there was this creator that his videos went from the hundreds to the millions of literally the same videos went from 500 to a million views just by adding a text hook.
• 2:19
  SPEAKER_01: The same video, yeah.
• 2:20
  SPEAKER_00: The same video, same just and making it shorter and text up.
• 2:23
  SPEAKER_00: Just the text on the on the okay.
• 2:25
  SPEAKER_00: So you being a creator who knows that, how do you say, I know that this could be better as far as visibility, but I'm gonna stay true to my style and sacrifice that.
• 2:35
  SPEAKER_00: Like, how do you make that decision?
• 2:36
  SPEAKER_00: What what goes into that?
• 2:38
  SPEAKER_01: Having multiple channels.
• 2:41
  SPEAKER_01: Honestly, it's a in the reason I have multiple channels, it's a creative outlet.
• 2:45
  SPEAKER_01: Because if I had one channel, two channels, I'm I I gotta strategically play the game because I like only got X amount of views, I only got a shot to do it.
• 2:57
  SPEAKER_01: So you gotta play the game of like, I gotta get your attention first, and then hopefully I can sell you.
• 3:03
  SPEAKER_01: And so for me, it was over the few years I started um realizing in light of it, started back in uh the fashion week when I first filmed that, it's like there's a niche for everybody, right?
• 3:17
  SPEAKER_01: And so for me as being a videographer, if I go film a wedding, if I post it on my wedding page on my page, everyone thinks I'm doing weddings.
• 3:26
  SPEAKER_01: Right.
• 3:27
  SPEAKER_01: And this is when I even started doing fashion.
• 3:29
  SPEAKER_01: I started doing fashion, loved fashion, but I was weird.
• 3:32
  SPEAKER_01: I didn't want anybody to know I was doing fashion.
• 3:33
  SPEAKER_01: I didn't want people to think because I did so much more and even sports.
• 3:36
  SPEAKER_01: I was like, let me create these channels to post my content to.
• 3:41
  SPEAKER_01: And so it became a habit from doing that, and that's why I have multiple channels, because it's just a way for me to release my wedding, my fashion, my sports, like the sports channel I have here.
• 3:51
  SPEAKER_01: I want to post, share 20 videos, right?
• 3:53
  SPEAKER_01: I can't share 20 videos on JT Nash Vegas, but I can go share 20 videos today on my sports channel and I don't care.
• 4:00
  SPEAKER_01: Yeah.
• 4:00
  SPEAKER_01: Right?
• 4:01
  SPEAKER_01: Because it's that it's that release.
• 4:02
  SPEAKER_01: Right.
• 4:02
  SPEAKER_01: So you diversify the outlets.
• 4:05
  SPEAKER_01: Yeah, yeah.
• 4:05
  SPEAKER_01: Because that's and that's and have multiple.
• 4:07
  SPEAKER_01: So I realized like, all right, cool.
• 4:09
  SPEAKER_01: If I can have 5,000, 5,000, 5,000, 5,000, 5,000, 5,000.
• 4:13
  SPEAKER_01: And each of these 5,000 like what they're watching on those pages, and they're all connecting.
• 4:18
  SPEAKER_01: That's why you're seeing me pop up so many times, because you may be following three or four different pages, and they say that statistically, you're only your followers are only seeing like maybe 1%, maybe everyone.
• 4:30
  SPEAKER_01: Right, yeah.
• 4:30
  SPEAKER_01: And it gets annoying because I may see something of you, but it's late.
• 4:33
  SPEAKER_01: It shows up late on my feed.
• 4:35
  SPEAKER_01: Even the last time you did a show, like, oh, and it was on it was a different channel, right?
• 4:40
  SPEAKER_01: So depending on how we communicate which channel, you're gonna show up on my feed, but it was like a day late, it popped up, and I was like, man, I would have went to that event, but I didn't know about it.
• 4:50
  SPEAKER_01: Yeah, so it's this thing of like, well, let me just have these multiple channels, like a TV station, and then they all connect to each other.
• 4:58
  SPEAKER_01: Yeah, you can follow what you want to, and that way I have a better chance of showing up in your feed.
• 5:03
  SPEAKER_01: And even then, my game's different too, because I'm not right now trying to sell anything, I'm just trying to show up enough that I'm the videographer that you know.
• 5:13
  SPEAKER_00: Yep.
• 5:14
  SPEAKER_01: So when you need someone, you call me.
• 5:16
  SPEAKER_01: Yeah, you know what I'm saying?
• 5:17
  SPEAKER_01: So it's a different hack because even an artist, you have you can't have a lot of pages, right?
• 5:23
  SPEAKER_01: And I mean, like for me, my passion for working with artists like you is like, I think we talked before, it's like, let's create another show to help drive it to that, right, to your page.
• 5:32
  SPEAKER_01: Yeah, because yeah, it's tough because you're limited, right?
• 5:35
  SPEAKER_01: Yeah.
• 5:35
  SPEAKER_01: Because you if you put five videos up a day, you may lose people.
• 5:40
  SPEAKER_01: Right?
• 5:40
  SPEAKER_01: And it's annoying, right?
• 5:42
  SPEAKER_01: And your music's better than the ones that are out there.
• 5:46
  SPEAKER_01: Yeah.
• 5:46
  SPEAKER_01: You know what I'm saying?
• 5:46
  SPEAKER_01: So I think I think it comes down really to just um, I don't know, if we're just all playing the game, like here's here's how I like to look at it.
• 5:54
  SPEAKER_01: So you make the post and you get you play the game, you put the tech text on it, you get what, how many extra reviews?
• 6:04
  SPEAKER_01: Thousand more views is good.
• 6:06
  SPEAKER_01: What does that do?
• 6:08
  SPEAKER_01: What does it do?
• 6:10
  SPEAKER_01: And if you watch anyone that scrolls on Instagram, whatever, like that content you make, it by putting text on it, you're saying this is done.
• 6:18
  SPEAKER_01: This is done after 24, 48 hours.
• 6:21
  SPEAKER_01: Really?
• 6:22
  SPEAKER_01: Yeah, you get your pop, and you can get followers, but it depends on what content you're doing.
• 6:28
  SPEAKER_01: Yeah.
• 6:28
  SPEAKER_01: And for me, it was like, then I I'm lucky because for me, I realized moving here, I just need to be popular here.
• 6:38
  SPEAKER_01: Right.
• 6:38
  SPEAKER_01: And not even me personally, it's a channel.
• 6:40
  SPEAKER_01: I just need like I should be popular here.
• 6:42
  SPEAKER_01: Yeah.
• 6:42
  SPEAKER_01: Like I've everyone else is trying to get millions of followers from all over the world.
• 6:46
  SPEAKER_01: But I don't like You just need to own the niche.
• 6:48
  SPEAKER_01: Yeah, because if I had if I had a million followers right now, the only thing that would be cool about it, that everybody I met would be excited.
• 6:56
  SPEAKER_01: They'd be excited.
• 6:57
  SPEAKER_01: That would that would be the blessing to me is if I had a million followers, is that I know that these kids I go to, they would be excited.
• 7:05
  SPEAKER_01: They wouldn't have to know what content I have.
• 7:07
  SPEAKER_01: And I've seen it in person.
• 7:08
  SPEAKER_01: They don't care, they don't even know.
• 7:09
  SPEAKER_01: It's like, oh, we gotta make it's just something about that number that's like, oh man.
• 7:12
  SPEAKER_01: He has he's on, he's you know, and it's just like, but it for me it wouldn't do anything because if someone in California calls and asks for video, they're just put like I'm last on the list because I'm here and like there's other ones out there, and now so my niche, and so I've just basically humbled down, got over the ego side of like look, even so I battle because I shoot I've shot so many like productions and commercials and things like that, but no one cares anymore.
• 7:40
  SPEAKER_01: Right.
• 7:40
  SPEAKER_01: Like no one like I can't even like I I have a channel that I'm trying to create to show those, but like I can show you a cool commercial we did that spent a lot of money on and blah blah, but no one cares.
• 7:52
  SPEAKER_01: No one cares, like no one cares.
• 7:54
  SPEAKER_01: That's what and that's why I move as much as I do and post when I do.
• 7:57
  SPEAKER_01: There man, it's like 11:30 at night.
• 7:59
  SPEAKER_01: I'm sitting there, I battle, I was like, man, I just edit this video, but if I post it, the algorithm, no one's gonna see it.
• 8:05
  SPEAKER_01: It's not gonna get these views.
• 8:07
  SPEAKER_01: But then it's like, no one cares.
• 8:09
  SPEAKER_01: Not really.
• 8:10
  SPEAKER_01: Like they they care, but they don't care.
• 8:12
  SPEAKER_01: Like whatever you do, it's not gonna mess up what you're heading towards.
• 8:15
  SPEAKER_01: Right.
• 8:15
  SPEAKER_01: Right.
• 8:15
  SPEAKER_01: And I think that for me, every time I do something, I'm testing and posting and just seeing what works.
• 8:21
  SPEAKER_01: Yeah, you know what I'm saying?
• 8:22
  SPEAKER_01: And so that's what it kind of comes down to on our level.
• 8:25
  SPEAKER_01: If you're a creator, you can't care.
• 8:29
  SPEAKER_00: You know, it's interesting.
• 8:30
  SPEAKER_00: I I agree with that.
• 8:32
  SPEAKER_00: It's interesting because I'm somebody who cares.
• 8:34
  SPEAKER_00: Yeah, you know what I mean?
• 8:35
  SPEAKER_00: Like I'm I'm thoughtful and meticulous with everything that I do.
• 8:38
  SPEAKER_00: And I do think that there is a level of intentionality that you have to have.
• 8:41
  SPEAKER_00: Because you're in the industry too.
• 8:42
  SPEAKER_00: Because I'm an artist, you know what I mean?
• 8:44
  SPEAKER_00: And and I'm and I'm in the industry to some degree.
• 8:46
  SPEAKER_00: But even to your point, at some point, it's just content.
• 8:50
  SPEAKER_00: People are gonna scroll right past it.
• 8:52
  SPEAKER_00: If they if they like it, they'll literally physically like it, maybe save it and come back to you.
• 8:57
  SPEAKER_00: Maybe, yeah, but they're gonna scroll right past it.
• 9:01
  SPEAKER_00: You know, it's people that don't even look at the the video no more, but because they know their favorite artist posted up like, I'm gonna like it.
• 9:09
  SPEAKER_01: I watched my daughter today.
• 9:10
  SPEAKER_01: I sent her a video of it was something like it's a funny thing of uh, and I rarely watch videos because I'm scrolling looking for ideas, but it was a cool video, and I sent it to my daughter and I watched how she liked it before she watched it.
• 9:21
  SPEAKER_01: Oh, yeah.
• 9:23
  SPEAKER_01: I got on to her.
• 9:24
  SPEAKER_01: I like forgive me, but I was like, whoa, now are you liking it before you she said, but you sent it to me.
• 9:32
  SPEAKER_01: I said, You didn't even watch it.
• 9:33
  SPEAKER_01: Yeah, I'm not knocking, like I'm not mad you liking something I sent you, but like you don't even care to watch it, and they don't.
• 9:41
  SPEAKER_01: So if you watch people scroll before you get off a plane, just sit and watch people.
• 9:45
  SPEAKER_01: And that's when I realized, like, all this time we spend thinking on what to post, if it's right or not, it doesn't matter.
• 9:51
  SPEAKER_01: It doesn't matter.
• 9:52
  SPEAKER_01: It doesn't matter because like you gotta go on to the next thing.
• 9:55
  SPEAKER_01: And the only thing that matters is if you show up enough, enough people will follow you and care for you, and good things will happen.
• 10:00
  SPEAKER_01: If you should show up enough, good things will happen.