"The Technician Is the Revenue Engine", says Joe Minns, Corporate Fixed Op's Director. Hear Why Service Leaders Must Protect Their Time. with

Dealer Talk With Jen Suzuki · Mar 11, 2026 · 40m

Flat rate has been debated for decades in service departments, but what if the real issue isn't the pay structure at all?

In this episode of Dealer Talk with Jen Suzuki, I sit down with Joe Minns, Corporate Fixed Ops Director at Dennis & Co Auto Group, who brings 34 years of real dealership experience to the conversation.

Joe has seen just about everything in service operations, from dirt-floor shops to high-tech 80-bay service departments. Today he oversees fixed operations for Dennis & Co's growing network of dealerships, and he shares one powerful perspective that many leaders overlook…