Capitalizing on Google's Shift to Online Estimates
In this Read Listen Watch®, Megan Ellsworth sits down with Austin Rosenbaum (Demand IQ) and Peter Cleveland (Eagleview) to explain a major shift happening in how homeowners find contractors on Google. Google has introduced an "Online Estimates" filter when homeowners search for "Roofing company near me", and nearly 1 in 5 buyers are already using it. If your website does not offer an online estimate experience, you may not appear for those high-intent searches. In this session, the team breaks down how the filter works, the key requirements to show up in it, and why Google is prioritizing…
The skinny
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