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Amazon Says “Contents May Cause Happiness” — But Rebbe Nachman Says Otherwise

Amazon has a fascinating message printed on some of its trucks: “Warning: Contents May Cause Happiness.”

But is happiness really found inside the things we buy?

There’s another Amazon phrase that caught my attention: “That thing you wanted? It’s right in here.” And it reminded me of a powerful teaching from Rebbe Nachman of Breslov in Sichos HaRan: the yetzer hara holds out its hand as if to say, “What you’re looking for is right here.” We spend so much time believing that the next thing, purchase, achievement, or experience will finally make us happy — only to discover that when the hand…

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