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Ep. 123 - When to Raise Your Prices (and How to Do It Without Losing Your Mind or Students)
It’s October. If you’re overdue for a price increase, this is the season.
But raising prices isn’t a fix for a gym that’s struggling. This episode covers the prerequisites first: the season, the pipeline, and the math. Then the how: when to tell people, how to tell them, and what to expect for the two weeks after.
I’ve done this myself and watched a lot of gyms do it successfully. The ones that do it right don’t have it go bad.
Raise prices in a season of high momentum. If the gym feels like a sinking ship, people will use it as a reason to get off.
Check your pipeline first: retention…
The skinny
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