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Why Meta overstates your sales by 3X
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In this episode of The Marketing Rundown, we break down Meta’s internal study revealing that last-touch attribution overstates incremental sales by 3X+, and how performance marketers can run true conversion lift tests to stop overpaying for credit. We also analyze the dramatic lengthening of search queries post-AI Mode, how Google Ads uses cognitive availability heuristics to steer spend, and why Google AI Mode is quietly replacing organic results with 100% paid ads on high-intent terms…
The skinny
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