Latest / Dealer Talk With Jen Suzuki
Test Drives, Trial Closes & Real Talk: Steps 5 & 6 of the Sale - Series on Showroom 10 Steps to Sale
In this episode of Dealer Talk with Jen Suzuki, we're diving deep into Steps 5 and 6 of the 10 Steps to the Sale — the test drive and the trial close. Jen keeps it real with down-to-earth stories (including one near-kidnapping 🤯), pro-level coaching, and word-for-word examples of how to turn a test drive into a tipping point and handle objections like a boss. You'll learn how to engage customers during the drive (without being annoying), how to soft-close before presenting numbers, and how to see objections for what they really are — buying signals. If you've ever wondered how to make a test…
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