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216 Jon Macdonald - Human-Centric Optimization: The New Era of Digital Journey
In this episode of SaaS Fuel, we welcome Jon MacDonald, the founder of The Good - a digital experience optimization firm known for driving results for major online brands like Adobe, Nike, Xerox, The Economist and more. Jon shares how brands can better understand their customers by simplifying the user experience and engaging customers at every step.
He also dives into the key psychological factors behind online behavior, including the IKEA effect and the difference between Satisfiers and Maximizers. Explore the pitfalls of discounting, the value of gated content, and how brands can balance…
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