16a. Musk and Twitter Ads
Recurring guest Astral joins me for a joint episode (Episode 16) of The Carousel podcast. Recently-Twitter-banned Astral wonders how and why Twitter advertising impressions relate to Elon Musk’s purchase of the platform. Also covered:* Why Musk balked on the Twitter deal—all just a negotiating tactic?* How selling social media impressions to advertisers—the backbone of the entire internet—is a fake enterprise.* Why Twitter is so much worse at monetizing ads than Facebook and Google.* Is Musk the Red Caesar that will conquer America?* Whether Cambridge Analytica actually helped Trump win.*…
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