Latest / Abbey the Podcast Lady / It's Time to Lock In: How to Use Your Podcast to Finish 2026 Strong

Transcript

It's Time to Lock In: How to Use Your Podcast to Finish 2026 Strong · Abbey the Podcast Lady

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  I really hope you're watching the video version
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  of the podcast this week because look at what
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  is behind me. Like, how do you beat a view like
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  that? Hello and welcome to another episode of
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  Abby the Podcast Lady coming at you from the
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  pontoon today. I am sitting at the lake. and
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  it's probably going to be one of my last lake
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  podcasts for the year. We're getting down to
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  the wire. It's now officially after Labor Day,
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  and that's kind of when fall really hits in Minnesota.
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  We kind of have a weird seasonality to this state.
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  Fall doesn't technically start until September
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  21st. We all know that. But in Minnesota, I feel
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  like summer is officially Memorial Day to Labor
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  Day. Once Labor Day hits, people are just kind
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  of in pumpkin spice mode. They're like, you know
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  what? I think we're done with summer. We're going
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  to start packing things up at the lake. We're
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  going to start. thinking about pulling docks
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  out, start thinking about pulling boats out.
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  But in all reality, there's still quite a bit
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  of summer left and I am savoring it as much as
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  I can. I mean, how do you beat a day like today?
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  And it is September when I am recording this.
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  So with Labor Day now officially being past us,
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  I really wanted to talk about locking in for
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  the remainder of the year with your podcast,
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  because I feel like Labor Day is almost like
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  a 2 .0 of a New Year's resolution. I feel like
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  people have putting things off all summer. They're
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  like, you know what? That sounds like a project
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  for after Labor Day. It's the circle back on
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  Monday of the calendar. Like everyone's circling
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  back. They're getting ready to push forward to
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  get through the rest of Q3 and into Q4, which
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  is usually some of the highest sales of the year
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  for most businesses. So people are really locking
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  in. They're getting ready to just go full steam
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  ahead and finish 2026 strong. And I wanted to
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  talk about how you can do that with your podcast
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  because I believe podcasting is a great, great,
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  great, great marketing tool. for your brand,
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  for your business. It is such a beautiful way
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  to go deeper with your customer base, to really
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  let them inside your world, get them to trust
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  you, get them to know you, and get them to buy
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  from you. That is so incredibly huge. So my personal
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  business, Abby Grapes Productions, we work with
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  podcast clients across the country to do just
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  that, to go deeper with their audiences, to build
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  a strong strategy when it comes to marketing
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  with their podcast. Because a podcast so much
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  more than just a piece of audio that goes up
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  on Apple Podcasts, that goes up on Spotify, that
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  you can listen to on whatever listening platform
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  you listen on. Your podcast can be the real core
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  engine of what your marketing is built off of.
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  You can have the bulk of your show, the audio,
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  the video be on YouTube. That's a great place
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  for it. But then what you do is you take the
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  audio slash video, turn that into a short form
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  clip. that you can post on Reels, that you can
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  post on TikTok, that you can post on Pinterest,
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  that you can post on threads, that you can post
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  literally everywhere. Short form content is huge
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  right now. So you chop up your one big podcast
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  and you turn it into a bunch of little clips
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  that people can consume, which then feeds your
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  algorithm, feeds their algorithm. It makes you
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  look like you're on top of things. It makes you
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  look super active on your social media, which
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  is what everybody wants to be, but no one seems
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  to have the time to do. Podcasting is a great
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  way to do that. So you're consistent. Constantly
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  showing up in front of your target audience,
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  in front of your customers, on their feeds with
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  little chunks of the podcast. It is so incredibly
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  helpful that way. I get asked all the time, like,
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  how do you have time to just be on the internet?
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  Like every time I open up my phone, there's your
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  face. It doesn't matter what platform, like you
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  are always there. And it's because I repurpose
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  my podcast content. Truly, I make so many clips
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  from one long form episode and then I just post
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  them. I schedule them out all at once in one
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  sitting. So I'm not sitting there constantly.
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  post or go live on something. It's just ready
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  to go. And I have people all the time coming
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  up to me just saying that I am constantly in
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  their feeds and that's exactly what I want to
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  hear. Even if they don't want to see me, heck,
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  if they don't want to see me, they can unfollow
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  me. They don't need to see me. They can swipe
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  away, but I'm showing up. They're seeing it.
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  And it's because I am repurposing my podcast
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  content into short form video. Super easy. The
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  next thing you can do with your podcast to go
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  deeper with your audience is use it to build
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  your email list. So your podcast, like I said,
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  it's not just audio or video. It's also a transcription.
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  What you can do is take it to places like Adobe
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  podcasts, your podcast hosting platform. If you're
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  using rss .com might generate a transcript for
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  you. Your editing software might have a transcription
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  service. Basically you take the written version.
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  of your podcast and you can turn that into an
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  email to send out to your customers. You got
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  a show coming out once a week. You got an email
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  to send once a week. What you do is you take
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  that transcript and you can highlight certain
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  quotes from it. You can pull key things that
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  you talked about. You can talk about the three
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  big ideas from the show and use your transcript
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  to write that email to your customers. So now
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  if you're saying, well, I have an email list.
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  I haven't sent him anything. I don't know what
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  to send them. You're making a podcast. Send them
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  your podcast. Literally do a brief synopsis.
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  based on the transcript of your show, send that
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  email with a link to listen to the podcast. There
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  you go. It's that easy. You can have an email
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  going out to your email list every single week
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  with a link to the show and a brief synopsis
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  based on the transcript. And if you're looking
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  for an easy way to write that email, I actually
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  have a custom GPT that I have built to help formulate
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  that. So if you are interested in that, reach
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  out to me on Instagram. I'll send you a private
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  link to it. It's kind of an exclusive thing right
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  now. So if that's something you are interested
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  in and you want to make it. easy I can help make
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  it real easy you just got to reach out to me
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  But like I said, that's kind of a private thing
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  just for podcast listeners. So if you're hearing
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  this, if you're reaching out to me on it, I know
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  you listen to the podcast. So I see you. Because
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  you're here, you get exclusive perks. Isn't that
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  nice? And the last thing I want to touch on with
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  using your podcast to really lock in and make
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  the most of it in Q4 is I want you to be taking
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  your podcast and again, grab that transcript
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  and turn it into blog content for your website.
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  You need to be building SEO in 2026 and going
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  into 2027. That's just how... the world works
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  right now. You need to be building SEO in some
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  way for your brand, for your business. And if
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  you're not, if you have a website that you haven't
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  updated, that you haven't added anything to,
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  that you haven't touched, build a blog on your
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  website and use your podcast to help write that
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  blog every week. You can have a fresh piece of
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  content going up on your website every single
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  week, building SEO for you based purely on the
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  podcast you are already making. You have content
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  going out once a week. You have something to
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  share. You have something to say. You have some
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  info. Information that you want your target audience
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  to be learning from you. Take what you're talking
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  about on the podcast. Write a companion blog
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  for that. Post it on your website. Post links
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  to the podcast. Embed the YouTube video. Put
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  in a Spotify player. Doesn't matter. Just get
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  it on your website so people can consume it in
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  another way. Because what's happening right now
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  is the chatbots, the clods, the chatGBTs, the
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  Geminis, they're scanning text. They are scanning
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  text, text, text, text, text. is what they're
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  spitting out to people who are asking questions
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  to ChatGPT, to Claude. People aren't Googling
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  anymore. They're asking those AI services their
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  questions. And if you have nothing on your website
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  to scan, to provide a direct answer for what
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  your customer is asking, you're not going to
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  be the one that gets pulled by Chat, by Claude,
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  by Gemini. They're not going to find your content
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  because it isn't there. So what you need to do
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  is take your podcast, again, grab the transcript,
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  run it through my special little thing I got
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  for you. Reach out to me. Get that from me. It's
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  way easier. Take that. Run your transcript through
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  it. Write that blog for you. Boom. done. Get
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  it on your website, start building some SEO and
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  start building more trust and building your audience
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  online with your podcast. This is just the tip
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  of the iceberg of what I do for my clients. Seriously,
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  every week I am cranking out hundreds of pieces
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  of content just like this. So my clients' podcasts
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  are reaching the audiences they want to reach,
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  selling, building trust, building that relationship,
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  going deeper with them. It is massive. The best
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  way to do it as a podcast and the best way to
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  do it is by repurposing that podcast. So if you're
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  interested in working with me, if all of this
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  sounds a little too convoluted and like a lot
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  of work, because it is, it's a little bit of
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  work. You can do it. I know you can do it. I'm
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  doing it for 13 clients every single week. So
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  I know you can do it for one show. But if you're
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  like, I just don't want to deal with any of this.
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  I think Abby should do it for me. That's also
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  an option. We all have the choice of either spending
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  our time or our money on something. And if you
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  determine that this isn't worth your time, but
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  it is worth your money, I would be happy to help
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  you with it. That is exactly what. I do full
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  time for a living. I love making podcasts and
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  repurposing them and helping people grow their
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  brands with podcast marketing. I think it is
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  so smart. And I have found a really easy way
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  to do it really low lift way for you to do it
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  if you just want to hire me to so if you're interested,
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  do not hesitate to reach out again, you can reach
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  out on Instagram, you can reach out at abbygravesproductions
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  .com. I got links in the show notes for all of
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  that. And yeah, it's time to lock in. It's after
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  Labor Day, it's time to just lock right in and
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  see what we can all accomplish by the end of
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  this year. And I know that if you really dedicate
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  your time and your energy to doing this the right
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  way, it's going to pan out big time for you.
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  So as always, reach out if you have questions.
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  If you don't know what you're doing and you need
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  help, I am here to help you. I am Abby, the podcast
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  lady, and I would love to be your guide with
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  all of this. So let's lock in and let's do the
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  dang thing.