S1E3: Topanga Wasn't Built in a Boardroom with Erin Williams, Co-Owner & Co-CEO

Making Scents with Topanga · Jul 23, 2026 · 26m

Topanga Wasn't Built in a Boardroom with Erin Williams, Co-Owner & Co-CEO

From the kitchen table to the warehouse — this is the Topanga Scents growth story.

In Episode 3 of Making Scents with Topanga, host Brooke Bonsall Lutz sits down with Co-Owner and Co-CEO Erin Williams to pick up where Seth left off. This time, it's Erin's side of the story — how a sister-in-law who was admittedly addicted to the products went from avid customer to co-owner, and what it really looked like to build a brand from scratch with no marketing team, no business plan, and no investors except themselves.

In this…