Latest / The Gaming Playbook w/ Harry Phokou
#61 Anastasia Zaiceva: Why Clarity Breaks Down In Game Studios And How It Hurts Production
What does a game studio brand really mean beyond a logo or color palette?
Today, I'm joined by Anastasia Zaiceva, Chief Communications Officer at ZiMAD, who shares how strong branding shapes the identity, strategy, and growth of a game studio.
We explore why branding is more than visual design and why it's the foundation that defines a studio’s values, culture, hiring strategy, player relationships, and long-term vision. From aligning internal teams to communicating clearly with players and partners, Anastasia explains how studios can build a brand that supports both creative direction and…
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