Aidan Smith, “Gender, Heteronormativity, and the American Presidency” (Routledge, 2017)

New Books in Sociology · Mar 7, 2018 · 1h 4m

Aidan Smith has written a timely and important analysis of the way that we understand images, masculinity, and femininity, especially through the lens of presidential campaigns and political advertising. Smith’s book, Gender, Heteronormativity, and the American Presidency (Routledge, 2017) explores the idea of heteronormativity within our implicit and explicit conceptions of the American presidency—thus focusing not only on how masculinity is deployed to create particular images of candidates running for office, but also how femininity is used for both first ladies, and for female candidates…