Latest / BREAK/FIX the Motorsports & Vehicle Enthusiast Variety Show / Garage Style: How Don Weberg Turned a Sanctuary into a Movement

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Garage Style: How Don Weberg Turned a Sanctuary into a Movement · BREAK/FIX the Motorsports & Vehicle Enthusiast Variety Show

• 0:00
  Break Fix podcast is all about capturing the living history of people from all
• 0:05
  over the autos sphere, from wrench, turners, and racers to artists, authors,
• 0:09
  designers, and everything in between.
• 0:11
  Our goal is to inspire a new generation of Petrolhead that wonder.
• 0:16
  How did they get that job or become that person?
• 0:19
  The Road to Success is paved by all of us because everyone has a story,
• 0:27
  a publication devoted entirely to garages and collections, covering collectibles
• 0:31
  such as Automobilia, Petroliana, neon, and more, bringing you innovative ideas
• 0:36
  that make a garage work, such as tools, cabinets, storage solutions, car covers,
• 0:40
  and lifts as they work in a few lifestyle bits as well, like electronics and
• 0:44
  other entertainment must haves plus some luxury products like watches, briefcases,
• 0:49
  handbags, and personal items because after all, what doesn't belong in your garage.
• 0:53
  For over 15 years, the team at Garage Style Magazine has been devoted to
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  bringing car enthusiasts, what's been missing from their garages
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  and embracing the garage lifestyle.
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  And joining us tonight on Break Fix is Don Weberg, founder, editor, and publisher
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  of Garage Style Magazine to explain why you need to add some style to your garage.
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  Welcome to Break Fix, Don.
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  Thanks.
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  Thanks very much, Eric.
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  Thanks for having me today.
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  Like every good story, there's an origin.
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  So let's discuss the founding of Garage Style Magazine.
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  The who?
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  The what, the where, how did it all get started?
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  I was a, uh, freelance writer for various magazines.
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  I think I was doing 30 or 40 different publications.
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  You know how that works.
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  They would send you out to different collectors and say, we want a, an
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  article on this guy's such and such car.
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  We want an article on that guy's such and such car.
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  So I'd be going all over Southern California getting different cars
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  and every single one of these guys had an interesting garage.
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  It was one of those things where you kind of start bubbling in your head.
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  You think there's something here, there's something to this, you're
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  just not quite sure what it is.
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  And one of the guys that I interviewed, very smart guy back in the valley
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  where I come from back in Los Angeles, were doing his 4 27 Corvette.
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  He starts asking me all these questions about putting together a magazine
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  and publishing and distributing and editing and on and on it goes.
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  And I realized I'm answering his questions without lying to him,
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  which makes me think, wow, I actually really do know some of this stuff.
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  And he says, you know what I think they should do?
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  And I said, what's that?
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  He said, I, I think they ought to do a, a publication about Raja.
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  And I thought.
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  There it is.
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  That's exactly what I was thinking.
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  I just wasn't able to say it like he was, because another thing I noticed about a
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  lot of guys in particular, for the most part, they're kind of shy about things,
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  and their garage is their sanctuary.
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  They made it, it's for them.
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  So you have one of two types of guys that run around here.
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  One of 'em is, oh, no, no, it's, it's, it's, it's just my garage.
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  Don't worry about it.
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  Yeah.
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  And the guy opens it up and it's a 40,000 square foot warehouse with
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  all the neon you could dream of.
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  And you're like, dude, this, this is more than a garage.
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  Well, you know, it's just my little place.
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  Okay.
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  Then you got the other guy.
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  More like the Jay Leno.
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  Very outgoing, very happy to share, wants you to see it, wants you to
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  come in here and, and look at it.
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  Do you remember being a little boy and your friend comes over for the first time?
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  What's the first thing outta your mouth?
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  You wanna see my room?
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  Do you wanna see my room?
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  Because that's your little slice of the world, you know, that's what you made.
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  That's what your mom and dad gave you, and that's what you got right there.
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  So you wanna show it off Garage guys go both ways.
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  They're either very private about it or they're that little boy he wants
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  to see my garage, wants see my garage, and yeah, I want to see your garage.
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  That, that's why we started the magazine.
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  Let's go see the garage.
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  And then there's a third guy and, and they're usually the the
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  worst ones because they're like you or me, they're normal guys.
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  They don't have 40,000 square foot warehouses.
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  They have a two car garage or a three car garage and that's it.
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  And they've decked it out as well as they can.
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  Those are actually the guys that are hardest to get because, and
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  I've heard this a thousand times.
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  I can't compete with the Jay Lenos of the world, and I've gotta remind
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  them this is not a competition.
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  This is a brotherhood.
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  A guy like Jay Leno, or Jay Leno himself, anybody on that level should be able
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  to walk into your two car or three car garage that you've done for yourself.
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  Appreciate it and I think they do.
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  We do a garage tour up in Monterey during Car Week every year.
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  We haven't done it for the last couple of years, could of the COVID
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  situation, but it is really, really amazing to watch these subscribers
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  come together and go with us from garage to garage to garage along the
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  Monterey Peninsula during Car Week.
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  It, it is fabulous because literally some of those subscribers are some
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  of the wealthiest guys you'll meet on the planet and some of them are not.
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  They're just regular guys with regular jobs.
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  They happen to love their X, y, Z car and they bring it and we tour
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  all over, but they have a ball.
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  I mean, it is absolutely phenomenal to watch the guy who just graduated
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  college who has an S 2000 Honda really striking up a great
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  conversation with the LA Ferrari guy.
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  And the La Ferrari guy.
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  Yeah, he just closed a deal buying some country somewhere.
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  I don't know.
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  But it, it, it's really fun to watch that comradery come together.
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  I belong said it's a one place where a Lamborghini guy and a Ferrari guy,
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  a Camaro guy and a Mustang guy can all get along and put down their competition
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  swords and they just enjoy the garage.
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  You see that magic?
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  You really do You see the Ferrari guy talking to the Lamborghini guy?
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  Civilly, you know, they're having a nice conversation.
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  In fact, they might even ask questions of, Hey, I've always been curious, why
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  does the Lamborghini do blah, blah, blah?
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  You see it with the Camaro Mustang guys, why does the Mustang do blah, blah, blah?
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  And you have these nice con conversations going on.
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  You'll talk to musicians and they'll tell you about the brotherhood through music.
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  And, and that's there too.
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  Very, very much so.
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  I see it through cars.
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  You know, I'm a car guy.
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  I've been a car guy since day one.
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  And I mean, literally my mother, my father, both of them were car people.
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  They were drag racers.
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  They built hot rods.
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  They raced up at the salt flats, they raced in the El Mirage, on and on.
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  And I came along and it was sort of like, God, help us.
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  Because my second word in life was supposedly Camaro.
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  And yet, and yet disappointing to my father.
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  I can't turn a wrench to save my life.
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  You want me to change a tire?
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  I'm gonna call aaa.
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  I, I don't know how to do it.
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  That's kind of the reader's digest of how it all came to be, and
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  we put together our first issue.
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  It came out in May of 2008, but yeah, it started out, I just knew a lot of
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  guys with a lot of garages and they knew a lot of other guys with garages and.
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  I came along with this crazy thought of, let's put it in a
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  magazine and show everybody else.
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  You started talking about your history as a petrolhead, so it starts at a
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  very early age, but let's also explore how did you get into automotive
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  journalism, and if you wanna name drop some of the magazines you work for.
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  I think our audience is probably dying to know how do we go from Don
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  in diapers to don the journalist?
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  You know, I can't do math.
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  That was learned early on.
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  Literally four plus four is 16.
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  I, I just, I have no idea how to do math, but I was editing
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  my teachers in the third grade.
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  We all knew then, okay, this, this guy loves to write.
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  He loves the engineering of language, if you will.
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  I really do love doing that.
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  So we kind of knew early on I was gonna do something with
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  writing something with language.
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  I wanted to be a lawyer.
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  That was what I was really stepping out to become, was a lawyer and I was in
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  community college studying some pre-law stuff on the other side of the campus.
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  I was studying writing.
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  I realized, not real quickly, but I realized over time the law
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  professors are all very miserable.
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  They're very serious.
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  They just don't seem to be having a good day any day.
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  And then you go over to the other side of campus and there's all these professors
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  with creative writing, with journalism, with English, with whatever, and they
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  do seem to be having a good time and they are having a good day, especially
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  in some of the English lit classes.
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  When you start to dissect, let's just say Shakespeare, 'cause
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  everybody knows Shakespeare.
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  When you start to dissect his work and try to find the interpretation of, what
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  did he mean when he said such and such?
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  It was always interesting to me that you could literally round table
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  your desks with the teacher, toss ideas back and forth as to what
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  you perceive that meaning to be.
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  Usually we all had a consensus, but every now and then you'd have
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  something that was way off the wall and you think, whoa, I never saw
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  that, that, that's really interesting.
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  Now take that to back to the other side of campus to law.
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  What is law?
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  How did you interpret what you read?
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  Oh, wait a minute.
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  We need to re-engineer that language so that you interpret it the
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  way I want you to interpret it.
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  You see what I'm saying?
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  But the lawyers don't wanna hear about that.
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  They really don't.
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  The law professors, they want to hear that I wrote this, and
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  by golly, that's what I meant.
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  And you are dumb for not interpreting it the way I wrote.
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  So you know who needs that, you know really who needs that?
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  I was doing more and more and more with the journalism side and less
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  and less and less with the law side.
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  And the next thing you know, I was a full communications major.
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  I took an internship class TV show back in the day called Hard Copy.
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  And that was a lot of fun.
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  That got me into the Hollywood side of things.
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  And then I took another internship that I had to go get myself by literally writing
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  a letter or sending samples to the editor.
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  And that was to MotorTrend.
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  C Van Toon was, uh, the editor's name back then called him.
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  Van called him.
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  We had an interview on a Friday, which if you've ever been around a magazine
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  on a Friday, it's a ghost town.
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  There's nobody there.
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  So it was literally just him, me and the cleaning lady on the eighth floor
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  went in, had a great interview with him and he put me on his freelance payroll.
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  I was just here for a free internship and now he's putting me on the payroll.
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  So that was really kind of the kickoff.
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  And then he and a couple of the other guys at MotorTrend, Matt Stone was one of 'em.
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  Mark William got, Mead was one of 'em.
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  There were a whole bunch of guys who were.
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  Really kind of looking out for me.
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  They were introducing me all over that building, so I was working for Hot
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  Rod, I was working for a car craft.
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  I was working for, you know, the whole Peterson family, so to say.
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  Yeah.
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  The next thing you know, I mean, before I was even out of that semester, I was
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  already working for something like 15 titles doing different freelance work,
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  and then it just kept going from there.
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  Being a car guy, I knew where a lot of cars were to Los Angeles, so there
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  are a lot of cars out there to write about, so I would just start pitching
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  them to editors and the next thing you know, yeah, we want that car.
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  No, we don't want that car, but can you find us this kind of car?
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  Yeah, no problem.
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  That was kind of how it happened, being in the magazine business.
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  Mm-hmm.
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  Do you find yourself picking up other magazine, enjoying them?
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  If so, what are your favorite magazines?
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  Yes, I still really enjoy magazines.
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  I love them.
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  Admittedly, I do get a little bit jealous when I see them having better
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  luck with advertisers than I do.
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  But there's a flip side, which is you're actually glad to see it because that
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  means there's still business for print.
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  A very good friend of mine who actually helps produce the magazine from time
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  to time, his name is Rick Rader.
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  Rick once had a great one, which is when Mac World stops going into
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  print, I'll hang up my typewriter.
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  I thought, yeah, that makes sense because Mac World is all about computers.
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  Why is it in print?
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  The irony of a magazine all about digital and computers.
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  There's a huge irony in there.
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  It's actually a little mind blowing when you look at it and yeah, he had
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  a point when they quit, will quit.
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  Because they know something that we don't know and we better just
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  follow that leader because we do know technology is gonna take over.
• 11:09
  But you know, some of my favorite titles back in the day,
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  MotorTrend was always a great one.
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  Car and Driver I fell in love with.
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  I've been reading Car and Driver since day one.
• 11:17
  Road and Track is a really good one.
• 11:19
  Rob Report has always captured my heart.
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  In fact, Rob Report in Architectural Digest, believe
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  it or not, or just off the cuff.
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  I'd say those are probably my two very favorite magazines.
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  And if you look at Garage Style, you'll notice a lot of design
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  similarities between the two of them, especially older Architectural Digest.
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  Today's Architectural Digest is really in your face and very design heavy.
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  And I, yeah, I just don't like it.
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  It's just not me.
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  Those are some of the ones that were inspirational.
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  And then you go back in the day, you've got Sunset, which
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  is a California magazine.
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  There's a whole bunch of 'em.
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  And uh, you know, we just moved from California to Texas.
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  In doing so, we found a whole lot of magazines in boxes
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  that I had been hoarding.
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  Because I liked them.
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  You know, we had to send 'em the recycler.
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  We couldn't take them with us.
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  But it was amazing going through there thinking, oh my gosh, I remember
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  this exact issue and this is why I kept it because on page 47 they
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  did a, a review on, you know, it was crazy to me what I remembered
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  about each one of those magazines.
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  It was really kind of scary.
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  So I guess those would be the inspirers, if you can call it that.
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  As part of your career as an automotive journalist, you got to go see
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  different cars and go to different places and, and locations and whatnot.
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  Normally we would ask people, you know, what's the sexiest car of all time?
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  In this case, I think, which vehicle that you wrote about is the most memorable or
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  left the biggest impression, or was the biggest wow factor for you having seen so
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  many different vehicles over the years?
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  I mean, the first car I ever rode about professionally, if you
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  will, still sticks in my mind.
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  It was a car built by the Messian brothers, hard name,
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  but it's Messian Brothers.
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  They're outta Los Angeles.
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  Huge collectors.
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  They, they've got a great body shop.
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  They had a 66 Mustang Fastback.
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  I have always been a Mustang guy.
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  Fastbacks especially.
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  Theirs was Viper Red with white Limon stripes, very mildly
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  built 3 0 2 under the hood.
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  It was nowhere near what Dearborn had in mind.
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  That car still sticks in my head, is that is still pretty cool right next to it.
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  Probably the second car I rode about, it was a two 40 Z that had a ZZ
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  four crate engine under the hood.
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  The chassis was completely done.
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  The suspension was completely done.
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  It really was just a vicious, vicious little car.
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  It was spectacular.
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  It was raspberry color.
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  Black interior had these beautiful HR wheels on it.
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  That car still sticks to my head.
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  I worked with a collector named Bruce Meyer back in the day.
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  He had a spectacular 1956 Mercedes 300 FC that was owned by Clark Gable.
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  That car really, really was something.
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  It was tobacco Brown with a cognac, interior, cognac
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  top stunning, stunning car.
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  That one sticks to my head quite a bit.
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  I I, I mean the, off the cuff, I, I'd say those are the ones that.
• 13:59
  Kind of got me for somebody picking up Garage Style Magazine for the first time.
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  What kinds of articles and topics would a new reader find between the pages?
• 14:09
  It really is an Architectural Digest spin because when you open
• 14:13
  that magazine, you're gonna see.
• 14:15
  A bunch of articles about different garages, different collections,
• 14:18
  what other people have done to their garage, to their collection.
• 14:21
  You're gonna see some great columnists in there.
• 14:23
  We have guys, like I mentioned before, we have Rick Rader, we do
• 14:26
  have Matt Stone, who kind of a twist of things, you know, he was my boss
• 14:30
  back at MotorTrend and then he retired outta MotorTrend, went freelance.
• 14:34
  And I called him and said, Hey, you know, would you mind writing for us?
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  I'd love to have your name as part of the publication.
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  And he was happy to do so.
• 14:41
  We have Phil Berg, who I've always considered the, uh, godfather
• 14:44
  of the Garage movement because he wrote, uh, ultimate Garages.
• 14:48
  Ultimate Garages, two Ultimate garages.
• 14:49
  Three, we've got him on board, and then a host of of other great people, Lance
• 14:54
  Lambert of the Vintage Vehicle Show.
• 14:56
  Rodney Kemmerer, just great columnists who have different
• 14:59
  stories to tell, a lot of variety.
• 15:02
  It's not gonna be a lot of tricky reading.
• 15:04
  I can't stand tricky journalist who use these big long word,
• 15:08
  you know, I guess that's the lawyer in me, in front of a jury.
• 15:11
  You never use a $10 word when a $1 word will suffice.
• 15:14
  And I, I think writing should be very much the same way.
• 15:16
  It's not that people are stupid, it's just why make them keep running
• 15:19
  back and forth to the dictionary.
• 15:20
  But I think the meat and potatoes are always going to be the garages.
• 15:24
  Everyone I've ever talked to who's a subscriber and believe me in the last
• 15:27
  year, I've talked to a lot of them because they wonder where is the magazine.
• 15:30
  It always comes down to, you know, one of the warmest things I've ever heard is
• 15:34
  because of your magazine, it made it okay.
• 15:37
  A lot of people made fun of me because I had this crazy collection of cars,
• 15:42
  or this crazy collection of signs, or this beautiful garage that's
• 15:45
  much better than my house itself.
• 15:47
  Your magazine proved to me that it was okay, that there are other guys
• 15:51
  out there who are doing the same thing and then some to their spaces and, and
• 15:56
  it's okay to be all about, you know, making your space look like this.
• 15:59
  And I think that's the big inspire for me to keep going is I hear from
• 16:03
  these people all the time and they're always telling me their stories.
• 16:06
  We have that I know of, there's probably 10 people that keep in touch
• 16:10
  with me and they've been building their garage over the last five years.
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  I keep telling 'em, let's photograph it, let's put it in the magazine.
• 16:16
  Let's do this.
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  And they don't want to.
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  It's not done yet.
• 16:18
  They don't want to.
• 16:19
  It's not done yet.
• 16:19
  And I'm like, it's never gonna be done.
• 16:22
  It is like restoring a car, man.
• 16:24
  You get done with that restoration.
• 16:25
  Ah, there's no such thing as done with the restoration because that car is
• 16:29
  gonna keep needing something or you're gonna see something you wanna do to it
• 16:32
  and you know it's never gonna be done.
• 16:34
  You just have to jump in the pool and do it.
• 16:37
  So what are they gonna see?
• 16:37
  They're gonna see a lot of great garages.
• 16:39
  They're gonna see a lot of inspiration.
• 16:41
  They're gonna get a lot of inspiration from those columnists I mentioned.
• 16:44
  Our advertisers are fabulous because they have products that maybe don't
• 16:50
  really fit into car and driver, or they don't fit into classic motorsport
• 16:56
  or they don't fit into any of these A-list magazines that we all love.
• 17:00
  But if it's in garage style, and it's not that we're not an Alister.
• 17:04
  We're not because we're not popular thanks to Carrie, our designer.
• 17:08
  We have the design.
• 17:10
  She has laid this thing out, incredibly beautiful, beautiful publication.
• 17:14
  The way she's laid it out, the paper is fantastic.
• 17:16
  When we had paper, now we're going digital, so we're gonna have to do an
• 17:20
  annual yearbook thing, but we've hit the nail on the head by just bringing
• 17:24
  you a lot of different garages.
• 17:26
  You know, when we first started, it was funny.
• 17:28
  We all kind of wondered, are we gonna run outta garages?
• 17:31
  Seriously?
• 17:31
  Are we gonna run outta garage?
• 17:32
  No.
• 17:33
  I, I, I gotta tell you, no, it was crazy because.
• 17:36
  We had our little sphere of people that we knew with garages.
• 17:40
  Well, the one guy, he knows five more guys and this guy knows five more guys.
• 17:44
  So there's 10 guys right there.
• 17:46
  It's like that old perk commercial, you know?
• 17:48
  It just keeps going and going and going.
• 17:50
  We ended up having way too many garages to photograph.
• 17:53
  We still have them.
• 17:54
  We still have a lot of garages that we haven't published because we hang out
• 17:58
  a room and it, and it's all inspiring.
• 18:00
  People see things differently and I think they see what appeals to them.
• 18:05
  You know, we had one gentleman, he actually got the cover this years ago.
• 18:08
  He sold that property, but Fantastic garage.
• 18:12
  What was funny was.
• 18:13
  He always knew he wanted to build a garage.
• 18:16
  He just wasn't sure where to start, how to do it, da da da da da.
• 18:20
  Reading garage style.
• 18:21
  He was a subscriber for three years and in reading all those three years
• 18:25
  of, which is only six issues, but in reading those six issues, he figured
• 18:29
  out what he wanted in his garage.
• 18:31
  He figured out the look he wanted in the garage.
• 18:33
  And boy, you talk about meticulous, he brought stuff to my attention that
• 18:37
  I had never even thought of before.
• 18:39
  The design of the garage, for example, looking at the outside,
• 18:43
  you have your garage doors.
• 18:45
  I think there were five of them, and then there's a second floor with the
• 18:49
  eaves that come out on the windows.
• 18:51
  You know, it looks like a house.
• 18:52
  Well, there's three of those.
• 18:54
  So you have three and five.
• 18:56
  Okay.
• 18:57
  I didn't think anything about it.
• 18:58
  Until he pointed out to me, if you do four or six, it's gonna be out of balance.
• 19:03
  And I said, well, how's it out of balance when you have two on
• 19:06
  one side or three on one side?
• 19:07
  He says, well, you outta balance because there's no center.
• 19:11
  If you have five, you have the center, you have this one in the middle, and
• 19:15
  you still have the two on the other side, you've got two and then one.
• 19:19
  And if you look at nature, look at a tree branch.
• 19:22
  It usually has three or five or seven little branches coming off
• 19:26
  of it, not eight or six or four.
• 19:29
  I never thought about that.
• 19:30
  So then he starts pointing out in previous magazines, yeah, I saw this guy here
• 19:34
  and he did it in, you know, threes.
• 19:37
  And then this guy here, he did it in fours and I didn't like
• 19:39
  and I thought, oh my gosh.
• 19:41
  So people see what they want to see.
• 19:43
  I just hope it really inspires them.
• 19:44
  'cause that was kind of the whole point.
• 19:46
  So let's take this in the other direction.
• 19:48
  You mentioned as we began the conversation about the Monterey Garage tours, and you
• 19:53
  kind of think about that and maybe go, is this Lifestyles of the Rich and Famous,
• 19:57
  you know, as presented in their garages.
• 20:00
  Right.
• 20:00
  So let's talk about those tours.
• 20:03
  What are some of the most famous or maybe fabulous garages that
• 20:06
  you've reviewed as a result of that?
• 20:09
  I mean, the, the Garage Tour started out as you know, that was just
• 20:12
  one of those things where, again, I have an idea, let's try this.
• 20:15
  And it worked.
• 20:16
  You know, it would, I, I don't know if you like the movie Wayne's World or
• 20:20
  um, where the Line actually came from, but if you build it, they will come.
• 20:24
  We started putting together this garage tour.
• 20:26
  We had all the connections up in Monterey.
• 20:28
  We had the restaurant, we had the people, we had the garages,
• 20:31
  and we thought, you know what?
• 20:32
  Come, you know, I'll put it together if you guys will come.
• 20:35
  Holy cow.
• 20:36
  Our first tour, I think we had, it was a little over a hundred people
• 20:40
  that showed up for our first tour.
• 20:41
  Second tour was pretty much the same.
• 20:43
  Third tour dropped off to about 70 people and, and you talk about herding cats, I
• 20:48
  mean, you're literally telling people, okay, we're gonna meet at this restaurant.
• 20:51
  We're gonna have a little breakfast, you're gonna get a map, and you're
• 20:54
  gonna use your own car to go run around the Monterey Peninsula.
• 20:57
  And most of these guys have never been to Monterey, or they've never
• 21:00
  seen Monterey outside of downtown.
• 21:03
  They've never gone exploring.
• 21:05
  So most of us don't know where we are, which turned out to be really fun.
• 21:08
  You know, here I am fretting, being nervous about, oh my
• 21:11
  God, they're gonna get lost.
• 21:12
  What are we gonna do?
• 21:13
  No, no, no, no, no.
• 21:14
  It was a good thing that some of them did get lost because they
• 21:16
  came out with their own stories.
• 21:18
  We found the coolest road over there, and there's an old barn and
• 21:22
  there's a dog and that, you know, they, they were just having a ball.
• 21:25
  There's a lot of garages that I've seen that are magnificent.
• 21:28
  A lot of 'em up in Monterey, a ton of them down in Los Angeles.
• 21:32
  There's a lot right here in Texas.
• 21:34
  One that comes to mind as mind blowing.
• 21:36
  I mean, absolutely over the top.
• 21:39
  Yeah.
• 21:39
  Jay Leno.
• 21:41
  His garage is unbelievable.
• 21:43
  There's one here in Texas.
• 21:45
  You can look it up online, you can Google it.
• 21:47
  It's called the Hemi Hideout.
• 21:49
  It's insanity.
• 21:50
  It is absolute insanity.
• 21:52
  The man built this garage.
• 21:53
  I forget how big it is, but it, it's got a cap, you know, that
• 21:56
  rises all the way up to the top.
• 21:58
  It has a pure barbecue, not just a barbecue pit, but I mean, literally
• 22:02
  you've gotta hire barbecue pit masters to come run this thing.
• 22:06
  That's how big it is.
• 22:07
  I, I don't know how many Hemi Cudas they built, but this guy's
• 22:10
  gotta have a third of them.
• 22:12
  I mean, it's just in, yeah, and then it goes on from there.
• 22:14
  He's got Hemi Corts and Hemi Chargers and Hemi, I mean, anything from
• 22:19
  the Mopar family back in that late sixties, early seventies kind of genre.
• 22:23
  He's all over it.
• 22:24
  And the neon, oh my God.
• 22:28
  They literally had to start building posts that don't hold any weight.
• 22:33
  They're not structural posts.
• 22:35
  They were strictly because we needed something to bolt the neon to.
• 22:38
  I mean that that's how much neon these guys are buying it.
• 22:40
  It, it's just absolutely incredible what this man has built.
• 22:44
  That's probably the one that stands out the most is the Hemi Hideout.
• 22:48
  Normally we would ask a pit stop question, like, if you had a three car garage,
• 22:52
  what three cars would you put in it?
• 22:54
  If money was no object, things like that.
• 22:56
  Let's flip it around a little bit and say, you know, not of the big
• 22:59
  celebrity ones, but maybe of more the regular guy kind of garages.
• 23:03
  What's your favorite three car garage that you've come across?
• 23:07
  Ooh, that's a loaded question.
• 23:09
  There's a lot of great three car garages out there.
• 23:11
  You know, people don't realize what they can do to a three car garage.
• 23:14
  They see the Jay Leno garages, they see the Bruce Meyer garages, they see the
• 23:18
  Hemi Hideouts of the world, and they get a three car, and they think, well, there's
• 23:22
  not much I can do here, but it's not true.
• 23:25
  Let's just take Jay Leno for example, if you've ever seen his
• 23:27
  garage, he has these posters.
• 23:30
  What are they?
• 23:31
  Eight, 12 feet tall?
• 23:32
  They're huge.
• 23:34
  Okay, that's not gonna work in my garage.
• 23:36
  But if you look at his posters, they are original art, usually advertising art.
• 23:42
  He has blown up and sometimes he's had the custom painted, so the car,
• 23:47
  the color matches what his car is.
• 23:49
  So that's pretty cool.
• 23:51
  We can't do that.
• 23:52
  Regular guys can't do that.
• 23:53
  We don't have that kind of garage.
• 23:54
  I've got a few out 1 24 that's been, I mean, that's like a marriage.
• 23:57
  28 years that's been with me.
• 23:59
  I have whole many original advertisements from magazines.
• 24:04
  You know, they're eight and a half by 11, but I can frame
• 24:07
  that and hang it on the wall.
• 24:08
  I can plaster my wall with 60 or 70 of those little ads, or I can blow
• 24:13
  'em up, make 'em a little bit bigger, and then I can have three or four.
• 24:17
  Kind of like Jay Leno does.
• 24:19
  They're bigger, they're more impressive.
• 24:21
  Of all the garages you came across, which held the best secret, it was totally
• 24:25
  unassuming from the outside and you opened it up and you were like, holy smokes.
• 24:29
  I hate to say this to all the people who've been in the magazine.
• 24:32
  My apologies.
• 24:33
  This garage has never been in the magazine.
• 24:35
  It is owned by a 93-year-old man.
• 24:38
  He is fantastic.
• 24:39
  He's a former designer for Ford.
• 24:41
  He worked on the Thunderbird project.
• 24:43
  He worked on the Lincoln Mark two project.
• 24:45
  He worked on the Mustang briefly.
• 24:47
  It's incredible the stories this guy will tell, and when you look at him,
• 24:50
  you really don't think much about him.
• 24:51
  He just looks like a little old man with an old mobile todo.
• 24:54
  His garage is in South Pasadena, and it is by far my favorite garage.
• 24:59
  It is sixties James Bond style.
• 25:02
  He's very sixties oriented, so he is very into that modern architecture.
• 25:06
  The colder James Bond style.
• 25:09
  What he is got is an office building that's like a shoebox.
• 25:14
  It's just a long rectangle, but it's suspended and below
• 25:18
  it, that's where you park.
• 25:20
  So back when it was an office building back in the sixties, you know it's
• 25:23
  California real estate's really expensive.
• 25:25
  So you gotta be creative as to how you're gonna do this building.
• 25:28
  So what they do is just lift the building up, make everybody park
• 25:31
  underneath it and you're fine.
• 25:32
  Well, he, I don't know how else to say it except for here's
• 25:35
  the length of the building.
• 25:36
  He cut it at about the three quarter mark.
• 25:38
  So that three quarters is his home.
• 25:40
  Below it is his garage.
• 25:42
  This one quarter, he rents out his office space, and below that
• 25:45
  is their parking space suspended.
• 25:48
  So you have free flow air going through.
• 25:51
  Well, you can't have that when you got collector cars.
• 25:53
  So he put glass walls up and then he planted a whole lot of
• 25:57
  ivy and Shuggy, and he put some nice landscape lighting in there.
• 26:01
  So when you're in the garage and that landscape lighting is
• 26:04
  lit, you don't see the glass.
• 26:06
  All you see are the plants, the foliage and the lights,
• 26:10
  and then of course the cars.
• 26:11
  And of course the lighting he's got on the ceiling, which is the floor to his house.
• 26:16
  'cause you're under it now.
• 26:17
  It's all very sixties style.
• 26:19
  It's all very spot.
• 26:20
  It's all very, you know, you, it's all concrete.
• 26:23
  Everything in there is concrete.
• 26:24
  There's nothing, you know, there's nothing warm and fuzzy about that garage.
• 26:28
  It's very cold.
• 26:29
  It's very calculated.
• 26:30
  It is spectacular.
• 26:32
  And every time I talk to him, you know, when are we gonna do your garage?
• 26:35
  When are we gonna do your garage?
• 26:36
  Well, you know, I need to move this car or I gotta move that car, right?
• 26:41
  And I'm like, what do you need?
• 26:42
  You need guys to help.
• 26:43
  I can get guys, trust me, good guys who won't talk, they'll do
• 26:47
  their job and you know, that's it.
• 26:49
  Well, we can do it that way.
• 26:50
  It's incredible working with this guy because you talk about smarts.
• 26:54
  It, it's incredible where he's been.
• 26:55
  But, but yeah, he would, he would probably be the one I I
• 26:59
  like the most now his house.
• 27:01
  Oddly enough, we featured his house, not his garage, but the house.
• 27:05
  Yeah, it's incredible.
• 27:06
  The house.
• 27:07
  He must have two, 3000 die cast toy cars in his house.
• 27:11
  All in displays.
• 27:12
  They're absolutely meticulous, you know, above his mantle, above his
• 27:15
  fireplace, where most people have a nice, beautiful work of art or something.
• 27:19
  No, no.
• 27:19
  He has a big Mercedes grill.
• 27:21
  That's what he's got yet.
• 27:22
  He's got an EAMS chair, he's got the, the boomerang table.
• 27:26
  He, I mean, it is spectacular, if you like modern furniture.
• 27:30
  My wife, she's not a big fan of modern furniture, so she sees this place and she
• 27:33
  thinks, eh, throw it to the junky yard.
• 27:35
  And I'm like, outside of all the magazine and the tours and all this.
• 27:40
  Bra Style Magazine has also featured live car auctions, so I wanted to talk
• 27:45
  about that a little bit and also get your thought on all the sudden wave of
• 27:49
  online auctions and the craziness that's been going on over at Bring A Trailer.
• 27:53
  Let's start with the classics.
• 27:54
  We'll start with what Kom, Eric Jackson start with.
• 27:57
  You know the guy who've been there, done that for years and years and years.
• 28:01
  I don't think they're going anywhere.
• 28:02
  When COVID started, that was big trouble for auctions.
• 28:06
  Huge trouble because all of a sudden we can't have an auction.
• 28:10
  And I'll tell you, there was one company out there, it was rm I think it that.
• 28:13
  I remember they had an auction coming up and it was something like the government
• 28:18
  shut everything down and four days later.
• 28:21
  RM had this auction starting.
• 28:23
  So you talk about, oh my dad, how do you hit the brakes on
• 28:26
  this and turn everything around?
• 28:27
  RM was brilliant.
• 28:29
  They simply turned to digital.
• 28:31
  They turned the entire auction digital in four days.
• 28:35
  Incredible.
• 28:36
  But I think in doing that, they showed everybody else in the auction
• 28:40
  community, we don't have to stop.
• 28:41
  We just have to change how we're doing business.
• 28:44
  And I think the ones who moved faster, they were able to follow that
• 28:47
  flow and they got smarter from it.
• 28:49
  You know, you look at Mecu for example, they've always had the
• 28:52
  online and the phone bidding as well as the in-person bidding.
• 28:55
  This just made them focus more heavily on their digital side.
• 28:59
  You know, they've got a beautiful magazine too.
• 29:01
  They took it all digital.
• 29:02
  They got rid of all their print to save money, because now they're not
• 29:05
  making the kind of money they used to.
• 29:06
  Well, then over the hill, they realize we're actually making more money because
• 29:11
  we don't have the overhead anymore.
• 29:12
  We're not traveling anymore.
• 29:14
  We're not going here, we're not going there.
• 29:15
  We're not renting these spaces, renting these tents, hiring all
• 29:19
  these people, flying the people.
• 29:21
  No, no, no.
• 29:21
  It's all online.
• 29:22
  And then they started realizing we're making money by saving money.
• 29:25
  And I think that made them much, much smarter in the long run.
• 29:29
  Bring a trailer was just incredible.
• 29:32
  You know, here you got a couple of guys who were messing around online.
• 29:35
  My understanding is they were passing you look at this car for
• 29:38
  sale and look at this car for sale.
• 29:39
  They're just passing cars back and forth.
• 29:41
  They made a platform where they could do that with each other, and the next
• 29:45
  thing you know, they're spinning it off into a world famous bring a trailer.
• 29:49
  You know, it's incredible what those guys built and it inspired
• 29:53
  other companies to pop up.
• 29:54
  As you know, even the big gorilla in the printing room, Hemmings.
• 29:59
  When Hemmings started their auction, it was, it was an obvious sign of, okay,
• 30:03
  there's plenty of work for everybody.
• 30:05
  There's plenty of cars and you're gonna go to the platform you like.
• 30:07
  You know, it seems like the younger guys seem to appreciate bring a trailer.
• 30:11
  I think that's 'cause just a younger hipper group that runs that crowd.
• 30:15
  Now you got the older guys too who are looking at Hemmings saying,
• 30:18
  well thank God Hemmings came along.
• 30:19
  'cause there's somebody I can talk to.
• 30:21
  You know, and, and they can, they can go enjoy that.
• 30:24
  I don't think they're going anywhere either.
• 30:25
  There's another platform out there called Shift Gate.
• 30:28
  Have you heard of that one?
• 30:29
  They're coming out of the woodwork and I don't think they're gonna go anywhere.
• 30:32
  I think this is the new wave, whether or not the wave will kind of plateau.
• 30:36
  Plateau, yeah.
• 30:37
  I don't know.
• 30:38
  I, I think it will just like any business, it's just a question of
• 30:42
  who are the survivors gonna be?
• 30:43
  Who's gonna merge with who?
• 30:45
  I know the big guys have it.
• 30:46
  I know Bear Jackson does it.
• 30:48
  I know Mecu does it.
• 30:49
  Uh, you know, rm, a lot of these guys do the Automobilia auctions and
• 30:55
  yeah, we're all about cars, and cars are what bring us together, but the
• 30:58
  automobilia, that's the jewelry on the beautiful person you're looking at.
• 31:02
  That's the little eccentricities that we need to have in our garage.
• 31:05
  I wish we could come up with a dedicated platform for Automobilia
• 31:10
  Auctions, and they do have them.
• 31:12
  I mean, there's automobilia.com, which is three or four auctions
• 31:16
  a year as pure Automobilia.
• 31:17
  Nobody knows about it.
• 31:18
  I mean literally, I, I've been in rooms with guys who do
• 31:22
  nothing but collect automobilia.
• 31:24
  They have no idea who automobilia.com is.
• 31:26
  No clue.
• 31:27
  Nothing, none.
• 31:28
  You've got guys like Rockabilly auction.
• 31:31
  I think they do a once a year situation and it, it's fabulous.
• 31:34
  The stuff that they bring to market, there's a lot of 'em out there
• 31:37
  that are a little bit under the radar, and I wish they weren't.
• 31:40
  They are really the automobilia people.
• 31:42
  And if you look at it, automobilia just keeps going up.
• 31:46
  Don't tell my wife.
• 31:47
  But I have signs that I bought when I was in high school, just getting on my
• 31:51
  car, going down to the Pomona swap meet.
• 31:54
  I see a sign that catches my eye and I tell, yeah, how much is that sign?
• 31:57
  The guy said, oh, 40 bucks, it's your, and I said, holy cow.
• 32:00
  40 bucks for a high school said that.
• 32:01
  That said, that's too much money.
• 32:02
  You know?
• 32:03
  So you go and you, you run the whole gamut and you come back and that
• 32:06
  sign is still there six hours later.
• 32:08
  So you go to the old man, you say, here's what I got.
• 32:10
  I got $27 and 50 cents.
• 32:12
  It's all yours.
• 32:13
  I just want that sign.
• 32:13
  What do you say?
• 32:14
  Ah, yeah, sure kid.
• 32:15
  Get it outta here.
• 32:16
  I don't wanna haul it home Anyway.
• 32:17
  Perfect.
• 32:18
  Okay, great.
• 32:18
  So I got my $27 sign today.
• 32:20
  That sign is now worth about 10 grand.
• 32:23
  Where did that come from?
• 32:24
  The damn thing is just hanging on my wall doing nothing but
• 32:26
  collecting dust and making me happy.
• 32:28
  'cause I get to look at it and I remember the little story of the old man who sold
• 32:32
  it to me, you know, et cetera, et cetera.
• 32:34
  So I attribute some of that to the popularity of shows like American Pickers.
• 32:38
  And a lot of people may not realize that, you know, they
• 32:41
  go, oh, it's History Channel.
• 32:43
  Uh, I don't wanna watch.
• 32:44
  That's for old people.
• 32:45
  But what they may not realize is both the Wolf Brothers,
• 32:49
  they are very much petrolhead.
• 32:51
  That show actually caters to our community and they go after petroleum
• 32:56
  and automobilia and even cars sometimes.
• 32:58
  And I find that show fascinating.
• 32:59
  But I also, to your point, I look at the prices that they throw out
• 33:03
  there and you know, it's always kind of funny when they show you the
• 33:05
  markup too, and you're like, really?
• 33:07
  Okay?
• 33:08
  But I get it.
• 33:09
  You know, some of those signs that he finds.
• 33:11
  And he, and he's got it all in his head, cataloged.
• 33:13
  I don't know how he keeps track of all this stuff, but he is
• 33:15
  like, this is a $10,000 sign.
• 33:17
  Granted it needs $4,000 worth of restoration or, or whatever have you.
• 33:21
  Mm-hmm.
• 33:21
  By proxy, they have exposed a larger audience of folks to that world.
• 33:26
  And maybe that's why they go, Hey, well if he has that sign, I gotta
• 33:29
  Sinclair sign too, so mm-hmm.
• 33:31
  So maybe it is worth 10 grand and suddenly all the prices go up.
• 33:34
  Yeah.
• 33:34
  I, I think the shows have a lot to do with it.
• 33:36
  And, you know, it ricochets too.
• 33:38
  It, it's not just in the sign and petroleum.
• 33:40
  It's not just in the gas and oil.
• 33:42
  Look at the cars.
• 33:43
  Quick little story.
• 33:44
  I promise I'm in my favorite place in the world.
• 33:46
  The gas station gassing up my car and I hear, you know,
• 33:50
  an older V eight pulling in.
• 33:52
  So I, I gotta look, you know.
• 33:53
  Well, what is that?
• 33:53
  Well, it's one of my favorite cars and you're gonna laugh 'cause I don't
• 33:56
  think too many people like these cars.
• 33:58
  But it was, it was a 70 Chevy Nova, a little coop, just perfect jet
• 34:02
  Black, black interior, white wall tires, 3 54 barrel automatic console.
• 34:08
  I mean, just mind boggling.
• 34:10
  This car.
• 34:11
  It was so well done.
• 34:12
  I thought it had been restored and they put the console in and they put,
• 34:16
  you know, they made it look like this.
• 34:18
  The guy driving the car was about my age.
• 34:20
  The car was his father's car, still his father's car.
• 34:23
  His father bought a brand new right there in Fullerton where we lived.
• 34:26
  The father couldn't drive anymore.
• 34:28
  So the son comes over and he exercises the cars and, you know, takes them out.
• 34:32
  Original paint, original upholstery, original console.
• 34:34
  Everything in that car was stock, original.
• 34:36
  I said, holy cow, you got, does he want sell?
• 34:39
  I mean, it doesn't seem like he wants to sell.
• 34:41
  He said, well, I, I don't think so, but gimme your phone number and
• 34:43
  I'll, you know, I'll take it to him.
• 34:45
  Okay, great.
• 34:45
  So I give him my card, I'll my info on it.
• 34:47
  Not a week goes by and I get a call.
• 34:49
  It's the son and he says, you know, we think we do want to sell.
• 34:53
  And I'm thinking, oh my God, he actually wants to sell that thing.
• 34:56
  You know, how much do you want for it?
• 34:58
  And I'm, I'm cheap, I admit it, but I'm thinking in the back of my head, you know.
• 35:02
  Five to 8,000 bucks.
• 35:04
  That's what I'm thinking, you know?
• 35:06
  Wow.
• 35:07
  He says, we want 75,007 70 what?
• 35:10
  75,000? He says, well, we just got through watching the, uh, Barrett
• 35:14
  Jackson auction, and we saw Black Nova go through and, and it went for 200,000.
• 35:20
  So we're thinking, I said, yeah, let me guess that Black Nova had a stripe down
• 35:23
  the side, and on the back it said, Yanko.
• 35:26
  Yes, yes.
• 35:27
  You know that car?
• 35:27
  I said, yes, I know that car.
• 35:28
  Believe me, you don't have a yanko.
• 35:29
  And I'm not trying to downplay your car.
• 35:32
  I want that car.
• 35:33
  Trust me, it's no yanko.
• 35:34
  Yanko is something very, very different in the Chevy world, in any world, you know?
• 35:39
  Well, that's what we want.
• 35:40
  We want 75,000.
• 35:41
  So good luck with that.
• 35:43
  You know, as far as I know, they still have the car.
• 35:44
  So ricochets, you know, they watch these auctions, they watch these
• 35:48
  TV shows, like American Pickers.
• 35:50
  They watch whatever.
• 35:51
  And you know, they come up with these crazy numbers and, and I don't
• 35:54
  know where they're getting 'em from.
• 35:55
  I really don't.
• 35:56
  But it's funny.
• 35:57
  I look at my sign and I think, would I sell it?
• 35:59
  Well, I don't know.
• 36:00
  If somebody came up with the money, yeah, I'd probably let it go.
• 36:02
  I think I'd be foolish not to.
• 36:04
  But what am I gonna get?
• 36:06
  Let's say I do get 10 grand for that sign.
• 36:08
  The investment potential is fantastic.
• 36:11
  I had to wait 30 years for it to hit that number.
• 36:14
  So I don't know how investors would see that.
• 36:17
  For me to just get 10,000 bucks for something that's just hanging on the wall.
• 36:20
  That's pretty good.
• 36:22
  What do I do now?
• 36:23
  Where am I gonna find another sign?
• 36:25
  What am I gonna do?
• 36:26
  Am I, you know, you see what I'm saying there?
• 36:28
  There's, there's a moment where it just all stops.
• 36:31
  I think the underlying point here is that because our cultural dynamic has
• 36:36
  changed, thanks to the proliferation of social media and internet access
• 36:42
  and all this kind of stuff, the audiences have become larger and to
• 36:46
  your point, it becomes tit for tat.
• 36:47
  I mean, that's why I refer to the craziness that over at Bring
• 36:50
  a Trailer where you see cars going for astronomical amounts.
• 36:53
  It's like, where did you come up with this number?
• 36:55
  It's insane.
• 36:56
  Also, in the 15 years that Garage Style Magazine has been around,
• 37:00
  you've also seen a big change.
• 37:03
  And so how have you seen the market shift and how do you see it continue
• 37:07
  to change garages and the magazine itself as we kind of look forward?
• 37:12
  It definitely has changed.
• 37:13
  You know, like I say, back in the day when we first started, and that was 2000.
• 37:18
  When our first magazine came out, so not that long ago, but long enough to
• 37:23
  have seen the market go a little crazy.
• 37:25
  I, I don't think the prices are gonna come down on Automobilia.
• 37:29
  I, I really don't.
• 37:30
  I, I don't see how it's gonna happen.
• 37:32
  I think it's gonna keep evolving.
• 37:33
  You know, there was a time when we all ran out there and we bought little hood
• 37:37
  ornaments or radiator mascots, and, you know, that was what we collected.
• 37:41
  Well, the next thing you know, those are suddenly becoming very, very expensive.
• 37:45
  So you think, okay, well what do I collect now?
• 37:46
  Oh, I'm gonna go collect steering wheels.
• 37:47
  Okay, so you go start buying all these steering wheels.
• 37:50
  The next thing you know, every other guy on the planet also
• 37:54
  started collecting steering wheels.
• 37:55
  We we're very predictable people.
• 37:57
  We all kind of follow those same patterns.
• 37:59
  Yeah.
• 37:59
  Somehow the signs started going crazy.
• 38:02
  They just started going nuts.
• 38:03
  There is a question I wanna ask you, Don, the Petrolhead, which goes right in line
• 38:08
  with things evolving, which is what does the garage of the future look like and
• 38:14
  what are your thoughts on the evolution?
• 38:17
  Ah, the evolution.
• 38:18
  I like that.
• 38:18
  Yeah.
• 38:19
  All car on the table here.
• 38:21
  I have evolved.
• 38:22
  I used to hate the the Prius.
• 38:24
  I used to hate all these hybrids and whatever.
• 38:27
  Now I love 'em.
• 38:28
  I really do.
• 38:28
  I've driven enough of 'em to realize, wow.
• 38:31
  I mean, yeah, okay, you're getting 50, 60 miles at the gallon.
• 38:33
  Now granted, you can argue back.
• 38:35
  Yeah, but my 85 Civic did that too.
• 38:37
  Yes.
• 38:38
  It did and, and it did it just fine.
• 38:41
  Would you rather be in a modern Honda Civic hybrid when you get hit
• 38:45
  by A GMC Denali or your 85 Civic?
• 38:49
  I'd rather be in the modern one 'cause it knows how to handle a hit much
• 38:52
  better than that 85 Civic ever did.
• 38:54
  The only reason the 85 Civic does so well is it weighs nothing.
• 38:58
  That was the magic.
• 38:59
  And of course the aerodynamic.
• 39:00
  And I'm not, I'm not trying to pick on Honda or anything.
• 39:02
  I'm just saying I, I like 'em, you know, I'm a Mustang guy.
• 39:05
  I told you that early on.
• 39:06
  I do like the Mach e get used to it 'cause that's where it's going.
• 39:11
  I like the fact that you didn't call it by its full name.
• 39:13
  And I, I hope that's for the same reasons the rest of us don't call it that way.
• 39:17
  The Mustang Mach.
• 39:18
  Yeah.
• 39:19
  Yeah.
• 39:20
  A lot of people.
• 39:20
  Yeah.
• 39:21
  You know, it's funny, I get that all the time.
• 39:23
  It's not a Mustang, it's not a Mustang.
• 39:25
  I, I think it is.
• 39:26
  I, I really do.
• 39:27
  It doesn't look like a Mustang, but it's what's gonna save the brand.
• 39:30
  If you look at the, not that I want to take this down that road, but
• 39:33
  if you look at what sales have been doing with Mustangs, slowly, very
• 39:38
  slowly, they have been going down.
• 39:40
  They still have a great young demographic buying those cars,
• 39:43
  and that's what you need.
• 39:45
  But for the most part, you're still looking at a $45,000 car.
• 39:49
  Not many young guys can afford a 45, or young people can afford a $45,000 car.
• 39:54
  And when they look at 45,000, they think, would I want a Mustang or do
• 39:58
  I just wanna slip over to the BMW dealer and see what they've got?
• 40:00
  You know, there's a lot of really nice cars in that market.
• 40:03
  I, I think with Ford doing what they're doing is very smart.
• 40:06
  They've given the car five doors, they've made it very versatile.
• 40:09
  It is actually a pretty quick car.
• 40:11
  It does handle very nicely.
• 40:12
  It is a smart little car.
• 40:14
  I, I think it's where we need to go.
• 40:16
  I really do.
• 40:17
  Uh, I like Tesla.
• 40:18
  I didn't like them when they first came out.
• 40:20
  I, I thought, oh, you gotta be kidding.
• 40:21
  It's a vacuum cleaner with a leather seat.
• 40:23
  You know, today it's a different story.
• 40:25
  I've written in enough of them.
• 40:26
  I've driven a couple of 'em, and I think, ho ho, wait, wait,
• 40:29
  what have I been missing here?
• 40:30
  You know, you can always say, okay, zero to 60, and what does the plaid do?
• 40:34
  I think it's like 2.2 seconds or something.
• 40:36
  It's psychotic.
• 40:37
  How quick that stupid car is, when's it gonna be to a point to where you're
• 40:41
  at, your destination before you left?
• 40:43
  I mean, there's a physics thing going on here.
• 40:46
  Scotty's gotta figure that out still, you know, he's working on it.
• 40:49
  It's not gonna work.
• 40:50
  But, you know, I like 'em.
• 40:51
  I, I really do.
• 40:52
  I, I and I, and I think, I'm not sure, but I think these are the kind of cars
• 40:56
  that are going to keep your dusenberg and your classic Mustangs and your
• 41:00
  classic whatever's kind of on the road.
• 41:02
  But I do think it's gonna make gas 12 $15 a gallon because there's just
• 41:08
  not as many people needing that fuel.
• 41:11
  As there used to be.
• 41:12
  So the prices are gonna go up, you know, we gotta be
• 41:15
  prepared for that as car people.
• 41:16
  Uh, but you know, my thought is if you're a car guy, you're a car guy, and this car
• 41:20
  just happens to be battery operated or it uses both the engine and the battery,
• 41:24
  you know, but when you've got Ferrari and Corvette and Lamborghini looking,
• 41:28
  you straight down the eye saying, we're gonna do a hybrid, you know, mind blowing.
• 41:32
  And Mustang is right up there in the front doing it already.
• 41:35
  It, it's where we're going.
• 41:36
  And I, I think it's a way to engage with younger people,
• 41:39
  not that they're any cheaper.
• 41:41
  These, these hybrids, these Mustang Tesla, forget about,
• 41:44
  those are very expensive cars.
• 41:45
  The automobile, when it first started was a very expensive car.
• 41:49
  It took years to figure out how to make it cheaper.
• 41:52
  And uh, you know, a couple of guys like Henry Ford who figured out, you know,
• 41:56
  if I use the crates that the engines came in, I can use the floorboard.
• 42:00
  You know, he was ingenious.
• 42:01
  That way.
• 42:01
  He would use different pieces to make the car cheaper, cheaper, cheaper.
• 42:05
  Next thing you know, we're all on the road.
• 42:07
  We're all enjoying it, but.
• 42:08
  Way back then, that technology was very, very expensive.
• 42:12
  It was reserved for the wealthy few, and that's what we're watching right now.
• 42:14
  We're watching the Teslas and we're watching, here goes Ford again.
• 42:18
  They're making it less expensive.
• 42:20
  You got a $50,000 car that can do almost everything a regular
• 42:24
  Tesla will do, not a plaid.
• 42:26
  It's where we're going and I think we need to not resist it.
• 42:30
  I think we need to embrace it.
• 42:31
  You know, look at me.
• 42:32
  I, I was resisting going digital with the magazine until I was literally
• 42:37
  run off the road by the price.
• 42:39
  I couldn't afford it anymore.
• 42:40
  Now look at me now I'm embracing the digital 'cause I have to, and
• 42:44
  I'm starting to really enjoy it.
• 42:46
  I'm starting to love.
• 42:47
  You see what I'm saying?
• 42:48
  So there is that evolution.
• 42:49
  There is something going on there.
• 42:51
  The garage of the future.
• 42:52
  A lot of people talk about that.
• 42:53
  You know, that a lot of people wonder, are we gonna have chargers in our garage?
• 42:56
  Or what's the future?
• 42:57
  Behold, we don't know.
• 42:58
  You know, we really, really don't know.
• 43:00
  Our gas stations still gonna be around, where are we going?
• 43:03
  I think the most innovative thing I I've seen came from Rolls
• 43:06
  Royce, and it was a long time ago.
• 43:09
  It was, uh, a plate.
• 43:11
  It was very interesting.
• 43:12
  I don't know how many they built.
• 43:13
  I know they built one and they showed it to a lot of their
• 43:16
  different customers around the world.
• 43:18
  So they flew this car all over the world to show people, I believe it
• 43:22
  was a full electric Rolls Royce.
• 43:23
  Now, the technology, the future Rolls Royce really knocked it outta the park.
• 43:27
  They had a plate.
• 43:29
  It's literally a flat plate.
• 43:32
  It lays on your garage floor.
• 43:34
  You pull the rolls right over the top of it.
• 43:36
  You turn it off, you walk away.
• 43:38
  Bam.
• 43:39
  That plate is now charging the card battery.
• 43:41
  When I first heard about this, I thought, this is crazy.
• 43:44
  How are they doing it?
• 43:44
  Well, do you have a little pad that you can put your cell
• 43:47
  phone on and it charges it?
• 43:49
  It's the same exact technology.
• 43:51
  It's just a lot more powerful.
• 43:53
  It's plugged right into the hard wire of the house.
• 43:55
  It's right there.
• 43:56
  So all the Rolls-Royce customers, nobody wanted it.
• 43:59
  Nobody was interested in it.
• 44:01
  So Rolls-Royce shelved it.
• 44:02
  They said, nah, we're not gonna do this in the background.
• 44:05
  You watch all the high luxe makers, that's what they're working on.
• 44:09
  They're working on technology that is very similar to that Royce technology.
• 44:13
  You don't have to think about, oh, I gotta plug in my car.
• 44:15
  No, you pull your car in, you walk away, you're done.
• 44:19
  Your car is charging.
• 44:20
  That's it.
• 44:20
  It doesn't have to stay in the garage.
• 44:22
  What's the big problem right now?
• 44:24
  You know, a lot of the car guys I talk to, I tell them I want a Tesla.
• 44:27
  Well, you can't even drive to Vegas from la.
• 44:30
  Well, no you can't.
• 44:31
  But there's Chargers along the way and superchargers.
• 44:34
  Yeah, but it takes so long to charge it.
• 44:36
  Yeah, it does.
• 44:37
  But you know, you have yourself a Coke and get some Cheetos and talk
• 44:40
  to some people and you'll be fine.
• 44:42
  You know, I don't really worry about, yeah, it takes me five minutes to
• 44:45
  fill up my car with gas versus.
• 44:47
  An hour to charge up the Tesla.
• 44:49
  I don't think about that because it's gonna get faster.
• 44:52
  I mean, let me ask you this.
• 44:53
  In the golden days, how long did it take to fill up a car?
• 44:56
  Where were all the gas stations?
• 44:58
  Oh, you didn't have many of them.
• 45:01
  You had to go place to place to place.
• 45:03
  In fact, I remember a story.
• 45:04
  One of the garage owners, his father was a young man in 1934 ish, somewhere in there,
• 45:10
  and he was a car guy, loved his cars, and a guy in the neighborhood, well a guy in
• 45:15
  the town bought a V 16 Cadillac and oh, he was just blown away by this thing.
• 45:20
  That engine was, you know, a football field long, and it was just incredible.
• 45:25
  The engineering behind that car.
• 45:27
  The gentleman hired him to just take care of the car, you know, keep it
• 45:31
  clean, keep it polished, whatever.
• 45:32
  He was thrilled to be taking care of a big V 16 Cadillac.
• 45:36
  You know, the hilarity of that car was because there was no gas
• 45:39
  station in town, you had to drive 30 miles to the next gas station.
• 45:44
  Hello.
• 45:45
  It's a V 16 Cadillac.
• 45:47
  It's not gonna get there and back on one tank and be able to go anywhere else.
• 45:51
  So the funny thing was they had a little model T pickup that they had
• 45:54
  barrels and they'd go 30 miles out and they'd fill these barrels up with
• 45:58
  gas for the Cadillac to feed the ca. I mean, but you see what I'm getting at?
• 46:02
  We have Teslas that can't make it to Vegas yet.
• 46:06
  What about the technology, the cell technology?
• 46:09
  Can you charge a car from space?
• 46:12
  Can you use satellite technology?
• 46:14
  Are they working on that?
• 46:15
  We don't know.
• 46:16
  I haven't read anything about it.
• 46:17
  I mean, that was, that was the original Nicola Tesla idea was to
• 46:21
  send electricity without wires, right?
• 46:23
  Yeah.
• 46:23
  So we may, and he proved that it did work.
• 46:26
  There was a town in out in the southwest or something that he had set up,
• 46:30
  or Colorado or something like that.
• 46:31
  And it does work, but it's never been replicated ever since.
• 46:34
  For reasons unknown, probably because we all glow in the dark or
• 46:38
  something afterwards, or who knows.
• 46:40
  But yeah, who knows?
• 46:41
  But why couldn't you put that on municipalities?
• 46:43
  I'm gonna park my car right here on this street.
• 46:45
  I gotta pop into that store right over there.
• 46:48
  Okay?
• 46:48
  Now your quarter's no longer a quarter.
• 46:49
  You gotta pay a dollar, but under your car is one of those plates
• 46:53
  and it's charging your car.
• 46:54
  So that's what you're paying for.
• 46:56
  You're not paying for the space that right now we're paying for what?
• 46:59
  What?
• 46:59
  Why do we pay parking meters?
• 47:00
  I don't wanna get into it, but now I see a value to it.
• 47:04
  You know, if I've got an electric car that needs a buzz, okay, I'll pull
• 47:07
  over to the, you know, the local coffee shop and I'll grab a cup of coffee
• 47:10
  while my car gets a little buzzed.
• 47:11
  You know, no big deal.
• 47:12
  Why couldn't we do that?
• 47:13
  That could be all over the place.
• 47:15
  I think the fear factor that I've got when it comes to the electric cars, and I
• 47:19
  don't wanna make this all political, but we have a lot of government push telling
• 47:24
  us, Hey, by 2030 we're all electric.
• 47:26
  Whoa, whoa, whoa, whoa, whoa.
• 47:27
  The governor back in California, I think it was Governor Brown, said, we're
• 47:31
  not gonna build any more power grids.
• 47:32
  We're done.
• 47:33
  We're not building power grids.
• 47:34
  And we, and, and, and you know, back then California's population
• 47:37
  was still on an upswing.
• 47:39
  Now it's on a downswing here nor there.
• 47:42
  If you're gonna force everybody to have an electric car, you
• 47:45
  gotta back up the infrastructure.
• 47:47
  Otherwise, we're gonna be living in the dark ages.
• 47:49
  It doesn't matter.
• 47:49
  I have an electric car.
• 47:50
  I can't go anywhere because I can't charge it.
• 47:52
  I can't even watch who's the boss on my TV because I have no electricity,
• 47:57
  because we're in a full blackout state.
• 47:59
  That's my fear factor.
• 48:01
  It it's the government thing, you know?
• 48:02
  Let it take its course.
• 48:04
  We're getting there.
• 48:05
  The manufacturers are getting there.
• 48:07
  I don't think the governments need to push the button any
• 48:09
  harder than they already are.
• 48:10
  Yeah.
• 48:10
  I, I really don't.
• 48:12
  Uh, and I get it, everybody worried about greenhouse gases and global
• 48:15
  warming, et cetera, and that's fine.
• 48:17
  We do need to be concerned with that to a degree, but I don't think we need
• 48:20
  to be forcing it down people's throats.
• 48:22
  Everybody go electric.
• 48:23
  Everybody, if it's trendy, it's gonna bite you in the butt.
• 48:26
  But if it's doing it gradually over time, that's when you're
• 48:30
  gonna have success in the market.
• 48:31
  And because everything has a chance to come together and support all the
• 48:36
  different inner workings of it, you have a chance to put the plates in the ground.
• 48:39
  But before you put the plates in the ground, let's build a couple more
• 48:42
  grids, you know, to make sure there's plenty of power being generated.
• 48:45
  And let's not get into how those grids operate.
• 48:48
  You know?
• 48:48
  'cause that'll just confuse the issue.
• 48:49
  But, so the future of garages, I think it's gonna come unless there's something.
• 48:55
  Out there that will make money and prevent us from doing it.
• 48:59
  I think we're going to have technology like that plate.
• 49:02
  I think we're gonna be able to come home, charge a car right there.
• 49:06
  You know, Disney, ge, way back in the fifties and sixties, they
• 49:10
  had the House of the Future and basically it was an electric stove.
• 49:14
  Yeah, I mean that was what it boiled down to.
• 49:16
  The house was fully electrified and the, if you've been to the CES show, the
• 49:20
  Consumer Electronics Show, oh my God.
• 49:23
  Now they call them smart houses.
• 49:25
  I gotta tell you, this thing has a PhD from Harvard.
• 49:27
  It's so smart, you know, it knows when to turn on the lights, turn off the lights.
• 49:30
  I, I don't remember who it was, but they had this beautiful display of a
• 49:34
  house at Las Vegas in the CES show.
• 49:37
  This thing knew when the grid was getting weak, so it would reduce itself and
• 49:44
  it would move over to solar or wind.
• 49:48
  It would find the power source it needed.
• 49:51
  To keep going.
• 49:52
  Okay.
• 49:53
  Why can't a car find the source?
• 49:55
  It needs to keep going.
• 49:56
  If we've got these plates in the ground, why do I have to park?
• 49:59
  I'm driving along over the ground, those plates could be there, puling
• 50:03
  my car, just keeping me going.
• 50:05
  It becomes like a slot car at that point.
• 50:07
  Right, exactly.
• 50:08
  It's just constantly puling your car and you've got it in the future.
• 50:12
  You know, will we have these plates in our garages?
• 50:14
  Yeah.
• 50:14
  I think it's very possible that we, that we will Honestly, though, I, I think the
• 50:19
  garage is one of the most classically protected situations you can have.
• 50:25
  What can you do to it?
• 50:26
  What's it for?
• 50:26
  Parking your car in there.
• 50:27
  Let's say we get into a situation that a lot of people have been talking about.
• 50:31
  Nah, we don't need cars.
• 50:32
  We're gonna have automated driving.
• 50:35
  You know, we're gonna have cars that come and get you when you need a car.
• 50:38
  Think of Uber without the driver.
• 50:40
  They called it Johnny Cab in total recall.
• 50:42
  Exactly, exactly right.
• 50:44
  Thank you for writing Johnny Cab.
• 50:45
  That's exactly right.
• 50:46
  You've got a Johnny Cab situation, a society running on Johnny Cab.
• 50:50
  Do we need the garage anymore?
• 50:52
  I mean, I guess Johnny Cab needs to be serviced too.
• 50:55
  That's up to the company to have their little garage and service all
• 50:58
  the Johnny Cabs, not you and me.
• 51:00
  We won't need it anymore because we have the village bicycle to get around.
• 51:05
  So, yeah.
• 51:05
  What is the future?
• 51:07
  I I, I think it's classically protected for a while.
• 51:11
  You know, the signage, et cetera.
• 51:12
  I don't think that's gonna go away.
• 51:13
  I don't think it's gonna slip, but I think the dynamics are gonna shift.
• 51:17
  Have you ever seen a guy's garage with a Tesla sign?
• 51:20
  I haven't, but I want one.
• 51:21
  Why?
• 51:22
  It's a car sign.
• 51:23
  Why wouldn't I want it?
• 51:24
  We have Shell Oil, we have Chevron, we have the mobile
• 51:28
  Pegasus hanging on our wall.
• 51:29
  Now, who are gonna be providing the electricities for those cars later on?
• 51:34
  Are we gonna have their signs on our wall?
• 51:36
  Are they gonna be sharing space with Chevron shell, et cetera?
• 51:40
  I'm surprised all the big oil companies are still okay.
• 51:43
  They haven't done anything.
• 51:44
  You know, here we are forcing electrified cars down people's throats.
• 51:48
  The gas companies are okay with it.
• 51:49
  I haven't seen one retort from a gas company.
• 51:52
  I don't know why.
• 51:53
  It's kind of shocking to me because you gotta think these are the same people
• 51:56
  who, oh wait, no, they didn't do it.
• 51:58
  I can't say that, but you know, we had the red line in Los
• 52:01
  Angeles way back in the day.
• 52:03
  One day there, everybody's got transportation.
• 52:05
  One day gone.
• 52:07
  They were just gone.
• 52:08
  Why was it?
• 52:08
  Well, everybody ran out and blamed the oil companies, which, yeah, okay.
• 52:11
  Maybe that was part of it.
• 52:13
  The real scuttlebutt though, was not the oil companies, it was the rubber
• 52:17
  companies, because you're not burning up your tires the way you should.
• 52:21
  We gotta sell tires.
• 52:22
  And if you're running around on that red line, you're not gonna
• 52:24
  burn up your tires as, as fast as we need you to burn up those tires.
• 52:27
  So we're just gonna make sure that goes away.
• 52:30
  And there it goes.
• 52:32
  Yeah, you gotta plate in your garage.
• 52:34
  How long is that gonna last?
• 52:36
  Because we don't want you to cause a brown out.
• 52:37
  You know, I, I don't know whether the future's gonna go and I'm, I'm sorry if
• 52:40
  I'm taking this to kind of a negative.
• 52:41
  It is very Johnny Cab.
• 52:43
  It is very total recall.
• 52:45
  It is very, we don't know what the future actually holds.
• 52:48
  So Hollywood makes movies about it to, Ooh, look at that.
• 52:52
  I guess we have to just wait and see, right?
• 52:54
  I think so.
• 52:55
  Yeah.
• 52:55
  I, I mean, I'm sorry to sound so vague about it, but.
• 52:57
  You know the, like I say, the most sophisticated thing I've seen so
• 53:00
  far is that plate from Rolls Royce.
• 53:02
  I, I think that was absolutely fantastic what they did.
• 53:05
  Let's put a positive spin on this though, Don.
• 53:08
  What can people do now to affect car culture and keep it alive and vibrant?
• 53:15
  That's a really broad question.
• 53:19
  You know, there's a lot of things that you can do and I think we're doing it,
• 53:22
  we just don't even know we're doing it.
• 53:23
  You know, the car culture, like we were talking way early in the
• 53:26
  conversation about the garage tour.
• 53:28
  We've got the Lamborghini guys talking with the Honda guys who are talking
• 53:32
  with the Mustang guys, who are, you know, they're all interacting,
• 53:35
  you know, money has no object.
• 53:37
  We don't, you know, yeah, we're all impressed by the big Ferrari sitting
• 53:39
  outside, but the guy with the Ferrari is equally impressed with the Honda.
• 53:43
  For whatever reason, and right there, okay, that's economics.
• 53:47
  But you've got a guy with a Honda who maybe feels a little bit better, not that
• 53:52
  he should feel bad, but maybe feels a little better about himself, his car, et
• 53:56
  cetera, because a big Ferrari guy just said, wow, that's a really impressive car.
• 54:01
  You see what I'm saying?
• 54:02
  It happens with the younger people too.
• 54:04
  I mean, I, I won't drop any names here, but when I first got started buying
• 54:08
  cars gravitated to a certain brand and I, I really, I still like those cars.
• 54:14
  Can't stand the people behind them.
• 54:15
  I just can't stand them.
• 54:17
  I don't want anything to do with those people.
• 54:19
  I have a car right now in my driveway that most of the people I've met,
• 54:23
  they're dogs, can't stand 'em.
• 54:25
  Flip side, I've met a lot of gems.
• 54:27
  In both those communities too.
• 54:29
  That's what keeps me going of those gems.
• 54:32
  My point is, I think had I not been a died in the wool car guy, that first
• 54:36
  experience with those first cars would've burned me out real quick.
• 54:40
  I would've went running for the hills and started collecting stamps or something.
• 54:43
  Wow, car guys suck.
• 54:45
  You know, I, who wants to be around that all the time?
• 54:47
  Bring the young people in and I, and I'm not saying that older people
• 54:52
  are excluding them, but sometimes.
• 54:54
  Especially when you're younger, you get into a situation where
• 54:57
  you wanna ask a question, but you don't even know what to ask.
• 55:00
  So the best thing to do, I think, is start engaging.
• 55:02
  Just start talking, just start babbling about the car and they'll
• 55:06
  start to pick up on things.
• 55:07
  And they'll ask you about that.
• 55:09
  They'll wonder about that.
• 55:10
  They'll wanna know something.
• 55:11
  And I think that's really, really important because, you know why?
• 55:14
  Why do I love Audi so much?
• 55:15
  Oh, 'cause my uncle introduced me to them.
• 55:18
  You know, so I, I really have a thing for Audi, you know, when it comes to
• 55:22
  how do we keep it going, let the young people engage and try to help them.
• 55:26
  I have a little fear factor of, you know, we talked about the prices going
• 55:30
  up on this end and the other, are they gonna be able to keep it going?
• 55:33
  You know, are they gonna be able to afford these things?
• 55:35
  Are is the price, you know, is there gonna be a market correction where everything
• 55:39
  suddenly becomes a lot more affordable?
• 55:41
  Honestly, I'm okay with that.
• 55:42
  I think most normal people would be, I think it's the guys who are buying to
• 55:46
  invest that are gonna be, you know, a little bit not happy about that idea.
• 55:50
  But I think if you want to keep it going, you do have to have a market correction.
• 55:54
  So Don, we talked about the future of garages and the future of Petrolhead
• 55:59
  in general, but what about the future of Garage Style Magazine?
• 56:03
  What do you envision for the next five, 10 years out?
• 56:06
  We are pretty traditional around here, which is why we kind of
• 56:10
  slid sideways back a year ago.
• 56:12
  But yeah, we are gonna be going digital.
• 56:14
  A lot of magazines have gone that way because unless you've got a lot of money
• 56:17
  behind you, print is really, really very difficult to keep on the road.
• 56:22
  If that's not enough, the distribution system is really, really difficult.
• 56:26
  How has it changed it?
• 56:27
  Honestly, not much.
• 56:29
  I mean, if you just look at the mechanics of it, Hey, we're
• 56:31
  gonna put together a magazine.
• 56:32
  Okay, no problem.
• 56:33
  You.
• 56:34
  Lay it out, find the stories, write the stories, print it, distribute it.
• 56:37
  The classic way of doing it still works.
• 56:39
  It's still there.
• 56:40
  You've just gotta have the money to back it up.
• 56:42
  That's where it's starting to slide sideways, essentially.
• 56:46
  It's getting to a point to where anyone who can lay anything out
• 56:50
  can have their own magazine.
• 56:52
  It really takes something special to create something, because you
• 56:56
  don't need paper, you don't need a distributor, you don't need a bookstore.
• 56:59
  You just need to know how to operate in the realm of the
• 57:03
  digital plex and you'll be fine.
• 57:05
  It's created a good and a bad, in my opinion.
• 57:08
  You've got people like me who have been magazine people since day one.
• 57:12
  We know how to put a magazine together.
• 57:14
  The people around me know how to put a magazine together.
• 57:17
  I hate calling myself a professional.
• 57:19
  That is what we are.
• 57:20
  We can do this.
• 57:21
  We know which side of the magazine should have the even number.
• 57:24
  Which one should have the odd number.
• 57:26
  I mean, that's one way you can always tell who really put the magazine together.
• 57:29
  Was it a pro or was it just a hobbyist trying to put his word out there?
• 57:32
  Not that there's anything wrong with that.
• 57:33
  There will be a difference.
• 57:35
  Where we're making our bread and butter now, believe it or not, is putting
• 57:38
  together other people's magazines.
• 57:41
  When we suspended our print operations, we started leaning very, very
• 57:44
  heavily on our digital newsletter, which honestly, when we first
• 57:50
  started it, I thought it was a joke.
• 57:52
  I really did.
• 57:53
  I, I thought this is flash in the pants.
• 57:55
  We have a magazine.
• 57:56
  We have a beautiful magazine that goes to concourses all over the world.
• 57:59
  We, we don't need this digital thing.
• 58:02
  The digital thing came about because an advertiser twisted my arm.
• 58:05
  He said, get a digital thing going, or, I'm not gonna advertise with you anymore.
• 58:08
  Okay, so we'll get a digital thing going.
• 58:10
  And he funded it.
• 58:12
  So it worked.
• 58:13
  Once it got going, I realized something very interesting.
• 58:15
  It was a lot of fun to put together.
• 58:17
  It was a lot more fun than putting together the magazine.
• 58:20
  It was a lot more lenient.
• 58:22
  It was a lot more dynamic.
• 58:24
  Yeah, dynamic.
• 58:25
  And it was fast.
• 58:26
  My God, you put that thing out there and boom, within two seconds you've got
• 58:30
  people writing it back, asking about whatever article or whatever ad, or
• 58:34
  complaining about their subscription, or complaining about, you know, whatever.
• 58:38
  But at least now you have a face-to-face with that subscriber and that's
• 58:42
  something the magazine can't do.
• 58:45
  It can't.
• 58:46
  You got your letter to the editor, but not many people want to sit
• 58:48
  down and, you know, write a letter to the editor, but to hit reply.
• 58:52
  Ooh, now it's on.
• 58:55
  Now we can talk and we have, and it's been great.
• 58:57
  Even, even guys who've come at me with, you know, legitimate anger
• 59:01
  issues of their subscription.
• 59:03
  Okay, we get through that.
• 59:04
  Then I want to ask them the murderously, perfect question, what's in your garage?
• 59:08
  And then they realize, oh, oh, you know, the next thing you
• 59:12
  know, this guy's my best friend.
• 59:13
  Again, there's that comradery that you and I were talking about so long ago.
• 59:18
  Yeah.
• 59:18
  This guy came at me gangbusters.
• 59:20
  He was really mad about something.
• 59:21
  Okay, we got through that.
• 59:23
  Now let's talk about happy stuff.
• 59:25
  That's what we started doing.
• 59:27
  That is one way where I have learned, okay, this, this is why print is,
• 59:32
  I hate to say taking a back seat.
• 59:34
  But it is definitely taking a back seat.
• 59:36
  Not necessarily a bad thing, because when we started telling
• 59:40
  people we were going to go digital, there was a lot of disappointment.
• 59:44
  I was disappointed.
• 59:45
  But if we were in 1985, we'd be dead.
• 59:49
  We would be dead.
• 59:49
  We would have no options at all.
• 59:51
  We would be done.
• 59:53
  There would be no garage style magazine.
• 59:55
  But because we are in 2022, 2021, 2020, whatever.
• 1:00:00
  Oh no, no, no.
• 1:00:01
  We had the digital option much cheaper, much faster, as
• 1:00:05
  you say, much more dynamic.
• 1:00:06
  It, it was just, there's a way to do this.
• 1:00:09
  So the magazine becomes the luxury.
• 1:00:11
  And that's what we're doing now.
• 1:00:13
  We're gonna put out a digital magazine plus our newsletter, and at
• 1:00:17
  the end of the year, we're gonna be offering what's called the yearbook.
• 1:00:20
  And in the yearbook it will be printed and in the yearbook we'll have every article,
• 1:00:25
  every feature, every column from the magazine, and it will also have all of the
• 1:00:30
  newsletters that we produce for one year.
• 1:00:32
  Everyone that I've spoken to has been so excited about this new format.
• 1:00:37
  That is the goal right now is just put together the digital format, start
• 1:00:41
  working our way, not back to print, but to be able to offer that print component.
• 1:00:46
  To compliment the new way we're doing business On top of that, you
• 1:00:50
  mentioned it earlier in the show and yeah, we are kinda living that way.
• 1:00:55
  Robin Leach on Lifestyles of the Rich and Famous, and everyone
• 1:00:59
  loves to hear about the garages.
• 1:01:01
  I grew up with that guy.
• 1:01:02
  Yeah, that guy.
• 1:01:04
  He is in my head all the time.
• 1:01:05
  I feel like a crazy man because of that guy.
• 1:01:08
  I always wanted that show.
• 1:01:09
  And then of course, later on, MTV had cribs doing the same thing basically,
• 1:01:14
  except for they were just showing the house of some popular personality.
• 1:01:18
  The end game for Garage style has always been a television show.
• 1:01:22
  It had always been a television component.
• 1:01:24
  Like I said earlier on, I had that hard copy internship back
• 1:01:28
  when I was in high school.
• 1:01:29
  I worked at Universal Studios up on the park side.
• 1:01:32
  You know, they have the theme park up there.
• 1:01:33
  I worked there when my shift was over.
• 1:01:35
  I would just accidentally meander down to the studio and find
• 1:01:39
  anybody in a studio working on something that I could work with.
• 1:01:43
  You know, how can I help you?
• 1:01:44
  Happy to do what I wanna learn in this industry?
• 1:01:46
  I, I always loved television, always, always loved television,
• 1:01:49
  always loved magazines.
• 1:01:50
  So now, because of the dynamic of.
• 1:01:53
  The internet, the dynamic of technology, digital, et cetera.
• 1:01:57
  We can do this, we can take the little cell phone here, we can make a TV show.
• 1:02:02
  We can even edit it right there on the cell phone.
• 1:02:04
  I gotta learn how, but we can make it right there on the cell phone.
• 1:02:07
  You know, it's fascinating.
• 1:02:08
  So this new magazine that we're doing is gonna shift because yes, it will
• 1:02:13
  still be the classically styled garage style magazine, but we are hoping to
• 1:02:18
  bring in some video production, some interviews with owners, A little bit
• 1:02:22
  of video of, you know, hey, let's take a look at Bob's garage over here.
• 1:02:25
  And you know, here he is with his dusenberg.
• 1:02:27
  Bob, tell us about the dusenberg and then I get to wear your
• 1:02:30
  shoes for a while and interview.
• 1:02:31
  Live.
• 1:02:32
  Very cool.
• 1:02:33
  So that also opens you up to a couple other interesting things.
• 1:02:37
  Number one, for those of us that are learning about garage style for the
• 1:02:40
  first time, going to the new website, to the digital version of the magazine,
• 1:02:45
  hopefully there's an archive where we can go back and revisit some more
• 1:02:48
  the classic articles, maybe some of the more famous garages that you
• 1:02:52
  guys have reviewed over the years.
• 1:02:54
  So that'll be cool to have that retrospective approach.
• 1:02:57
  But I think it also opens you up to a plethora of new writers and
• 1:03:02
  people that might be interested in joining the team because there's like
• 1:03:06
  yourself, they, there's plenty of people out there that are freelance
• 1:03:08
  bloggers that might be reviewing stuff that can contribute to this.
• 1:03:12
  And so if you wanted to get engaged with Garage style at that level,
• 1:03:16
  what are those opportunities like?
• 1:03:18
  Let's just hit the nail right on the head and remind everybody We have no money.
• 1:03:23
  So if you, I mean, I'm sorry, I hate to say it like that, but you know, you've
• 1:03:26
  got a day job, I've got a day job, and.
• 1:03:28
  Like I said before, now what's supporting garage style are our clients who were
• 1:03:32
  producing magazines for, et cetera, but I love to have the help, the passion.
• 1:03:38
  Not a lot of those guys come and go.
• 1:03:39
  Some of 'em have stayed and it's worked out really, really well.
• 1:03:42
  So now.
• 1:03:43
  Honestly, I know I need help learning how to do the editing and do the shooting,
• 1:03:48
  and do this, that, and the other.
• 1:03:49
  I've got a gentleman here in Texas that I knew him years, years ago.
• 1:03:53
  He was on the cover of the magazine.
• 1:03:55
  As it turns out, he is selling his, uh, I couldn't believe it.
• 1:03:58
  I finally get to Texas.
• 1:04:00
  I'm looking forward to meeting this guy.
• 1:04:01
  I've never met him in person before.
• 1:04:03
  I wanted to see who got a big Corvette collection.
• 1:04:06
  I wanted to see the Corvette collection calls me.
• 1:04:10
  And asked me if we could do a, a story on this great Corvette collection
• 1:04:13
  in Texas that's coming to, to the Glendale Arizona sale next month.
• 1:04:17
  I thought, you've gotta be kidding me.
• 1:04:19
  He's selling it.
• 1:04:20
  He said, yeah, you know the guy?
• 1:04:21
  Oh yeah, I know the guy.
• 1:04:22
  I mean, he was on the cover of a magazine instantly on the email with this guy.
• 1:04:26
  I gotta see this place before Mecu breaks it up.
• 1:04:28
  But my point is, and I always have long stories, I'm sorry about that.
• 1:04:32
  It's gotta be the Irish DNA, you know, I'll be seeing him tomorrow and he
• 1:04:36
  is a television personality out here.
• 1:04:38
  I'm hoping maybe he can, even if he doesn't help hands on, maybe
• 1:04:43
  he can just give me some pointers from afar of, you know, do this, do
• 1:04:46
  this, do this, and start filming.
• 1:04:48
  You know, that's been the lesson that I've really been getting from a lot
• 1:04:52
  of people who have been doing this vlogging, et cetera, is don, just do it.
• 1:04:57
  Just jump in the pool and swim.
• 1:05:00
  If you start to drown, you're not gonna die.
• 1:05:02
  You're just gonna learn a different way of what not to do.
• 1:05:05
  How to tread water.
• 1:05:06
  That's what you're gonna learn how to do.
• 1:05:07
  Yeah.
• 1:05:07
  Yeah.
• 1:05:08
  We wanna do some of what you're doing, this kind of stuff where
• 1:05:10
  we're interviewing people and don't worry, I don't wanna be competition.
• 1:05:14
  Every once in a while we'd love to get somebody on the show who
• 1:05:17
  brings something different to it.
• 1:05:20
  And again, we couldn't really do that if we were strictly in print.
• 1:05:24
  I mean, we could, we have, we used to do interviews all the time, but there's,
• 1:05:28
  and you'll know this better than anybody right now, there's something different
• 1:05:32
  when you have somebody in front of you on a camera and or just talking
• 1:05:36
  over the phone into some microphone.
• 1:05:38
  I don't know how it's done, but, so yes, there are opportunities for people.
• 1:05:42
  I just need them to understand, look, we suspended print operation
• 1:05:46
  because there was no money.
• 1:05:47
  And it just got to a point to where I was throwing my hands up
• 1:05:50
  and I was like, you know what?
• 1:05:51
  I get it.
• 1:05:51
  People want more and more for less and less.
• 1:05:54
  Frankly, the distribution model is so screwed up that trying to put
• 1:05:58
  a magazine out there, good luck.
• 1:06:00
  I mean, it's just, you're losing money left, right, and center.
• 1:06:03
  It got to a point I just wanted to stop and like I said earlier, the
• 1:06:07
  newsletters what kept me going.
• 1:06:09
  I realized we don't need all that paper.
• 1:06:11
  We don't need the headaches of distribution.
• 1:06:13
  We don't need the headaches of the big brick and mortar bookstore telling
• 1:06:18
  us, Hey, by the way, you're gonna send us 5,000 copies of your magazine.
• 1:06:23
  Oh, and you're gonna spend a dollar each so that we put 'em on the shelves
• 1:06:27
  and they don't end up in the garbage.
• 1:06:29
  What?
• 1:06:30
  Literally that, that, that is not just one conversation.
• 1:06:33
  I've had that conversation a couple of times with different distributors
• 1:06:36
  and you just think, this is the mafia.
• 1:06:38
  No offense to the mafia, you know, we all have our job to do.
• 1:06:40
  That's what we're dealing with and I'm not equipped to deal with that, so, eh, next.
• 1:06:44
  So anyway, enough of negativity, but, you know, but that actually leads into a great
• 1:06:48
  question, which is the subscription model.
• 1:06:50
  And I understand that the print subscription model is, is no longer a
• 1:06:53
  thing, but what does the subscription model for Garage Style magazine look like
• 1:06:58
  if somebody is interested in signing up?
• 1:07:00
  Okay, we have a, a little, what's it called?
• 1:07:03
  Email address and it's nl, which is Newsletter nl.
• 1:07:08
  Garage style magazine.com.
• 1:07:10
  If you go to the website right now, it looks like, oh, they're out of business.
• 1:07:14
  Which, eh, we're, we're not out of business yet.
• 1:07:17
  We're, we're not dead yet.
• 1:07:18
  We're not dead yet.
• 1:07:19
  You know, we're just limping along.
• 1:07:20
  That's all.
• 1:07:21
  It's just a flesh wound, just a flesh wound.
• 1:07:23
  No big deal, you know?
• 1:07:24
  No big deal.
• 1:07:25
  But no, we're, we're not dead yet.
• 1:07:26
  We're still plugging along, but the website has a certain darkness to it.
• 1:07:30
  But if you just use that email, literally all we need is.
• 1:07:34
  You to write to us and say, hi, I want a subscription to the
• 1:07:37
  newsletter and the magazine.
• 1:07:39
  Use this email address and we'll sign you up.
• 1:07:42
  There's no fee.
• 1:07:43
  There's no nothing.
• 1:07:44
  Once again, the miracles of digital.
• 1:07:46
  We can drop our advertising rate to a much more palatable fee for our
• 1:07:51
  advertisers, and yet we will be able to support everything that we're doing.
• 1:07:55
  Heaven forbid we make money at this thing, you know, but we might
• 1:07:58
  actually start doing it because everything is so much cheaper.
• 1:08:02
  You know, I've always said, you're gonna sell more Fords than Ferraris, and I've
• 1:08:05
  always tried to do that, but with the cost of paper, cost of distribution,
• 1:08:08
  cost, I mean cost, cost, cost, cost, cost.
• 1:08:11
  I was never actually able to deliver.
• 1:08:13
  Anything but a Ferrari, even though I wanted to give people a Ford
• 1:08:17
  price, it just wasn't gonna happen.
• 1:08:19
  Lower your paper quality.
• 1:08:20
  Yeah, that's not gonna go over very well because we've already set that bar.
• 1:08:24
  You know, if you come out as Mercedes-Benz and you say, eh, we're
• 1:08:27
  gonna start building Pintos, that's not gonna work with your client base,
• 1:08:31
  but you might extend your sales.
• 1:08:33
  There is a reason they have the C class and the E-Class.
• 1:08:36
  They're cheaper.
• 1:08:37
  You can have a broader market than the S class and the CLS and all that stuff.
• 1:08:41
  There is some psychology to it, but if we're going digital, just give people
• 1:08:46
  a chance to have their free magazine.
• 1:08:48
  Just give it to 'em.
• 1:08:49
  And then like I say, at the end of the year, we're gonna be printing these
• 1:08:52
  yearbooks and that's not gonna be free.
• 1:08:54
  That's obviously gonna cost money 'cause we gotta print.
• 1:08:57
  But those won't be distributed.
• 1:08:59
  Those will literally, I, I think I'm working with a new printer on this now.
• 1:09:03
  I think she's doing print on demand, so it will be a situation where.
• 1:09:07
  If I understood her correctly, she wants us to open the door and say, okay, you
• 1:09:12
  have from this date to this date to get your orders in and your payments,
• 1:09:17
  we're closing the door here and whatever we've got, that's what we're printing.
• 1:09:21
  And that'll be the end of it.
• 1:09:22
  And I think that's how she wants to run it.
• 1:09:24
  But, uh, there you go.
• 1:09:25
  So Don, I think this is actually really exciting.
• 1:09:28
  I know that changes can be scary and a little daunting, but like you
• 1:09:32
  said, once the wall is pushed over and you just, as we say in our world,
• 1:09:37
  send it, there's no looking back.
• 1:09:39
  And, and it's true of all, of all things in life.
• 1:09:41
  So I think we're really excited to see where the next five and 10
• 1:09:44
  years for garage style magazine go, especially in the digital world.
• 1:09:48
  I think there's a lot of things you can do with this and you can probably
• 1:09:51
  get even more creative and more dynamic than you were with the magazine 'cause
• 1:09:55
  you're not held to the same deadlines and you're not held to the same schedule.
• 1:09:58
  So I think that's awesome.
• 1:09:59
  So Don, as we wrap things up here, any shout outs, promotions, any, any thank
• 1:10:03
  yous, anything else you'd like to share?
• 1:10:05
  Thanks to all the subscribers and all the people who have supported
• 1:10:08
  Garage Style Magazine this whole time.
• 1:10:10
  And then I thank you for having me on the show.
• 1:10:12
  I think the Automobilia, I think the car culture is alive and well and thriving.
• 1:10:16
  I really do, uh, because of my daughter, I, you know, get exposed to a lot of
• 1:10:20
  younger people because of the magazine.
• 1:10:22
  I get exposed to a lot of younger people, and I gotta tell you,
• 1:10:25
  the, the, uh, the pulse is there.
• 1:10:28
  The people still love cars.
• 1:10:29
  I don't know what that tells you if anything, but the
• 1:10:32
  younger generation is there.
• 1:10:33
  We just have to stop telling them, oh, you don't want that car.
• 1:10:37
  Look, in high school, junior high school, I had a friend.
• 1:10:40
  Her mom had a beautiful, beautiful, beautiful, 77 Porsche nine 11
• 1:10:45
  s. Not the most desirable car.
• 1:10:47
  In 1991, it was a 77 9 11 s. It was rust brown.
• 1:10:53
  It had a beautiful camel colored interior.
• 1:10:55
  I was in love with this car.
• 1:10:57
  I thought it was incredible.
• 1:10:58
  So I started talking to guys I knew who knew Porsche.
• 1:11:02
  Oh, you don't want that car.
• 1:11:03
  You don't want that car.
• 1:11:04
  It's a 77 that, that's like one of the worst genres you can get.
• 1:11:07
  No, no, no.
• 1:11:08
  You wanna get like a 70 to a 72, somewhere in there, maybe a 73 or just
• 1:11:12
  step up and get yourself an 83, you know, nine 11 SC or get an 85 Carrera.
• 1:11:17
  Okay, guys, I can't afford any of those cars.
• 1:11:20
  At the 77 because nobody wants them.
• 1:11:24
  I can afford that car.
• 1:11:25
  I was young.
• 1:11:26
  These guys were older.
• 1:11:27
  They knew more than me.
• 1:11:28
  So I didn't buy my friend's mother's nine 11.
• 1:11:32
  I didn't buy it, even though I could have, let's fast forward to today.
• 1:11:35
  Have you priced a 77 9 11 s?
• 1:11:37
  Good luck buddy.
• 1:11:38
  I'm not gonna be able to buy one of those cars.
• 1:11:40
  There's no way.
• 1:11:41
  There's just no way.
• 1:11:42
  So I, I think what I'm spewing about here is to us old farts
• 1:11:48
  to perpetuate the community.
• 1:11:49
  Don't poo poo the car that the young guy comes to you and says, I'm
• 1:11:52
  thinking about buying the x, y, Z car.
• 1:11:54
  Bite your tongue if you know you don't like that car.
• 1:11:58
  'cause that guy in front of you likes that car and he's looking for your approval.
• 1:12:01
  'cause you're the old fart who's been around.
• 1:12:03
  So you need to encourage him as to why.
• 1:12:05
  Yeah.
• 1:12:05
  That that's a good car to get.
• 1:12:06
  So when I meet these kids who I want a, A Vega.
• 1:12:09
  Yeah.
• 1:12:10
  I know a lot about Vega.
• 1:12:11
  I really do.
• 1:12:12
  I know a lot of their pitfalls.
• 1:12:13
  They're actually really good cars.
• 1:12:15
  They just have problems that need to be corrected.
• 1:12:18
  Once they're corrected, you are fine if you wanna put the
• 1:12:21
  money into correcting them.
• 1:12:22
  There's just not a big community supporting Vega.
• 1:12:25
  Not yet.
• 1:12:26
  Not yet.
• 1:12:27
  But maybe these are the guys who are gonna bring it around.
• 1:12:29
  And I'm not just picking on Vega, I'm saying it could be anything, you
• 1:12:31
  know, perpetuating the community.
• 1:12:33
  We need to support the younger guys who are looking at the oddball
• 1:12:37
  cars that maybe we don't understand why they like them, but they do.
• 1:12:40
  Look, you go on Facebook and I belong to a lot of automotive communities on Facebook.
• 1:12:45
  I'm blown away.
• 1:12:46
  You know these guys in their twenties and 85, Buick Electra, Buick LeSabre, whatever
• 1:12:51
  that car was to you and me, it was dad's car to get back and forth to work.
• 1:12:55
  It was the most boring thing on four wheels.
• 1:12:58
  But you gotta admit, when you find one today in mint condition,
• 1:13:02
  whoa, that's pretty cool.
• 1:13:04
  It's an 85 Buick.
• 1:13:05
  Who cares?
• 1:13:06
  But there it is, mint condition in all its goy and there's
• 1:13:09
  nothing on the road like it.
• 1:13:11
  Nothing.
• 1:13:12
  That's what makes it stand out, you know, to you and me.
• 1:13:15
  We grew up with those cars.
• 1:13:16
  These younger guys didn't, so to them they're the classic cars, but there's tons
• 1:13:21
  of younger guys on Facebook who like cars.
• 1:13:23
  Like, I can't tell you how many Tauruses I've seen pop up.
• 1:13:26
  Dude, I found this Taurus.
• 1:13:28
  It's only got 30,000 miles on it.
• 1:13:30
  I'm thinking the first time.
• 1:13:31
  That's really cool.
• 1:13:32
  Where did you find a Taurus with 30,000 miles on the second off.
• 1:13:35
  Is it the V six?
• 1:13:36
  Which V six is it?
• 1:13:37
  You know, on and on the question.
• 1:13:38
  Go.
• 1:13:39
  The kid bought this car, 5,000 bucks, 3000 bucks, whatever it
• 1:13:44
  was, and I'm thinking to myself.
• 1:13:46
  You could have really gotten a fun car for that kind of
• 1:13:49
  money, but you bought a Taurus.
• 1:13:51
  What's your story?
• 1:13:52
  Tell me why.
• 1:13:53
  What?
• 1:13:53
  What was it about the Taurus?
• 1:13:55
  You like, oh dude, these cars are timeless.
• 1:13:57
  You look at it, it looks like, remember the Audis back in the day, this
• 1:14:01
  car looked like a poor man's Audi.
• 1:14:03
  And I thought, yes, they did.
• 1:14:05
  They really did.
• 1:14:06
  And they saved Ford and they'll always have my respect for that.
• 1:14:09
  So you look like Ferris Bueller's dad on a budget.
• 1:14:12
  You know What else about this car?
• 1:14:14
  Dude, you never see these things.
• 1:14:15
  I never see these cars.
• 1:14:16
  And when I do, they're all beat up.
• 1:14:18
  They're, what did he say?
• 1:14:18
  Toasted?
• 1:14:19
  They're toasted.
• 1:14:20
  And I thought, okay, yeah, that, that, that makes sense.
• 1:14:22
  They're all beat up.
• 1:14:23
  That makes sense.
• 1:14:23
  You know what I have in my driveway?
• 1:14:25
  I have a 79 Caprice Classic Mint condition.
• 1:14:29
  Why I am that kid?
• 1:14:32
  It's just the car is different.
• 1:14:34
  I grew up with that Caprice.
• 1:14:36
  He grew up as a boy.
• 1:14:37
  With that Taurus, it's the same thing.
• 1:14:40
  It's just a different set of wheels, and I think with the younger people,
• 1:14:43
  we need to encourage 'em to go out there and buy that Taurus.
• 1:14:46
  Go out there and buy whatever it is that turns you on and go experience it.
• 1:14:50
  Have fun.
• 1:14:51
  So on that note, since 2007, garage Style Magazine has been the definitive
• 1:14:56
  source for car collectors continually delivering information about
• 1:15:01
  Automobilia Petroliana events and more.
• 1:15:04
  The quarterly publication is distributed through subscription newsstand and
• 1:15:07
  events and is now moving to full digital.
• 1:15:10
  And you can learn more about the publication at www.garagestylemagazine.com
• 1:15:17
  or follow them on social at Garage Style Magazine.
• 1:15:20
  And with that, Don, I can't thank you enough for coming on the show and letting
• 1:15:25
  us explore your corner of the vehicle enthusiast world with us and you know,
• 1:15:30
  getting to know Garage Tile Magazine.
• 1:15:32
  We're really looking forward to what the future holds for you guys
• 1:15:35
  and wish you the best of luck.
• 1:15:37
  Thank you.
• 1:15:37
  No, I'm glad to be on the show.
• 1:15:38
  It was a lot of fun.
• 1:15:39
  Thanks for having me.
• 1:15:45
  If you like what you've heard and want to learn more about GTM, be sure to
• 1:15:48
  check us out on www.gt motorsports.org.
• 1:15:52
  You can also find us on Instagram at Grand Tour Motorsports.
• 1:15:55
  Also, if you want to get involved or have suggestions for future shows, you can call
• 1:15:59
  our text us at (202) 630-1770 or send us an email at Crew chief@gtmotorsports.org.
• 1:16:07
  We'd love to hear from you.
• 1:16:09
  Hey everybody, crew Chief Eric here.
• 1:16:12
  We really hope you enjoyed this episode of Break Fix, and we wanted
• 1:16:15
  to remind you that GTM remains a no annual fees organization, and our goal
• 1:16:21
  is to continue to bring you quality episodes like this one at no charge.
• 1:16:25
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• 1:16:29
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• 1:16:34
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• 1:16:52
  And remember, without fans, supporters, and members like you,
• 1:16:57
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