Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
How Customer Journey Maps Miss the Offline Returns Friction
In Episode 81 of Customer Journey with Fexingo, Lucas and Luna dive into a touchpoint most journey maps ignore: the offline return. Using a case study from a mid-tier apparel retailer, Lucas reveals that 23% of online buyers who return in-store never buy again — a blind spot that costs millions. They explore why return friction is invisible in standard mapping, how it breaks the loyalty loop, and what a single-store pilot with a pre-printed QR code return label did to recapture 12% of those lost customers. Fexingo Business podcast network.
#CustomerJourney #Marketing #Returns #Retail…
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