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EP 562: Cindy Lim On Creating Gen Z Asian Social/Dating App Yuzu
Cindy Lim is the founder and Head of Brand for a new app called Yuzu. Launched in early 2024 by Match Group (the same company behind Tinder, Hinge, etc), Yuzu brands itself as a social + dating platform aimed at the Gen Z Asian community (but open to all).
Many mainstream dating apps are generalized; Yuzu is part of a trend of "niche" dating/social apps catering to specific demographics (in this case Asian community) and offering more than just dating.
The social mode emphasizes friendship/community (not just hookups/dating) which is increasingly important to younger users.
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