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South Tyrol's FM Switch-Off, Dolby Atmos in London, and Audio's Role in Marketing · RedTech daily podcast - Powered by AI

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  Welcome to the RedTech Daily Podcast, powered by artificial intelligence.
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  I'm Marguerite Clark, and in today's episode, we'll cover South Tyrol's switch-off of
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  frequency modulation, a tech focus on Prodys Quantum2 W, London's LALA's love for Genelec, a
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  global study linking audio to stronger marketing performance, and Fabian's new role at
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  Cumulus Boise.
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  South Tyrol is making strides towards a digital-first radio landscape by switching off
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  frequency modulation transmitters for Radio Rumantsch.
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  This move marks a significant step in the region's transition to digital audio
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  broadcasting plus, or D.A.B.
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  plus, which offers improved coverage and efficiency in the mountainous terrain.
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  The transition is part of a broader strategy to enhance public broadcasting sustainability and
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  spectrum efficiency.
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  Prodys has unveiled the Quantum2 W, a revolutionary codec for live sports commentary.
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  This compact device packs the capabilities of an outside broadcast van into a suitcase-sized
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  solution.
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  It supports bidirectional professional audio and video, managing two stereo channels and a
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  video feed with less than 300 milliseconds of latency.
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  By aggregating up to ten Internet Protocol interfaces, including Ethernet, Wi-Fi, and
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  multiple 4G or 5G modems, it ensures reliable broadcasts.
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  The Quantum2 W is ideal for covering high-profile events like the UEFA Champions
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  League, offering broadcasters agility and minimal infrastructure demands.
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  London's LALA studio, situated in the Soho area rather than Los Angeles, has upgraded to a
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  Dolby Atmos 9.1.4 setup with the help of Scrub, a local dealer and integrator.
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  The studio now features Genelec 8361A speakers for the left, center, and right channels, 8351B
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  speakers for surround and overhead, and a powerful 7382A subwoofer.
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  Founder Hannah Merrington emphasizes the importance of immersive audio for cinema, home
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  entertainment, and music production, noting the growing demand for such capabilities.
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  The compact design of Genelec speakers, along with their ability to match tonal
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  characteristics across different positions, makes them ideal for LALA's needs.
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  This flexibility allows the studio to meet Dolby specifications by selecting the right
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  monitor size for each position.
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  Sound Designer at LALA highlights this adaptability as a key benefit, particularly as
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  the studio caters to a wide range of audio content services from advertising to sound
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  design.
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  RedTech Staff presented a global study at the Cannes Lions International Festival of
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  Creativity, revealing audio's significant impact on marketing performance.
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  Analyzing 1,262 campaigns over 17 years, the research found that audio-enhanced campaigns
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  delivered 75 percent higher profit and 81 percent greater trust.
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  Emotional campaigns with audio doubled their profit, proving audio's universal advantage in
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  the media mix.
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  The study underscores audio as a cost-effective catalyst for stronger marketing outcomes
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  worldwide.
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  Fabian joins Cumulus Boise as their new vice president and market manager.
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  Previously with Townsquare Media, he brings a wealth of experience to the Boise cluster,
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  which includes stations like KBOI and KIZN.
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  Cumulus Media's Bob Walker is thrilled to have him on board, citing Fabian's ability to lead
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  radio clusters with strong radio and digital solutions.
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  Fabian looks forward to building strong relationships and contributing to the
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  community.
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  That's all for today's episode of RedTech Daily Podcast, powered by artificial intelligence.
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  I'm Marguerite Clark.
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  To read the full articles and stay updated with the latest in the radio and digital audio
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  industries, please visit our website at redtech.pro.
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  Thanks for listening!