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The "Gift in the Mailbox" Effect That's Quietly Reshaping E-Commerce
I’ve wanted to do this podcast episode for a long time.
Not because direct mail is some new, shiny thing. It’s literally a hundred years old. But every time I walk to my mailbox, I notice the same thing: it’s getting emptier. Mostly just the stuff the post office has to give you. Bills. A flyer or two. And then, every once in a while, a beautifully designed postcard from a brand I actually care about. And I stop. I actually look at it.
That doesn’t happen with my email inbox. I can barely keep up with the promotional tabs in there. I’ve been watching Postpilot since their early days. I…
The skinny
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