Latest / Morning Joe with Gibrón / The Truth about Drag and Drop Website Builders

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The Truth about Drag and Drop Website Builders · Morning Joe with Gibrón

• 0:06
  Speaker 1: Hey, what's going on? This is Chicasso. I.
• 0:09
  Speaker 2: Uh, you're having my uh little morning sandwich from McDonald's
• 0:15
  one of my spots. So I pick up a little sandwich,
• 0:17
  a little sausage and uh what they call this a
• 0:21
  sausage McMuffin.
• 0:22
  Speaker 1: But often as an entrepreneur, you.
• 0:25
  Speaker 2: Know you you've got a multitask. Some people think multitasking
• 0:30
  is messing up several things at one time, but when
• 0:34
  done correctly, you can actually multitask and and get a
• 0:37
  lot done.
• 0:39
  Speaker 1: This podcast is about these websites.
• 0:45
  Speaker 2: That you've seen in commercials, maybe in mobile apps that
• 0:52
  have little commercials, seeing commercials on TV radio, and some
• 1:00
  of the brands that I wanted to talk about for
• 1:05
  an entrepreneur, that is, and one of the things that
• 1:07
  you'll you'll need is a website. Some people say, oh,
• 1:10
  you don't need a website anymore, but you know you
• 1:14
  can run everything off of Facebook. I've got another podcast
• 1:17
  that talks about having your own island and building on
• 1:20
  your own island before you go and build on another island.
• 1:23
  That being a Facebook or Instagram, which is really kind
• 1:26
  of like a garnish or a sounding bell to get
• 1:32
  people to know more about you. But at your website,
• 1:35
  obviously you can go in detail.
• 1:37
  Speaker 1: You can add content. You can add what it's called plugins.
• 1:44
  Speaker 2: To add content to your website that a plug in
• 1:47
  will add, or a widget will add content from social
• 1:51
  media platforms such as Instagram or or what have you.
• 1:55
  But the big topic out there is you know, you
• 1:59
  can do it yourself and often for an entrepreneur.
• 2:02
  Speaker 1: You know, your funding may be limited. If if you're.
• 2:06
  Speaker 2: Putting a situation where you don't have the funds to
• 2:09
  do a website through someone else to hire someone, you
• 2:15
  may not even know where to go to hire someone.
• 2:17
  You might look for a freelancer, you know, you might
• 2:19
  ask a friend or something like that. But there are
• 2:21
  commercials out there from a web flow, Square Space, obviously, WordPress,
• 2:29
  there's Wics, there's Googles, even in the game of you know,
• 2:33
  drop and drag and drop websites, and for the most
• 2:37
  part they are drag and drop. But are you an artist?
• 2:43
  You know, they have some themes that are already set up.
• 2:47
  You know, do you want your website to look like
• 2:49
  the guy down the street?
• 2:51
  Speaker 1: Yeah? Maybe not. You know, we have our own styles,
• 2:55
  we have.
• 2:55
  Speaker 2: Our own brands and you know everything if I take
• 2:59
  my friend and try to put that in someone else's house.
• 3:03
  It may not look that great, you know, and you
• 3:08
  know it's several different styles, but there's a lot of
• 3:11
  things that they kind of leave out. And as being
• 3:15
  a company a firm that's worked on websites for twenty years,
• 3:21
  Oive was established in nineteen ninety nine, we've had our
• 3:25
  share of building websites, and really what happens is entrepreneurs
• 3:31
  didn't have a lot of funds. They heard about wis
• 3:34
  or web flow or square space and they got in there.
• 3:39
  You get in there and you start building your own website.
• 3:42
  But there's some things that they don't tell you. For example,
• 3:44
  square space, you can't use the images that are in
• 3:47
  the templates. You have to replace those. A lot of
• 3:49
  people use them, you're not supposed to. It's a copyright infringement.
• 3:53
  So where do you get the photographs?
• 3:54
  Speaker 1: You don't know? You know, where do you get free photographs?
• 3:59
  You know, different little things like this. There may be
• 4:07
  words that you're not familiar with.
• 4:09
  Speaker 2: Obviously, you know, different file formats that you'll need aligning
• 4:14
  your form so the email, the information from your form
• 4:19
  actually goes to you.
• 4:22
  Speaker 1: But a lot of our.
• 4:23
  Speaker 2: Clients I would say, may I say a lot maybe
• 4:25
  thirty have come from an environment where they tried to
• 4:29
  get in there themselves, did something, but it's really not
• 4:33
  going to help them when people are searching for their
• 4:37
  services and need to compare. And we're not even going
• 4:41
  to get to the search engine optimization part, because there
• 4:44
  are things that you can do to make sure that
• 4:48
  Google can qualify your site maybe a little bit higher
• 4:55
  than your competition, just by how you name your images
• 4:59
  and different.
• 5:00
  Speaker 1: Things like that.
• 5:01
  Speaker 2: And that's something that's not done in these platforms because
• 5:06
  they're their Their goal is to get you on the platform,
• 5:11
  get you paying a monthly fee, and you know, and
• 5:15
  and throw some commercials in there, depending on how much
• 5:18
  you want to pay. You know, if you want a website,
• 5:21
  say Wix, you can get in there and get a
• 5:24
  website for a very low price, but there's going to
• 5:27
  be advertising not related to your business, you know, on
• 5:33
  your website, maybe at the bottom or something like that.
• 5:36
  So to get a white label, meaning just your brand,
• 5:39
  you probably have to pay a little bit more. There
• 5:42
  are some products out there that are easier to use.
• 5:45
  I would I would lean towards a Google product. They
• 5:49
  have a website in fact, being a resellers, there's a
• 5:54
  a website builder that.
• 5:55
  Speaker 1: They have a little bit easier to use.
• 5:58
  Speaker 2: But if you want something that you don't have to
• 6:03
  go back to, you don't have to pay a monthly
• 6:06
  fee to have a website.
• 6:08
  Speaker 1: And let me add to that, a lot of these
• 6:11
  once you have your.
• 6:13
  Speaker 2: Website built, some of these free platforms or not free,
• 6:16
  but you know, some of these clicking bils what I
• 6:19
  call them. If you want to stop paying for that
• 6:22
  and you know, put some money and some resources into
• 6:25
  some other things. If you stop paying for that website,
• 6:28
  your website goes away. There are no files to download,
• 6:31
  there's no place to host the website. Your website is gone.
• 6:35
  When you have your website custom built, you pay one time.
• 6:42
  You pay for the fee of having it built. You
• 6:44
  may have a little maintenance fee every now and again
• 6:46
  when you need your website updated and you're done, you
• 6:50
  don't have to pay this monthly, monthly, monthly monthly fee.
• 6:53
  Of course, there are fees that you have to pay.
• 6:55
  In terms of your domain. Everyone has to pay a
• 6:58
  domain fee, which can be a monthly fee or a
• 7:02
  annual free Normally a domain is maybe nine, ten, twelve,
• 7:06
  dollars per year and then you're hosting maybe forty five
• 7:10
  dollars or more per year, depending on how much.
• 7:13
  Speaker 1: Space you need.
• 7:15
  Speaker 2: So the purpose of this podcast is to help you
• 7:18
  understand that, Hey, if you feel like you can go
• 7:21
  out there and do it yourself. D why is I
• 7:26
  think it's called you can go out there and do
• 7:28
  it yourself? Web Flow, Squarespace, WordPress, Go Daddy, Google, Wix.
• 7:33
  But it turns out most of the time the clients
• 7:37
  will come back and they will say, well, you know,
• 7:39
  we got into this and it's a little bit deeper
• 7:42
  and we don't have time to not only maintenance it,
• 7:46
  but it needs to look at least comparable or compliment
• 7:51
  our brand a little bit better and look at least
• 7:55
  equal to our competition's savviness, if you will. But so
• 8:00
  they'll come to us because they get lost, you know,
• 8:04
  and our clients are not low on the education scale,
• 8:09
  very smart people Corporate America, you know, Fortune two fifty,
• 8:13
  Fortune five hundred customers, and you know you're not a
• 8:18
  web developer, you know, so just like probably your oil
• 8:22
  on your car or your roof, you don't do it yourself.
• 8:27
  You know, it's very fundamental to your business. Your Your
• 8:31
  website is obviously just like your roof is on your home.
• 8:35
  Speaker 1: So be very careful.
• 8:37
  Speaker 2: But our clients come to us, they say, hey, I've
• 8:40
  got this square Space. You had a client from Connecticut.
• 8:44
  I've got this square space website and I want to
• 8:49
  have I want to add a page. Well, what it
• 8:52
  happened is, you know, the kid down the street was
• 8:54
  able to get her started.
• 8:56
  Speaker 1: And you know kids, they have other things they want
• 9:01
  to do.
• 9:02
  Speaker 2: So it's it's not that the website was unprofessional, but
• 9:07
  being in this twenty some years as a web developer,
• 9:11
  they're there are things that you want to do and
• 9:13
  things that you don't want to do. In fact, Google
• 9:16
  will blacklist some websites based upon the content if information
• 9:20
  isn't on their right.
• 9:21
  Speaker 3: For example, if your text is too small for mobile,
• 9:28
  people don't want to know how you're gonna read it.
• 9:30
  You can't read it, you know. So there are little little,
• 9:33
  little little things.
• 9:34
  Speaker 1: You know.
• 9:35
  Speaker 4: One of my buddies that I met with our McDonald's
• 9:39
  client was, you know, the beauty is in the details,
• 9:43
  and often with some of these click and build websites,
• 9:47
  you really can't get to the details of the details.
• 9:50
  Speaker 1: Because these websites are made like legos. Anybody can pick
• 9:54
  up legos and build something. Now, will it be something.
• 9:57
  Speaker 2: That's spect acula maybe maybe not. Will it be something
• 10:03
  that you'll be proud of? Maybe maybe not? You know,
• 10:08
  will it be functional? Is this really how you want
• 10:14
  to represent your brand? When when people go to look
• 10:17
  at your brand, do you want it to look a
• 10:18
  little haphazard? It just happens, you know, so be very careful.
• 10:23
  Another thing is that the maintenance of the website. You know,
• 10:26
  you go back, you know you had a certain amount
• 10:29
  of time when you got started. You got this website
• 10:31
  built and it's got something people can go to. But
• 10:34
  now you're busy and you don't remember how you did
• 10:38
  those things. You don't have time to go relearn them.
• 10:40
  So you end up calling a professional. And first you've
• 10:43
  got to find one. And you know there's different avenues
• 10:48
  that you can find freelancers on online, but you know,
• 10:54
  are they dedicated to your product, your project, to your
• 10:58
  website if they have time? I tell you right now,
• 11:03
  the web developer, I've been in this over twenty over
• 11:06
  twenty years, and in fact, our first website, we didn't
• 11:10
  know how to build websites. We hired someone, gave them
• 11:13
  some money, they did a little something. We gave them
• 11:16
  some more money, they did a little something, they never finished,
• 11:21
  and we never had a website. And ended up seeing
• 11:27
  that gentleman like maybe six months to a year later.
• 11:31
  He was working at Improv the comedy club, and we
• 11:37
  shared some eye gestures, but no communication, but just to
• 11:42
  show you that. You know, it's kind of like here today,
• 11:46
  gone tomorrow, and you have.
• 11:48
  Speaker 1: Passwords you have to remember.
• 11:50
  Speaker 2: You know, you need to align your Google Analytics, something
• 11:54
  that's going to track the information so you'll know who's
• 11:58
  visiting your website.
• 12:00
  Speaker 1: So it gets deep.
• 12:01
  Speaker 2: It gets really deep, and it gets very easy if
• 12:04
  you've done it thousands of times. If you've done it
• 12:09
  once twice, it's going to be difficult because things change.
• 12:14
  If you think about a TV remote control from ten
• 12:17
  twelve years ago and a TV remote control now, you
• 12:23
  know it's things have changed. Options have changed, and you
• 12:27
  want someone to build your website that is in tune
• 12:33
  with the changing environment. Our clients will come to us,
• 12:36
  and you know, they may have a limited budget, and
• 12:38
  we can get them into a website that suits their
• 12:42
  budget now and something they can grow into later. You
• 12:46
  don't need these three hundred pages of website or even
• 12:50
  five pages. It really depends on how much content you
• 12:53
  have and organizing that content, user flow, you know, a
• 13:00
  user access, the ease of using your website. It's all
• 13:06
  very important, especially now because nobody really wants to wait.
• 13:11
  I've got a saying I coin years ago. Ever since
• 13:15
  minute Rice, nobody wants to wait. And you know, minute
• 13:19
  Rice was fifteen minutes I think, or two minutes or
• 13:21
  something really quick. But now with everyone swiping their thumb,
• 13:24
  swiping their thumb, swiping their thumb, swiping their thumb, you know.
• 13:28
  Speaker 1: The odds of them seeing you or finding you on.
• 13:31
  Speaker 2: Social media maybe slim, depending on what time you're you
• 13:35
  know what time you're there. So make sure that if
• 13:40
  you do try one of these products, these click and
• 13:44
  build websites, read up, find yourself a good web developer
• 13:50
  that may able to help you when things get tricky,
• 13:53
  because they will.
• 13:55
  Speaker 1: And you know, there's image sizes you have to deal with.
• 13:58
  There's a whole.
• 13:59
  Speaker 2: List stuff terms, prefixes if you will, that you would
• 14:05
  need to know and understand. You know, you need to
• 14:08
  know the difference between a GIF, a gift file and
• 14:12
  a P and G file, or a JPEG file and
• 14:14
  a PDF. Most people have heard of a PDF, but
• 14:17
  what about an EPs you know, SVG. They're just different.
• 14:22
  A tiff file, can you animate a jpeg? You know,
• 14:27
  just different little things that you can do, and you
• 14:31
  need to know to make sure your website is actually
• 14:34
  really functional and suits the money that you've put into it. Anyway,
• 14:40
  I'm gonna get out of here. This is Chicasso with
• 14:43
  Oive and if you have any questions look us up.
• 14:46
  Speaker 1: Glad to help. Let's get