Latest / High Voltage Business Builders Podcast
“Connection Beats Price” Shopify Expert on Building a DTC Brand People Connect With
If you haven’t updated your website in years, it’s probably costing you more than you think.
Neil Twa sits down with Clayton, Shopify expert and DTC strategist, to unpack how AI is transforming e-commerce, what’s hype vs. what’s real, and how to protect your brand in a marketplace flooded with fake reviews and copycat stores.
In This Episode, We Cover:
✅ How AI is changing website design, marketing, and product reviews
✅ Why connection beats price in the DTC game
✅ How one site redesign delivered $25K in extra sales in just a week
✅ Pivoting fast when tariffs or market shifts hit your…
The skinny
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