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Money vs Votes in Reno's Mayoral Race | Reno News

Reno’s mayoral race just got a lot more expensive—with the top two candidates spending five times more than in 2022. But here’s the twist: the candidate who spent the most per vote—$64—finished fourth. The winner, Kate Marshall, pulled off victory with just $15 per vote, while runner-up Kathleen Taylor spent $42. Both are backed by big money from PACs and corporations, signaling a high-stakes showdown between a former lieutenant governor and a current council member. This race reveals a troubling trend: more cash doesn’t always mean more votes—and it’s reshaping how local campaigns compete…

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