Avoid the Digital Retailing Trap with Bobby Gaudreau of Activator
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Endurance and innovation go hand in hand, whether you're running races or reshaping automotive data strategies.
In this episode of Auto Collabs, the team catches up with Bobby Gaudreau, VP of Sales & Marketing at Activator Dealer Solutions, to discuss his passion for ultra-running and his relentless drive to transform automotive marketing. Bobby reflects on his recent 50-mile race, the Squamish 50, which served as both a personal milestone and a metaphor for his professional journey—both require vision, perseverance, and a clear plan to achieve success.
Shifting gears to…
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