Weekly Update #34: How AI Is Changing Customer Buying Patterns
In this Weekly Update, Justin White breaks down one of the biggest shifts happening in marketing right now. How customers are using AI to find contractors and why traditional SEO alone will not carry your business into 2026.
Fresh off the Synked Live Conference in New Orleans, Justin shares key takeaways from Marcus Sheridan’s keynote and real conversations with contractors about AI search behavior, ChatGPT, and what it means to be “the best” in an AI driven buying journey.
This episode is a reality check for business owners still relying on outdated marketing playbooks and a practical guide…
The skinny
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