EYL #137 Steve Stoute on Independence, Marketing, & Culture
Steve Stoute has helped shape the culture for over 30 years. He's responsible for making Nas a mainstream artist, he's the brains behind corporate partnerships with Reebok, Jay-Z, and 50 Cent, he's a pioneer in building a bridge between the corporate world and Hip-Hop, and is wildly considered a marketing genius.
Aside from advertising, he's responsible for introducing several artists to the world of venture capital, including Nas. His most recent venture United Masters, is a new age record company for independent artists that allow artists to distribute their music to streaming services…
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