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KANYE AND THE FALL OF ADIDAS · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
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  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
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  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
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  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
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  Speaker 1: crossings are at the lowest levels ever recorded, and over
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  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
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  Speaker 1: are here illegally, your next you will be fined nearly
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  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
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  Speaker 1: never return. But if you register using our CBP home
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  Speaker 1: app and leave now, you could be allowed to return legally.
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  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 3: Let's talk about Kanye Kanye before. Well, yeah, and the
• 1:04
  Speaker 3: company that used to be with Adidas. Yes, this is
• 1:07
  Speaker 3: this is the this is the big one. This is
• 1:10
  Speaker 3: this is this is the one right here.
• 1:12
  Speaker 4: Yeah, I'm gonna add a little salt into it that
• 1:14
  Speaker 4: people probably I might get attacked for the first time ever.
• 1:19
  Speaker 4: But I have to say from a business some things
• 1:21
  Speaker 4: that happened, I'm preparing myself for it.
• 1:23
  Speaker 3: Nothing nothing controversial, you know how nothing our plan for everything.
• 1:33
  Speaker 3: Ian Synth he's talking points over it was this idea.
• 1:37
  Speaker 3: He put us up to it. Yeah, you want, you
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  Speaker 3: want to talk about.
• 1:43
  Speaker 4: Something after we get because we're gonna Obviously, the report
• 1:47
  Speaker 4: came out that Adida lost one point three billion.
• 1:49
  Speaker 3: After expected loss of one point three billion after cutting
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  Speaker 3: ties with Yay. Now they have been reports that they're
• 1:58
  Speaker 3: trying to remake some yeasy brand to try to not
• 2:02
  Speaker 3: gonna rework, you know, kind of like bring a vampire
• 2:06
  Speaker 3: from from the dead back to life type vibe to
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  Speaker 3: help their company. Long story short, Adidas has lost one
• 2:13
  Speaker 3: point three billion dollars in revenue so.
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  Speaker 5: Far, right, and that's just based on an estimate.
• 2:20
  Speaker 3: Estimate because of the the cutting ties with Yeezy and
• 2:26
  Speaker 3: Yeasy brand. So there's a lot to unpack here, right.
• 2:32
  Speaker 3: It's you know, we we talked about Yay when he
• 2:37
  Speaker 3: his network dropped and he lost a billion, but nobody
• 2:40
  Speaker 3: ever talks about what happened to the other guy? That's
• 2:43
  Speaker 3: the thing, Like you know what I'm saying. It's like
• 2:45
  Speaker 3: people always say, like, Okay, this guy got beat up
• 2:52
  Speaker 3: in a fight. Well, what happened to the other guy
• 2:55
  Speaker 3: next week? Infation when he came back, when he came
• 3:00
  Speaker 3: next week, what happened to the guy that got punched
• 3:02
  Speaker 3: in the face? Like, yeah, he got punched in the face,
• 3:04
  Speaker 3: he got knocked out. What happened to the guy that
• 3:07
  Speaker 3: knocked him out?
• 3:08
  Speaker 5: But even bigger? Right? What?
• 3:11
  Speaker 4: So like they they cut ties with their biggest asset, right,
• 3:15
  Speaker 4: which is which was Ya. But what does that do
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  Speaker 4: to the trust of the other people that are on
• 3:20
  Speaker 4: the brand?
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  Speaker 5: Right?
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  Speaker 4: Do we now rock with the brand? Because if I
• 3:24
  Speaker 4: liked Yay and I love obviously everybody was wearing his things.
• 3:27
  Speaker 4: He's moving over a million units a year, probably more
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  Speaker 4: than that. Do I rock with the data athletes?
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  Speaker 3: Now?
• 3:33
  Speaker 4: Do I rock with other people and entrepreneurs that are
• 3:36
  Speaker 4: having Adidas as partnerships?
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  Speaker 5: It affects canna affect theirselves?
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  Speaker 4: Right, So you got to look at it from not
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  Speaker 4: just what they did with him, but the ramifications of
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  Speaker 4: what it.
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  Speaker 5: Will have on the overall business. Yeah, so what they
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  Speaker 5: what they try to do is.
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  Speaker 3: Like, so what was the controversial thing that she was
• 3:53
  Speaker 3: going to Well.
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  Speaker 4: So let me, I'm gonna break down the a part first, right,
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  Speaker 4: So that the first part was obviously they had the merchandising,
• 3:58
  Speaker 4: which is key, right, They had the merchandise and it
• 4:00
  Speaker 4: was branded with Geezy on it. And so now you're
• 4:02
  Speaker 4: stuck because you can't put that out right or they're
• 4:05
  Speaker 4: going to try to put it out, but people are
• 4:07
  Speaker 4: going to realize that it's not associated with the person anymore,
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  Speaker 4: and so what's the chance of its selling? So rather
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  Speaker 4: than shipping out, they're going to probably take a loss
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  Speaker 4: on that. So the ramifications of it, I was like,
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  Speaker 4: all right, well let me look who else is on
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  Speaker 4: who's the next most prominent person on a data Obviously
• 4:21
  Speaker 4: MESSI is a data athlete and a lot of people
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  Speaker 4: obviously with the World Cup, but they took a loss
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  Speaker 4: on the overall they sponsored the World Cup and took
• 4:27
  Speaker 4: a loss on it. But then I started thinking, like, yo,
• 4:30
  Speaker 4: Beyonce's on it. Beyonce, check these numbers out. All right,
• 4:34
  Speaker 4: we got so Beyonce has the Ivy Park brand at
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  Speaker 4: Adida and she she announced that in twenty eighteen. So
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  Speaker 4: in twenty and twenty two, Ivy Park roughly did forty
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  Speaker 4: million dollars in sales. Right in twenty twenty one they
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  Speaker 4: did ninety three million in sales. Right, so last year
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  Speaker 4: we're talking almost a fifty six percent cut. The company, Adida,
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  Speaker 4: projected that line to do two hundred and fifty million
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  Speaker 4: dollars in twenty twenty two. That was the projection based
• 5:02
  Speaker 4: on what happened in twenty twenty one. They projected it
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  Speaker 4: up sale of two point fifty. It came in at
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  Speaker 4: forty in twenty twenty three. This year, Adidas projects the
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  Speaker 4: line to do sixty three million. They originally earners.
• 5:16
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• 7:06
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 7:10
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 7:14
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 7:18
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 7:22
  Speaker 1: some of the heinous migrant criminals caught because of President
• 7:26
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 7:30
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 7:34
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 7:38
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 7:41
  Speaker 1: are here illegally, your next you will be fined nearly
• 7:45
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 7:49
  Speaker 1: never return. But if you register using our CBP home
• 7:53
  Speaker 1: app and leave now, you could be allowed to return legally.
• 7:57
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 8:02
  Speaker 1: border and families will be protected.
• 8:04
  Speaker 2: Sponsored by the United States Parking at Homeland Security.
• 8:06
  Speaker 4: He had compared the projection to be at three hundred
• 8:09
  Speaker 4: and thirty five million dollars.
• 8:11
  Speaker 5: They thought Ivy Park would bring that in.
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  Speaker 3: Oh, so is this the controversial thing? Well, so are
• 8:15
  Speaker 3: you attacking to be hot hocketing, I'm not attacking to
• 8:18
  Speaker 3: Are you saying Beyonce's underperforming. I'm gonna say you can't
• 8:21
  Speaker 3: be got to be extremely Let's be let me just know.
• 8:25
  Speaker 5: We got a number.
• 8:27
  Speaker 3: The number cut the lights out.
• 8:28
  Speaker 4: Now here's the difference, though, here's a difference now, right,
• 8:31
  Speaker 4: So is the line underperforming based on their projections? Yes,
• 8:36
  Speaker 4: here's what can happen in twenty twenty three. And I'm sure,
• 8:39
  Speaker 4: like your sister is aware, and.
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  Speaker 5: My wife is aware, and I'm aware, Beyonce is.
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  Speaker 3: Going on tour, absolutely world tour.
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  Speaker 5: The world tour.
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  Speaker 4: It has over fifty dates. I'm sure there's gonna be
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  Speaker 4: a marketing campaign around it. I'm sure Ivy Park would
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  Speaker 4: be at the forefront of a lot of the campaign.
• 8:58
  Speaker 5: Will it help the sales of the braak please?
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  Speaker 4: For my sake, yes, my sake, yes, But based on
• 9:07
  Speaker 4: how it was projected, they're at a point now in
• 9:10
  Speaker 4: twenty twenty three whether they're going to see this thing
• 9:13
  Speaker 4: out or they're going to say, you know what, we
• 9:15
  Speaker 4: can't bring her back.
• 9:17
  Speaker 3: What can't bring Beyonce back?
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  Speaker 6: Oh, I don't know, if I'll go on record, if
• 9:24
  Speaker 6: adigas don't know about the behish you think the Kanye debaccos.
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  Speaker 5: Can you?
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  Speaker 4: I mean, is it a smart business decision to bring
• 9:31
  Speaker 4: it back?
• 9:31
  Speaker 3: Well, do you know how much they spent Well, we
• 9:33
  Speaker 3: would have to know how much they spent on it
• 9:35
  Speaker 3: to see even though that the projections are a little
• 9:37
  Speaker 3: are lower than what they thought lower, it can still
• 9:40
  Speaker 3: be profitable. We have to see how much they spent
• 9:43
  Speaker 3: on marketing, how much they spent on manufacturing, and see
• 9:45
  Speaker 3: it if because if you're making money with Beyonce, no brainer.
• 9:49
  Speaker 3: Even if you're losing money with Beyonce, is still in
• 9:51
  Speaker 3: a brainer because it's still it's still so you've got
• 9:54
  Speaker 3: to be losing a lot of money.
• 9:55
  Speaker 4: So one of the issues is that they say that yes,
• 9:58
  Speaker 4: she will do the campaigns and this commercials, but when
• 10:00
  Speaker 4: you see her out in public, when you do see
• 10:02
  Speaker 4: it out in public, is she wearing it?
• 10:06
  Speaker 3: I don't know. That's a different fee.
• 10:08
  Speaker 6: The mistake that they made was having that poison pill.
• 10:10
  Speaker 6: So they have to pick whether they're gonna pay them
• 10:12
  Speaker 6: a roy to keep it on the shelf. That was
• 10:15
  Speaker 6: a smart move on Kanye's team to have that in.
• 10:20
  Speaker 6: So it's like it's mutual self destructure if the partnership
• 10:23
  Speaker 6: does not go well. Adidas once again that profit margin
• 10:28
  Speaker 6: is not that great. So I put it in telegram
• 10:30
  Speaker 6: for stock Club. But you guys should go look with
• 10:32
  Speaker 6: it what the operating margins are for Adidas. Anyway, if
• 10:35
  Speaker 6: I was Beyonce, I would make a concerted effort to
• 10:39
  Speaker 6: renegotiate my contract.
• 10:42
  Speaker 5: This is nothing against beyond. This is all business.
• 10:44
  Speaker 4: Listen, listen before the before I started getting these bees
• 10:47
  Speaker 4: in in my chack. Look, I've been to fifteen Beyonce shows.
• 10:51
  Speaker 4: I am hi quarter of Beyonce and all things of
• 10:55
  Speaker 4: the Nose family. We went to our mom's gala. I
• 10:59
  Speaker 4: will be I will be at the Renaissance tour. This
• 11:02
  Speaker 4: is a fact. I will be front and center. In fact,
• 11:04
  Speaker 4: when you see the video, you understand how much of
• 11:06
  Speaker 4: a support I am. I just want to make sure
• 11:09
  Speaker 4: that the business is right, and I'm sure she will.
• 11:11
  Speaker 6: Todas has some big shoes to fill up pun intended
• 11:19
  Speaker 6: with that fiasco, and I don't know if they'll be
• 11:22
  Speaker 6: able to like what ambassador could they get.
• 11:24
  Speaker 5: Who's the who's the next person.
• 11:27
  Speaker 2: They're going to have to pay Luca probably five hundred.
• 11:29
  Speaker 5: Because not leaving brands. He's not leaving.
• 11:31
  Speaker 3: That's they sent They sent it in the group chat.
• 11:33
  Speaker 3: We got eight hundred new people that's watching it now.
• 11:35
  Speaker 3: So she said that, No, I'm that serious. It went
• 11:38
  Speaker 3: from six thousand and sixty eight hundred people here. No,
• 11:40
  Speaker 3: they sent it in the group chat.
• 11:42
  Speaker 5: We pray for everything beyond it.
• 11:43
  Speaker 3: We love listen God. Matter of fact, guys, I'm about
• 11:46
  Speaker 3: to put lemonade up here. Listen, guys, guys, listen. Beyond
• 11:53
  Speaker 3: is the greatest seven point five, the greatest, the greatest. Well,
• 12:00
  Speaker 3: Mike might be the greatest.
• 12:03
  Speaker 6: My graduates from my school being fores back drop drop
• 12:09
  Speaker 6: Mike drot bag drop droft.
• 12:21
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 12:25
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 12:29
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 12:33
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 12:37
  Speaker 1: some of the heinous migrant criminals caught because of President
• 12:41
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 12:45
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 12:50
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 12:53
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 12:56
  Speaker 1: are here illegally, your next you will be we find
• 13:00
  Speaker 1: nearly one thousand dollars a day imprisoned and deported. You
• 13:04
  Speaker 1: will never return. But if you register using our CBP
• 13:08
  Speaker 1: home app and leave now, you could be allowed to
• 13:11
  Speaker 1: return legally. Do what's right. Leave now. Under President Trump,
• 13:16
  Speaker 1: America's laws, border and families will be protected.
• 13:19
  Speaker 2: Sponsored by the United States Department of Homeland Security,