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Dollar General's Kathy Ireland Partnership: Genius Move or 90s Nostalgia Fail? · Omni Talk Retail

• 0:00
  Dollar
• 0:00
  General
• 0:00
  is
• 0:01
  teaming
• 0:01
  up
• 0:01
  with
• 0:01
  Kathy
• 0:02
  Ireland
• 0:02
  for
• 0:02
  a
• 0:03
  new
• 0:03
  celebrity
• 0:03
  home
• 0:04
  line.
• 0:04
  According
• 0:04
  to
• 0:05
  Chain
• 0:05
  Storage.
• 0:05
  Again,
• 0:05
  the
• 0:05
  discount
• 0:06
  retailer
• 0:06
  is
• 0:06
  revamping
• 0:07
  its
• 0:07
  quote
• 0:08
  Home
• 0:08
  Valley,
• 0:09
  end
• 0:09
  quote
• 0:10
  home
• 0:10
  selection
• 0:10
  with
• 0:11
  collections
• 0:11
  from
• 0:11
  celebrities,
• 0:12
  name
• 0:12
  brands
• 0:13
  and
• 0:13
  designers,
• 0:13
  including
• 0:14
  supermodel
• 0:15
  Kathy
• 0:15
  Ireland,
• 0:16
  Betsyville,
• 0:17
  Beverly
• 0:18
  Hills
• 0:18
  Polo
• 0:18
  Club,
• 0:19
  and
• 0:19
  Simply
• 0:19
  Belle
• 0:20
  by
• 0:20
  Simply
• 0:21
  Southern.
• 0:22
  Launching
• 0:22
  during
• 0:22
  summer
• 0:23
  of
• 0:23
  2025
• 0:24
  across
• 0:24
  more
• 0:24
  than
• 0:24
  $20,000
• 0:25
  general
• 0:25
  stores,
• 0:26
  the
• 0:26
  expanded
• 0:27
  Home
• 0:27
  Valley
• 0:27
  collections
• 0:28
  is
• 0:28
  is
• 0:29
  designed
• 0:29
  to
• 0:29
  appeal
• 0:29
  to
• 0:30
  shoppers
• 0:30
  seeking
• 0:31
  quality
• 0:31
  items
• 0:31
  at
• 0:32
  affordable
• 0:32
  prices
• 0:32
  from
• 0:33
  recognizable
• 0:34
  national
• 0:34
  brands
• 0:35
  through
• 0:35
  a
• 0:35
  quote
• 0:36
  treasure
• 0:36
  hunt,
• 0:37
  end
• 0:37
  quote
• 0:38
  experience.
• 0:38
  Chris,
• 0:39
  what
• 0:39
  do
• 0:39
  you
• 0:39
  think
• 0:39
  of
• 0:40
  Dollar
• 0:40
  General
• 0:40
  moving
• 0:41
  into
• 0:41
  private
• 0:41
  label
• 0:42
  home
• 0:43
  goods?
• 0:43
  Wow.
• 0:44
  I
• 0:44
  like
• 0:44
  this
• 0:45
  one
• 0:45
  too,
• 0:45
  Anne.
• 0:45
  I'm
• 0:46
  free
• 0:46
  on
• 0:47
  the
• 0:47
  likes,
• 0:47
  so
• 0:47
  all
• 0:47
  those
• 0:47
  people
• 0:48
  that
• 0:48
  call
• 0:48
  me
• 0:48
  a
• 0:48
  hater
• 0:48
  on
• 0:49
  YouTube,
• 0:49
  you
• 0:49
  know,
• 0:49
  check
• 0:50
  us
• 0:50
  out
• 0:50
  more
• 0:50
  regularly,
• 0:51
  folks.
• 0:52
  Yeah,
• 0:53
  I'm
• 0:53
  hitting
• 0:53
  you
• 0:54
  trolls.
• 0:54
  Yeah.
• 0:54
  All
• 0:55
  right.
• 0:55
  But
• 0:55
  I
• 0:55
  like
• 0:56
  this
• 0:56
  for
• 0:56
  two
• 0:56
  reasons.
• 0:56
  One,
• 0:57
  the
• 0:57
  margin
• 0:57
  on
• 0:57
  home
• 0:58
  is
• 0:58
  good,
• 0:59
  like
• 0:59
  probably
• 0:59
  better
• 0:59
  than
• 1:00
  most
• 1:00
  things
• 1:00
  that
• 1:00
  Dollar
• 1:01
  General
• 1:01
  sells.
• 1:01
  So
• 1:01
  I
• 1:01
  like
• 1:02
  that.
• 1:02
  But
• 1:03
  secondly,
• 1:03
  I
• 1:03
  think
• 1:04
  strategically,
• 1:04
  as
• 1:04
  we've
• 1:05
  talked
• 1:05
  about
• 1:05
  on
• 1:05
  this
• 1:05
  show
• 1:06
  numerous
• 1:06
  times,
• 1:07
  things
• 1:07
  always
• 1:08
  move
• 1:08
  to
• 1:08
  the
• 1:08
  lowest
• 1:09
  price
• 1:09
  option.
• 1:10
  So
• 1:10
  Kathy
• 1:10
  Ireland,
• 1:11
  little
• 1:11
  background
• 1:11
  for
• 1:11
  me.
• 1:12
  Kathy
• 1:12
  Ireland.
• 1:12
  Oh
• 1:13
  my
• 1:13
  God,
• 1:13
  where
• 1:13
  are
• 1:13
  we
• 1:13
  going
• 1:14
  with
• 1:14
  this?
• 1:14
  Kathy
• 1:14
  island
• 1:15
  was
• 1:15
  the
• 1:15
  it
• 1:15
  girl
• 1:15
  for
• 1:16
  me.
• 1:16
  Oh,
• 1:16
  yeah,
• 1:17
  like,
• 1:17
  absolutely.
• 1:18
  And
• 1:18
  it
• 1:18
  was
• 1:18
  funny
• 1:19
  because
• 1:19
  when
• 1:19
  I
• 1:19
  was
• 1:19
  heading
• 1:20
  up
• 1:20
  home
• 1:20
  for
• 1:20
  Target.com
• 1:21
  I
• 1:21
  would
• 1:21
  get
• 1:21
  pitched
• 1:22
  her
• 1:22
  stuff
• 1:23
  every
• 1:23
  day
• 1:23
  of
• 1:23
  the
• 1:23
  week
• 1:24
  and
• 1:24
  I'd
• 1:24
  be
• 1:25
  like,
• 1:25
  no,
• 1:25
  no.
• 1:26
  As
• 1:26
  much
• 1:26
  as
• 1:26
  I
• 1:26
  wanted
• 1:27
  to
• 1:27
  meet
• 1:27
  her,
• 1:27
  I
• 1:28
  couldn't
• 1:28
  be
• 1:28
  like,
• 1:28
  no,
• 1:29
  I
• 1:29
  just
• 1:29
  can't
• 1:29
  because
• 1:30
  it
• 1:30
  just
• 1:30
  didn't
• 1:30
  fit
• 1:30
  with
• 1:31
  us
• 1:31
  in
• 1:31
  the
• 1:31
  brand.
• 1:31
  That's
• 1:32
  very
• 1:32
  good
• 1:32
  of
• 1:32
  you.
• 1:32
  Right.
• 1:32
  You
• 1:33
  could
• 1:33
  have
• 1:33
  been
• 1:33
  like,
• 1:33
  come
• 1:34
  in
• 1:34
  for
• 1:34
  the
• 1:34
  meeting.
• 1:34
  For
• 1:35
  sure
• 1:35
  I
• 1:35
  could
• 1:35
  have,
• 1:35
  but
• 1:35
  I
• 1:35
  didn't.
• 1:36
  I
• 1:36
  was
• 1:36
  because
• 1:36
  like,
• 1:36
  I
• 1:36
  couldn't
• 1:37
  take
• 1:37
  myself.
• 1:38
  Cover
• 1:39
  model
• 1:40
  1991.
• 1:41
  This
• 1:42
  is
• 1:42
  the
• 1:42
  whole
• 1:42
  reason
• 1:42
  I
• 1:42
  watched
• 1:43
  that
• 1:43
  movie.
• 1:43
  But
• 1:43
  anyway,
• 1:44
  I
• 1:44
  didn't
• 1:44
  do
• 1:44
  it.
• 1:45
  And
• 1:45
  so
• 1:45
  like,
• 1:45
  and
• 1:45
  the
• 1:45
  reason
• 1:46
  was
• 1:46
  because
• 1:46
  it
• 1:46
  didn't
• 1:46
  fit
• 1:46
  my
• 1:47
  brand
• 1:47
  ethos.
• 1:47
  But
• 1:48
  I
• 1:48
  think
• 1:48
  at
• 1:48
  the
• 1:48
  time,
• 1:48
  and
• 1:48
  I
• 1:49
  don't,
• 1:49
  I
• 1:49
  don't
• 1:49
  remember
• 1:49
  exactly,
• 1:50
  but
• 1:50
  like
• 1:50
  Walmart,
• 1:50
  I
• 1:51
  think
• 1:51
  she
• 1:51
  was
• 1:51
  at
• 1:51
  Walmart
• 1:51
  or
• 1:52
  she
• 1:52
  was
• 1:52
  at
• 1:52
  1.
• 1:52
  Kmart.
• 1:53
  Kmart,
• 1:53
  1
• 1:53
  of
• 1:53
  those.
• 1:54
  And
• 1:55
  you
• 1:55
  know,
• 1:56
  so
• 1:56
  she
• 1:56
  has
• 1:56
  a
• 1:57
  position
• 1:57
  in
• 1:57
  the
• 1:57
  marketplace.
• 1:58
  And
• 1:58
  so
• 1:59
  naturally
• 1:59
  now
• 1:59
  she's
• 1:59
  just,
• 2:00
  you
• 2:00
  know,
• 2:00
  moving,
• 2:01
  you
• 2:01
  know,
• 2:01
  down
• 2:01
  market
• 2:02
  a
• 2:02
  little
• 2:02
  bit.
• 2:02
  Which
• 2:03
  again
• 2:03
  goes
• 2:04
  back
• 2:04
  to
• 2:04
  the
• 2:04
  idea
• 2:04
  of
• 2:05
  like,
• 2:05
  okay,
• 2:05
  over
• 2:06
  time.
• 2:06
  I
• 2:06
  think
• 2:06
  we've
• 2:06
  talked
• 2:07
  about
• 2:07
  this
• 2:07
  on
• 2:07
  the
• 2:07
  show
• 2:07
  in
• 2:07
  the
• 2:08
  past.
• 2:08
  I
• 2:08
  see
• 2:08
  Dollar
• 2:08
  General
• 2:09
  becoming
• 2:09
  a
• 2:10
  one
• 2:10
  stop
• 2:10
  shop.
• 2:11
  Yeah.
• 2:11
  For
• 2:12
  an
• 2:12
  even
• 2:12
  better,
• 2:13
  you
• 2:13
  know,
• 2:13
  at
• 2:14
  even
• 2:14
  lower
• 2:14
  prices
• 2:15
  than
• 2:15
  what
• 2:15
  Walmart
• 2:15
  or
• 2:16
  Target.
• 2:16
  Could
• 2:16
  potentially
• 2:17
  do,
• 2:17
  which
• 2:17
  is
• 2:17
  just
• 2:17
  basically
• 2:18
  Clayton
• 2:19
  Christensen's
• 2:20
  theory
• 2:20
  of
• 2:20
  competitive
• 2:21
  dynamics
• 2:21
  ultimately
• 2:22
  in
• 2:22
  the
• 2:22
  day.
• 2:22
  So,
• 2:22
  so
• 2:23
  I
• 2:23
  like
• 2:23
  this
• 2:23
  move.
• 2:23
  I
• 2:24
  think
• 2:24
  it's
• 2:24
  smart
• 2:24
  and
• 2:24
  I
• 2:25
  think,
• 2:25
  you
• 2:25
  know,
• 2:25
  the
• 2:25
  devil's
• 2:26
  in
• 2:26
  the
• 2:26
  details
• 2:26
  in
• 2:26
  terms
• 2:27
  of
• 2:27
  how
• 2:27
  you
• 2:27
  execute
• 2:27
  it
• 2:28
  and
• 2:28
  how
• 2:28
  you
• 2:28
  replenish
• 2:29
  it
• 2:29
  and
• 2:29
  how
• 2:29
  you
• 2:30
  buy
• 2:30
  the
• 2:30
  inventory
• 2:30
  correctly.
• 2:31
  Because
• 2:31
  there
• 2:31
  are
• 2:31
  some
• 2:32
  different
• 2:32
  dynamics
• 2:32
  there
• 2:32
  to
• 2:33
  running
• 2:33
  like
• 2:33
  the
• 2:33
  day
• 2:34
  to
• 2:34
  day,
• 2:34
  you
• 2:34
  know,
• 2:34
  things
• 2:35
  you'd
• 2:35
  find
• 2:35
  in
• 2:35
  the
• 2:35
  Dollar
• 2:35
  General.
• 2:36
  But
• 2:36
  net.
• 2:36
  Net.
• 2:36
  I
• 2:37
  think
• 2:37
  it's
• 2:37
  smart.
• 2:37
  Yeah,
• 2:38
  I,
• 2:39
  I
• 2:39
  don't
• 2:39
  mean
• 2:39
  to
• 2:39
  burst
• 2:40
  your
• 2:40
  bubble.
• 2:41
  All
• 2:41
  the
• 2:41
  90s
• 2:41
  men
• 2:42
  who
• 2:42
  were
• 2:43
  in
• 2:43
  love
• 2:43
  with
• 2:43
  Kathy
• 2:44
  Ireland
• 2:44
  and
• 2:44
  women,
• 2:45
  and
• 2:46
  my
• 2:46
  brother
• 2:46
  included
• 2:47
  amongst
• 2:47
  those,
• 2:47
  he
• 2:48
  loved
• 2:48
  Kathy
• 2:48
  Ireland
• 2:49
  too.
• 2:49
  But,
• 2:50
  but
• 2:50
  I
• 2:50
  don't
• 2:50
  think
• 2:50
  it
• 2:50
  has
• 2:51
  any
• 2:52
  Betsyville,
• 2:53
  any
• 2:53
  of
• 2:53
  these
• 2:53
  Betsy
• 2:54
  Johnson.
• 2:54
  I
• 2:54
  don't,
• 2:54
  I
• 2:55
  don't
• 2:55
  think
• 2:55
  those
• 2:55
  brands
• 2:56
  are
• 2:56
  still
• 2:56
  relevant.
• 2:56
  I
• 2:57
  think
• 2:57
  what
• 2:57
  this
• 2:57
  does,
• 2:58
  what
• 2:58
  does
• 2:59
  matter
• 2:59
  about
• 2:59
  this
• 3:00
  is
• 3:00
  that
• 3:00
  they
• 3:00
  are
• 3:00
  focusing
• 3:01
  on
• 3:01
  designing
• 3:02
  a
• 3:02
  high
• 3:02
  quality
• 3:03
  product
• 3:03
  or
• 3:04
  a,
• 3:04
  even
• 3:04
  just
• 3:05
  a
• 3:05
  high
• 3:05
  designed
• 3:06
  product.
• 3:06
  I
• 3:07
  don't
• 3:07
  think
• 3:07
  it
• 3:07
  matters
• 3:07
  who
• 3:08
  the
• 3:08
  celebrity
• 3:08
  is
• 3:09
  that's
• 3:09
  attached
• 3:09
  to
• 3:10
  it
• 3:10
  because
• 3:11
  I
• 3:11
  don't
• 3:11
  think
• 3:11
  that
• 3:11
  those
• 3:12
  names
• 3:12
  have
• 3:12
  the
• 3:12
  cachet
• 3:13
  anymore
• 3:13
  that
• 3:13
  they
• 3:14
  used
• 3:14
  to
• 3:14
  back,
• 3:15
  you
• 3:15
  know,
• 3:16
  15,
• 3:16
  20
• 3:16
  years
• 3:17
  ago
• 3:17
  even.
• 3:18
  But
• 3:18
  I
• 3:19
  think
• 3:19
  that
• 3:19
  what
• 3:19
  we've
• 3:19
  heard
• 3:20
  both
• 3:20
  from
• 3:20
  Dollar
• 3:20
  Tree
• 3:21
  and
• 3:21
  Dollar
• 3:21
  General
• 3:21
  this
• 3:22
  week
• 3:22
  is
• 3:22
  that
• 3:22
  they
• 3:22
  are
• 3:23
  attracting
• 3:23
  a
• 3:23
  higher
• 3:24
  shopper.
• 3:25
  And
• 3:25
  I
• 3:25
  think
• 3:25
  that's
• 3:25
  to
• 3:26
  your
• 3:26
  earlier
• 3:26
  point
• 3:26
  where
• 3:27
  this
• 3:27
  comes
• 3:27
  in
• 3:27
  like,
• 3:28
  yes,
• 3:28
  there
• 3:28
  is
• 3:28
  a
• 3:28
  demand
• 3:29
  for
• 3:29
  a
• 3:30
  high
• 3:30
  design
• 3:30
  quality
• 3:31
  product
• 3:32
  at
• 3:32
  a
• 3:32
  lower
• 3:33
  price
• 3:33
  point.
• 3:34
  And
• 3:34
  that's
• 3:34
  why
• 3:35
  I
• 3:35
  think
• 3:35
  Dollar
• 3:36
  General
• 3:36
  and
• 3:36
  Dollar
• 3:37
  Tree
• 3:37
  here
• 3:37
  are
• 3:37
  going
• 3:37
  to
• 3:38
  really
• 3:38
  win
• 3:38
  with
• 3:38
  that
• 3:39
  higher
• 3:39
  consumer
• 3:40
  because
• 3:40
  they
• 3:40
  are
• 3:40
  investing
• 3:41
  in
• 3:41
  things
• 3:41
  like
• 3:41
  this
• 3:41
  that
• 3:42
  have
• 3:42
  smart
• 3:42
  margins
• 3:43
  behind
• 3:43
  them,
• 3:43
  like
• 3:43
  you
• 3:44
  said.
• 3:44
  So
• 3:44
  I,
• 3:45
  I
• 3:45
  don't
• 3:46
  know
• 3:47
  that
• 3:47
  it's
• 3:48
  going
• 3:48
  to
• 3:48
  be
• 3:49
  that
• 3:49
  they're
• 3:49
  going
• 3:49
  to
• 3:49
  be
• 3:50
  the
• 3:50
  ones
• 3:50
  that
• 3:50
  are
• 3:50
  going
• 3:51
  to
• 3:51
  be
• 3:51
  drawing
• 3:51
  all
• 3:51
  the
• 3:51
  traffic.
• 3:52
  Interesting,
• 3:52
  interesting.
• 3:53
  I
• 3:53
  don't
• 3:53
  know,
• 3:54
  I
• 3:54
  kind
• 3:54
  of
• 3:54
  disagree
• 3:54
  with
• 3:54
  that
• 3:54
  a
• 3:54
  little
• 3:55
  bit
• 3:55
  because
• 3:55
  I
• 3:56
  wants
• 3:56
  to
• 3:56
  be
• 3:56
  aspirational.
• 3:57
  And
• 3:57
  there
• 3:57
  probably
• 3:57
  were
• 3:58
  people
• 3:58
  that
• 3:58
  were
• 3:58
  aspiring
• 3:59
  to
• 3:59
  some
• 3:59
  of
• 3:59
  these
• 3:59
  brands
• 4:00
  back
• 4:00
  in
• 4:00
  the
• 4:00
  day
• 4:00
  when
• 4:01
  they
• 4:01
  were
• 4:01
  at
• 4:01
  their
• 4:01
  height
• 4:01
  and
• 4:02
  they
• 4:02
  couldn't
• 4:02
  afford
• 4:03
  them.
• 4:03
  And
• 4:03
  now
• 4:03
  if
• 4:03
  Dollar
• 4:04
  General
• 4:04
  plays
• 4:04
  their
• 4:04
  cards
• 4:04
  right,
• 4:05
  they
• 4:05
  can
• 4:05
  make
• 4:05
  them
• 4:05
  at
• 4:05
  an
• 4:05
  affordable
• 4:06
  price.
• 4:06
  And
• 4:07
  it's
• 4:07
  always
• 4:07
  just
• 4:07
  square
• 4:07
  one.
• 4:08
  Right.
• 4:08
  It's
• 4:08
  starting
• 4:09
  out
• 4:09
  and
• 4:09
  then
• 4:09
  it's
• 4:10
  going
• 4:10
  to
• 4:10
  evolve
• 4:10
  over
• 4:10
  time
• 4:10
  and
• 4:11
  they
• 4:11
  have
• 4:11
  to
• 4:11
  get
• 4:11
  someone
• 4:11
  to
• 4:11
  buy
• 4:12
  into
• 4:12
  this
• 4:12
  idea
• 4:13
  to
• 4:13
  begin
• 4:13
  with.
• 4:14
  So,
• 4:14
  so
• 4:14
  that's
• 4:15
  why
• 4:15
  I
• 4:15
  think,
• 4:15
  you
• 4:15
  know,
• 4:15
  for
• 4:16
  the
• 4:16
  most
• 4:16
  part
• 4:16
  if
• 4:16
  you're
• 4:16
  going
• 4:16
  to
• 4:17
  take
• 4:17
  this
• 4:17
  strategy,
• 4:17
  it
• 4:17
  seems
• 4:18
  like
• 4:18
  a,
• 4:18
  seems
• 4:18
  like
• 4:18
  a
• 4:19
  good
• 4:19
  way
• 4:19
  to
• 4:19
  go
• 4:19
  about
• 4:19
  it.