Latest / Marketplace Proverbs and Coffee with Ernie-A Proverb Per Day Keeps Stinking Thinking At Bay / Marketplace Proverbs & Coffee with Ernie

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Marketplace Proverbs & Coffee with Ernie · Marketplace Proverbs and Coffee with Ernie-A Proverb Per Day Keeps Stinking Thinking At Bay

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  SPEAKER_00: Hi,
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  SPEAKER_00: I'm Ernie Lansford,
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  SPEAKER_00: and this is Marketplace Proverbs and Coffee with Ernie,
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  your daily brew of proverbs with purpose to keep stinking
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  thinking at bay.
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  SPEAKER_00: I've read a chapter of proverbs every day for years,
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  SPEAKER_00: the chapter that matches the day of the month,
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  SPEAKER_00: and I'm still learning from it.
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  SPEAKER_00: And during each reading,
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  SPEAKER_00: I find something new that helps me become a better person,
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  SPEAKER_00: leader,
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  SPEAKER_00: and sales professional.
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  SPEAKER_00: Over six decades,
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  SPEAKER_00: I have advanced through various positions from retail sales clerk,
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  SPEAKER_00: territory sales manager,
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  SPEAKER_00: regional sales manager,
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  and eventually senior VP of global sales for some iconic
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  musical instrument
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  SPEAKER_00: products and professional audio brands.
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  SPEAKER_00: I've lived on all sides of the sales life,
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  SPEAKER_00: from a commission-only,
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  SPEAKER_00: personal production-based approach to keep the lights on,
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  SPEAKER_00: feed the children,
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  SPEAKER_00: and make car payments,
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  SPEAKER_00: to a six-figure salary income with a bonus based on team performance.
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  SPEAKER_00: I've chased transactions to earn commission to elevate my lifestyle,
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  from making mortgage payments in a house in a lovely planned
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  community to driving
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  SPEAKER_00: high-end European automobiles with monthly lease payments to match.
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  I've made sales for the sake of ringing the bell to win the
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  monthly prize,
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  SPEAKER_00: rep of the year status,
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  and other accolades that I felt elevated me in the eyes of my
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  peers and the
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  SPEAKER_00: marketplace.
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  SPEAKER_00: For many years, I was constantly chasing transactions month after month.
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  SPEAKER_00: It's called the treadmill effect.
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  SPEAKER_00: And you know, that worked for a while, but there was a turning point.
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  SPEAKER_00: When I stopped acting like a vendor rep or VP of sales,
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  SPEAKER_00: chasing transactions just to make a sale,
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  to draw attention to myself and to maintain a lifestyle I
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  couldn't really afford.
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  SPEAKER_00: Instead,
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  SPEAKER_00: when I changed and started focusing on adding value to my customers,
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  SPEAKER_00: adding significance to my customers and their customers,
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  SPEAKER_00: that's when the relationships deepened.
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  SPEAKER_00: In other words,
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  SPEAKER_00: when I stopped chasing transactions and started building meaningful,
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  SPEAKER_00: lasting relationships,
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  SPEAKER_00: the transactions came to me.
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  SPEAKER_00: I've made a lot of mistakes in business.
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  SPEAKER_00: Been doing it for over 60 years, and I still do make mistakes.
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  SPEAKER_00: But the wisdom of Proverbs has helped me grow through every one of them.
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  SPEAKER_00: So here's what I promise you by subscribing to this podcast.
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  SPEAKER_00: We're going to keep it real simple.
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  SPEAKER_00: Each day,
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  I will read the highlighted verses from the chapter of Proverbs
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  that matches the
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  day of the month and share those verses from a perspective of
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  what it means to me
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  and how I have used those verses in the real world of business
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  and relationships.
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  SPEAKER_00: And hopefully, they're applicable to you too.
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  SPEAKER_00: I will promise you this.
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  SPEAKER_00: You will not hear formulas, hacks, or shortcuts.
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  SPEAKER_00: There will be no AI strategy for slide deck referrals,
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  nor will I ever promise you that you will increase your sales
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  by X amount.
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  SPEAKER_00: But I will promise you this.
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  SPEAKER_00: You will hear principle-based truth.
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  SPEAKER_00: Learn through 60 years of personal marketplace wins,
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  SPEAKER_00: losses,
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  SPEAKER_00: and thankfully,
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  SPEAKER_00: God's unshakable grace.
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  SPEAKER_00: My podcast and books aren't about being religious.
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  They're about being real and letting God's word guide how we
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  treat people in business.
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  Many years ago,
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  I coined and trademarked the term customer success mastery.
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  SPEAKER_00: And frankly, it's more than just a trademark slogan.
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  SPEAKER_00: It has become a way of life.
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  SPEAKER_00: It means helping our customers get where they need to go faster,
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  SPEAKER_00: efficiently,
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  SPEAKER_00: and more profitably than they could alone.
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  SPEAKER_00: It means building relationships rather than chasing transactions.
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  SPEAKER_00: It means stewardship automatically.
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  SPEAKER_00: over self-interest, purpose over pressure.
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  And it means allowing the Holy Spirit to lead our work,
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  our words,
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  and our wins.
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  I truly believe the marketplace is the most fertile mission
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  field on planet Earth.
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  SPEAKER_00: And when we influence the marketplace for God, we influence the world.
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  SPEAKER_00: So grab your coffee, open your Bible app to Proverbs, and follow along.
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  SPEAKER_00: Let's grow together daily.
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  SPEAKER_00: I'm Ernie Lansford,
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  SPEAKER_00: and this is Marketplace Proverbs and Coffee with Ernie,
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  your daily brew of proverbs with purpose to keep stinking
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  thinking at bay.