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Ep #225: The Psychology Inside Influencer Marketing (1/2) with Justin Kline
Justin Kline is the Founder and President of Markerly, an influencer marketing agency and technology company with the mission of making marketing more human.
Our Insight Sunday conversation is so packed that I just had to share it all with you, which means a double-dose of insight this week!
In part 1, Justin shares the story of founding Markerly, along with pivots taking his company in a completely new direction. We also talk about the definition of an influencer, the psychology underpinning influence, and the role of influence in marketing.
This episode is brought to you by Adaptability…
The skinny
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