393 - Forecasting Bourbon's Future with Susan Wahl of Heaven Hill

Bourbon Pursuit · Jan 19, 2023 · 1h 7m

If you think there is a lot of bourbon on the shelf now, wait just a few more years. The news over the past year has been flooded with a couple million upwards to a billion dollars in capital investments from everyone in the bourbon industry. When the news dropped that Heaven Hill was going to open a new $135M distillery that will produce 150,000 barrels a year, in addition to their existing Bernheim distillery that already produces 1,500 a day, many of us scratched our heads and thought, "who is going to drink all this whiskey?". That's when I reached out to Heaven Hill and invited Susan…