This Week: Recon Analytics Acquires Atom Insights adding Device Data dimension

The Week with Roger · Mar 16, 2026 · 15m

Analysts Don Kellogg and Roger Entner are joined by Hanish Bhatia from AtomInsights to discuss the company’s recent acquisition by Recon Analytics and how the deal will significantly expand Recon’s data capabilities and value to clients.

00:00 Episode intro

00:22 Acquisition announcement

03:15 Tracking the entire customer journey

04:47 International reach and advanced analytics

06:10 Database integration and capabilities

09:56 AI use for data precision

10:31 Factoring in macroeconomics

11:35 Speed advancements and future expansion

12:59 Enhanced value for semiconductor clients

14:13 Improved…