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Senators’ Tkachuk Trade Campaign Backfires | Ottawa Senators News
Ottawa Senators’ “Chuk Your Tkachuk” promo is sparking mixed reactions as fans scramble to trade in old Brady Tkachuk jerseys for a 40% discount—only on specific Fanatics Premium models, leaving many Adidas owners out in the cold. The campaign, meant to ease the emotional blow of trading their former captain, has drawn criticism for feeling tone-deaf and overly focused on merch over rebuilding. Even the Senators’ minor league baseball team jumped in with its own “Forget Brady Day,” turning a roster shake-up into a full-blown marketing circus. While some see it as a savvy move, others argue…
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