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Burger Chain’s Bold Turnaround Plan | Durham News
This burger giant is slashing hundreds of underperforming locations and admitting its cost-cutting strategy backfired—hurting brand appeal in a brutal market. With sales plummeting for six straight quarters and customer satisfaction lagging behind rivals, the newly returned CEO’s five-point turnaround plan focuses on menu quality, digital upgrades, smarter marketing, and turning each restaurant into a growth engine. More closures may follow if they help franchisees thrive—not just shrink. The company’s pulling its financial forecast to let new leadership craft a full recovery strategy…
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