Latest / NEXT with John Koetsier
Apple's privacy-safe tech has bugs, suggesting that iOS 14's privacy delays were for internal reasons, not ecosystem health
Apple’s iOS 14 is probably the most privacy-safe mobile operating system on the planet. But a major part of the planned functionality was delayed until 2021. At the time, Apple said the reason was that mobile developers weren’t ready yet.
As it turns out, that might not be true.
And Apple has now admitted that its own advertising attribution software has two major bugs.
The Forbes story for this episode is here:
https://www.forbes.com/sites/johnkoetsier/2020/10/24/apples-privacy-safe-mobile-attribution-solution-is-buggy-core-functions-missing-from-skadnetwork/
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.