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54.⁠ ⁠Building a Running brand so she NEVER has to rely on an algorithm AGAIN

Lucy Georgia joins me this week to chat running, content creation, and launching her own sunglasses brand, Sonny. We go back to how we first met, why she kept her social media private for years, her Ironman 70.3 and marathon majors, the real story behind building Sonny from scratch, and a Room 101 where she tells me exactly what she can't stand...

Lucy: https://www.instagram.com/lucyge0rgia/?hl=en

Calum: ⁠https://www.instagram.com/calumgoddard/?hl=en⁠

Watch on Spotify:

⁠https://open.spotify.com/show/3WGIXQz6Pa0V9WIa4gIxOV?si=e19d4acb7b964eeb⁠

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