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Latest / The Platform Economy with Fexingo: Marketplaces, Networks, and Multi-Sided Businesses

How Platforms Weaponize Network Effects

We explore the hidden mechanics of network effects, focusing on how platforms like Uber and Airbnb don't just grow—they lock in users through structural dependencies. Lucas breaks down the concept of cross-side network effects and why liquidity is the true currency of modern marketplaces. Luna challenges the sustainability of these models when user acquisition costs outpace organic growth. We examine specific data points from Q3 2026 regarding platform retention rates and the rising cost of maintaining supply-side dominance. This episode reveals why many successful platforms are now…

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