Building the Future of Hospitality: An Interview with Niko Karstikko, Co-Founder & CEO of Bob W
Niko Karstikko co-founded Bob W after running into the same frustrations most travelers know from short-term rentals: no standardization, no trust, and inconsistent quality from one listing to the next. Founded in 2017-2018, Bob W set out to combine hotel-level consistency with the local, affordable feel of a short stay rental, and has since grown to 19 cities across 11 European countries.
In this episode of Brand Insiders, Niko sits down with Adam Mogelonsky to explain how Bob W built its own technology stack to solve the trust and standardization problems he saw firsthand, from app-enabled…
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