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Episode 233. How To Sell More Preventative Maintenance with Jim Marsen
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In this conversation, we're talking with Jim Marsen of Jones Food Store Equipment Ltd. about how to sell more preventative maintenance (PM) contracts in the refrigeration industry. We cover how technicians can enhance their sales skills by knowing what to sell, how to sell, and who to sell to, all with integrity and honesty. Jim also has some great tips for overcoming challenges like customer hesitation and how to anyone can develop the…
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