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Latest / In Wheel Time Podcast

Glowing Tires, 21+ get aways, and the Kia Sportage PHEV?

Glowing tires were once pitched as one of the most dramatic developments in automotive history, and we can’t stop thinking about how close it came to being real. We dig into Goodyear’s illuminated tire experiment from the late 1950s and 1960s: translucent polyurethane “neothane,” dye colors, and small lights mounted inside the rim so the whole tire could shine at night. It’s a perfect slice of retro car culture, equal parts engineering ambition and marketing bravado, right down to the promise that your tires could match your car or even your outfit.

Then we change gears into travel mode with…

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