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115 | Advertising, Algorithms And More With Narada McKoy
We’ve come a long way since the days of Don Draper and the post-war triad of print, television and billboard advertising. The advent of the internet, the growth of social media and the ubiquity of mobile devices have transformed the advertising landscape, and the changes to the way we advertise and are advertised to are only getting more significant and more rapid as technology and our relationship to it evolves - it’s a lot to keep up with!
That’s why in episode 115 of The Resilient Retail Game Plan, I welcome back Narada McKoy, marketing extraordinaire and founder of Bravada, the startup…
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