Brian Ashton: How Great Coaches Develop Thinking Players

Modern Soccer Coach Podcast · Sep 10, 2026 · 44m

In this episode of Modern Soccer Coach, Gary is joined by former England Rugby Head Coach Brian Ashton for a fascinating conversation on coaching, player development, creativity and decision-making. Brian led England to the 2007 Rugby World Cup Final and has spent decades working across elite sport, including experiences within Premier League football. He shares the lessons that have shaped his approach to developing players and why he believes great coaching is about much more than simply giving instructions. The conversation explores the difference between coaching and interfering, why…