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252 John Golden - AI Meets Human-Centric Selling: The Future of Sales Enablement
Is your CRM just an expensive contact list? In this episode of SaaS Fuel, we sit down with John Golden, Chief Strategy and Marketing Officer at Pipeliner CRM, to reveal how businesses can turn their CRM into a revenue-driving machine.
Your CRM should work for you, not against your team. John shares expert insights on aligning CRM with your sales process, embracing automation without losing the human touch, and getting your sales and marketing teams to collaborate effectively.
Key Takeaways
00:00 – Introduction: Is your CRM working for or against you?
02:00 – The common pitfalls of CRM…
The skinny
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