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113. Kate Fryer, CEO of the Endocrine Society, on Intentional Decision Making, Calculated Risks, and Non-Dues Revenue

How do you balance being risk-averse with taking calculated risks that could benefit your organization? Can you think of a time when taking a risk in your organization led to unexpected success or a valuable learning experience?

In this episode of Associations Thrive, host Joanna Pineda interviews Kate Fryer, CEO of the Endocrine Society. Kate discusses:

How Kate discovered the association world after working as a copy editor for scientific journals, later pursuing a long-term association career.

The importance of intentional decision making, and how inattention and inactivity can force you…

The skinny

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