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WVU’s Big Sponsorship Boost | Charleston News
West Virginia University is turning up the heat on its athletic ambitions with a major five-year jersey patch deal with Antero Resources, putting their logo on all 18 varsity teams. This isn’t just branding—it’s part of a bold financial strategy as WVU’s budget has surged 50%+ in four years. Athletic Director Wren Baker sees it as a smart local win, tapping into West Virginia’s energy economy while securing over $10 million in new revenue. Alongside naming rights for the Coliseum and more deals on the horizon, WVU is pouring nearly $40 million into building competitive rosters amid rising…
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